A green screen or chroma key video production is the process of filming talent, props and products in front of a green screen background. Then professional video editors replace the background during post-production.

In the world of video marketing and DIY video production, there are a number of easy tools, apps and softwares that can apply the green screen effect during live-streaming, zoom calls and other recordings.

Whether you use an iPhone or a high-resolution camera, this capability has been utilized for many purposes in filmmaking, making characters and scenes appear to take place in far-off and perilous locations—when in fact the footage was shot on a sound stage in front of approved green screen. Use our Chroma Key Green Screen to achieve realistic results worthy of cinematic masterpieces!

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Flexibility

Setting up a green screen studio lets you use that same space for multiple location shoots.

Instead of packing up or moving to a new office room, you can let the software handle the integration between two spaces. This saves time and preserves a continuity of tone across all your shoot locations.

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Branding

Green screen interviews provide a great opportunity to brand your piece with a company’s identity. This allows you to modify the video if an organization changes branding. So, you wonʼt have to throw away any good material…you can just swap out the background and youʼll be in line with the new brand.

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Save Time

You can use a green screen for filming interviews in a number of ways. When you film against a green background, it’s easier to add effects, graphics and animations to the footage without creating an unnatural looking transition between objects. If you have a full day of interviews planned, green screens help you set your scenes quickly so you can get back to the task at hand.

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Portability

Green screens are powerful tools. I’ve used them in restaurants, storage rooms, hotel rooms, and in my own studio. Once you get the hang of lighting the green screen (and the subject), itʼs a pretty quick and easy set up. You can take it anywhere… providing the client has a big enough room. If not, try renting a conference room at a nearby hotel

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