Client: War Dogs Academy

Service Type:

War Dogs Academy, a leading provider of military and tactical training courses, sought to leverage the power of video sales letters (VSLs) to promote its online training programs and drive conversions. Partnering with [Your Company Name], War Dogs Academy embarked on a collaborative journey to create a compelling and persuasive VSL that would captivate viewers, communicate the value of its courses, and compel action. This case study explores the successful production of a video sales letter for War Dogs Academy by [Your Company Name].

War Dogs Academy aimed to increase enrollment in its online training programs by leveraging a VSL that effectively conveyed the unique benefits and value propositions of its courses. The primary objective was to create a high-converting VSL that would resonate with War Dogs Academy's target audience, address their pain points, and compel them to take action.


  1. Audience Research: [Your Company Name] conducted in-depth research to understand War Dogs Academy's target audience, including their demographics, interests, and pain points. This information guided the development of a messaging strategy tailored to resonate with the target audience.
  2. Script Development: Working closely with War Dogs Academy, [Your Company Name] developed a compelling script for the VSL that effectively communicated the key benefits and features of the training programs. The script was crafted to evoke emotion, build rapport, and drive viewers to take the desired action.
  3. Video Production: Leveraging professional equipment and expertise, [Your Company Name] executed the production of the VSL, capturing engaging visuals and delivering a polished presentation that aligned with War Dogs Academy's brand identity. Attention was paid to lighting, framing, and pacing to ensure maximum impact.
  4. Editing and Post-Production: Following the production phase, [Your Company Name] conducted thorough editing and post-production work to enhance the visual appeal and effectiveness of the VSL. This included adding graphics, animations, and music to reinforce key messages and maintain viewer engagement.


The collaboration between War Dogs Academy and [Your Company Name] resulted in significant outcomes:

  • Increased Conversions: The VSL produced by [Your Company Name] proved highly effective in driving conversions, resulting in a notable increase in enrollment in War Dogs Academy's online training programs.
  • Improved Engagement: Viewers responded positively to the VSL, engaging with the content and staying engaged until the end. The compelling messaging and visually appealing presentation captured their attention and motivated them to take action.
  • Enhanced Brand Perception: The professional quality of the VSL reflected positively on War Dogs Academy's brand, positioning it as a trusted authority in military and tactical training. Viewers perceived the training programs as valuable solutions to their needs, leading to increased trust and credibility.

The successful production of a video sales letter for War Dogs Academy by [Your Company Name] highlights the power of video marketing in driving conversions and enhancing brand perception. By collaborating closely and aligning creative visions, the two parties were able to create a compelling VSL that effectively communicated the value of War Dogs Academy's training programs and motivated viewers to enroll.

View Transcript

"Sales are good! We should hit 200K by the end of month, so as soon as we launch this evergreen webinar and start ads I think this thing is really gonna take off!"

War Dogs Academy
Government Contracting Education
War Dogs Academy's VSL
Want to talk about your project, ideas and goals first? Start with a free call. 🚀

More Projects Like This

TruView LED Display

Product explainer video for Media Resources' Indoor TruView LED Display.
View Project

Unlocking the Magic of Life with Nick Onken

Since3000 podcast episode featuring Shaun Derik.
View Project

CleanMyMacX - Statistics

Marketing video to promote CleanMyMacX by MacPaw.
View Project

Your Business Needs More Videos

Video Supply offers easy, on-demand video production services worldwide — from ideation to publication. Powered by our creative marketplace software, global supplier network and trusted marketing methodology, you'll get results every time!

Shop From Our Curated Marketplace

Start creating professional videos immediately with a custom project or an on-demand, a la carte service.

Create Now
video production

Amazing Client Experiences

When you create with Video Supply, you’re joining 6,000+ entrepreneurs, brands and experts around the world — people just like you!

Won 2 Awards, 152,383+ Leads, 1M+ Views — "Their work truly represented the passion Teachable and I have for the creators that are saying yes to their passions, big ideas and sharing it with the world."

Jess Catorc

100,000+ Views — "Thanks for the FHL video ad. It's actually in our top 10 best FHL promo videos at the moment. Appreciate it."

John Parkes

$270,000+ Launch — “This video is f#*$ing perfect. This is PERFECT! Love how it is tight and clear call to action.”

Mike Michalowicz

$5M+ Lifetime Sales — "Seamlessly came into my team and helped with messaging and thinking through the story and pain points that my audience have."

Teri Ijeoma
Trade and Travel

$53,000+ Launch — "Video Supply is who I use to capture true storytelling in a way that uses video to scale a brand and message! They've done amazing work for my 7-figure clients and hits the nail every single time."

Echo Summer Hill
Soul Up

$4M+ Sales, 260,000+ Views — Scaled her visibility and business to the next level — including messaging, scripting, production, editing and promo videos for the entire sales funnel.

Danielle Leslie
Culture Add Labs

$2.9M+ Sales, 3.7M+ Views — Launched an influencer marketing campaign using a mix of video and photo ad creative that generated millions in sales.

Madison Braids

300,000+ Views — "It worked so well I ended up featured on Forbes. Dallin Nead and his team over at Video Supply is the only choice. My business will never be the same again."

Julie Stoian
Business Consultant

$283,500 Sales, 2500+ Leads — "We had 1.2k people opt into the challenge video series. 1.3k people registered for our webinars (we 3x'd our usual opt-ins). This resulted in 63 sales for Accelerator for $4500."

Adrienne Dorison
Run Like Clockwork

Transform Your Company, Guided By Our Experience

Carnival corporation logo
Course From Scratch logo
Marines logo
Princess Cruises logo
Teachable company logo
deadline funnel logo
Clutter brand logo
match group logo
The best way to succeed is with the hands-on experience, guidance, and innovation that you only get with our global team of video production and marketing experts. We’ve perfected working with cutting edge brands, while eliminating roadblocks, to transform your marketing and grow your business.

Work Featured In

Telly awards logo
Forbes logo
Entrepreneur logo
clickfunnels logo
HBO Max logo

We make it easy to create branded content worldwide.
Are you ready to get started?

Join hundreds of the world’s top brands in trusting Video Supply with your video content.

Create Now