Zendesk, a leading customer service software provider, recognized the need to engage with its audience on TikTok, a vibrant platform known for its short-form video content. Partnering with Video Supply, Zendesk embarked on a creative journey to educate and entertain its TikTok audience on the critical distinctions between customer success and customer service. This case study explores the collaborative effort between Zendesk and Video Supply in scripting, editing, and posting a TikTok video that captured the essence of these concepts.

Objective:

Zendesk aimed to leverage TikTok's dynamic platform to educate viewers on the differences between customer success and customer service, highlighting the value of proactive customer engagement and relationship-building. The primary objective was to create a TikTok video that would resonate with Zendesk's audience, spark conversations, and foster a deeper understanding of these vital concepts in the realm of customer experience.

Approach:

  1. Script Development: Video Supply collaborated closely with Zendesk to develop a script that succinctly explained the distinctions between customer success and customer service in a clear and engaging manner. The script aimed to convey complex concepts in a concise and relatable format suitable for TikTok's short-form video format.
  2. Creative Execution: Leveraging Zendesk's brand identity and messaging, Video Supply executed the creative vision for the TikTok video, incorporating visually appealing graphics, animations, and captions to enhance viewer engagement and comprehension.
  3. Editing and Post-Production: Video Supply utilized advanced editing techniques to seamlessly integrate the scripted content with captivating visuals and sound effects, ensuring a polished and professional final product.
  4. Platform Optimization: Prior to posting, Video Supply optimized the TikTok video for maximum visibility and engagement, leveraging relevant hashtags, trends, and features to increase reach and encourage interaction among viewers.

Results:

The TikTok video produced by Zendesk and Video Supply garnered significant attention and engagement:

  • High View Counts: The video received a high number of views, indicating strong interest and engagement from TikTok users.
  • Positive Feedback: Viewers praised the video for its informative content, creative execution, and relevance to their experiences with customer service and customer success.
  • Increased Brand Visibility: The video contributed to Zendesk's visibility on TikTok, reaching a broader audience and reinforcing the brand's position as a thought leader in customer experience.

Conclusion:

The collaborative effort between Zendesk and Video Supply in scripting, editing, and posting a TikTok video on customer success vs. customer service exemplifies the power of creative storytelling and strategic messaging in engaging audiences on social media platforms. By leveraging TikTok's dynamic features and audience reach, Zendesk successfully educated and entertained viewers while reinforcing its brand identity and messaging.

View Transcript
Zendesk - Customer Success Vs. Customer Service
Want to talk about your project, ideas and goals first? Start with a free call. 🚀

More Projects Like This

Buz App UGC - Kaylin M.

User generated content for TIYA's mobile app, Buz.
View Project

PPE Interface Mannequins

Nonprofit video marketing and training projects.
View Project

Thrive Chiropractic Brand Video

Produced a brand video and photos for Thrive Chiropractic.
View Project

Your Business Needs More Videos

Video Supply offers easy, on-demand video production services worldwide — from ideation to publication. Powered by our creative marketplace software, global supplier network and trusted marketing methodology, you'll get results every time!

Shop From Our Curated Marketplace

Start creating professional videos immediately with a custom project or an on-demand, a la carte service.

Create Now
video production

Amazing Client Experiences

When you create with Video Supply, you’re joining 6,000+ entrepreneurs, brands and experts around the world — people just like you!

Won 2 Awards, 152,383+ Leads, 1M+ Views — "Their work truly represented the passion Teachable and I have for the creators that are saying yes to their passions, big ideas and sharing it with the world."

Jess Catorc
Teachable

100,000+ Views — "Thanks for the FHL video ad. It's actually in our top 10 best FHL promo videos at the moment. Appreciate it."

John Parkes
ClickFunnels

$270,000+ Launch — “This video is f#*$ing perfect. This is PERFECT! Love how it is tight and clear call to action.”

Mike Michalowicz
Entrepreneur

$5M+ Lifetime Sales — "Seamlessly came into my team and helped with messaging and thinking through the story and pain points that my audience have."

Teri Ijeoma
Trade and Travel

$53,000+ Launch — "Video Supply is who I use to capture true storytelling in a way that uses video to scale a brand and message! They've done amazing work for my 7-figure clients and hits the nail every single time."

Echo Summer Hill
Soul Up

$4M+ Sales, 260,000+ Views — Scaled her visibility and business to the next level — including messaging, scripting, production, editing and promo videos for the entire sales funnel.

Danielle Leslie
Culture Add Labs

$2.9M+ Sales, 3.7M+ Views — Launched an influencer marketing campaign using a mix of video and photo ad creative that generated millions in sales.

Madison Braids
E-Commerce

300,000+ Views — "It worked so well I ended up featured on Forbes. Dallin Nead and his team over at Video Supply is the only choice. My business will never be the same again."

Julie Stoian
Business Consultant

$283,500 Sales, 2500+ Leads — "We had 1.2k people opt into the challenge video series. 1.3k people registered for our webinars (we 3x'd our usual opt-ins). This resulted in 63 sales for Accelerator for $4500."

Adrienne Dorison
Run Like Clockwork

Transform Your Company, Guided By Our Experience

Carnival corporation logo
Course From Scratch logo
Marines logo
Princess Cruises logo
Teachable company logo
deadline funnel logo
Clutter brand logo
match group logo
The best way to succeed is with the hands-on experience, guidance, and innovation that you only get with our global team of video production and marketing experts. We’ve perfected working with cutting edge brands, while eliminating roadblocks, to transform your marketing and grow your business.

Work Featured In

Telly awards logo
Forbes logo
Entrepreneur logo
clickfunnels logo
HBO Max logo

We make it easy to create branded content worldwide.
Are you ready to get started?

Join hundreds of the world’s top brands in trusting Video Supply with your video content.

Create Now