We've all been there. You brainstorm the perfect offer, create some killer copy to go with it, tweet the link out and wait for those leads to start rolling in. But that never happens. Why are you doing these things? That's a good question.
You need a video strategy! That's right—it's not an uncommon assumption that video marketing is one of the best marketing strategies you can use.
And, if you don't have a strategy for using video to grow your business, you aren't alone; most companies are still trying to figure out what works and what doesn't when it comes to using video for their business.
It's A Great Way to Engage Your Customers
When you're nurturing your leads, it's important to keep in mind that there's no one-size-fits-all approach for every prospect. And that means you have to be flexible when it comes to your approach. Building and marketing your brand using video-based content is the best practice today.
But here are some tips that can help you make the most of your efforts:
- Make sure you're using a variety of communication channels. If your prospect is a heavy Instagram user, don't just send them emails—make sure you're posting on their Instagram feed too!
- Keep communication open and active! According to Hubspot, prospects receive an average of 10 touches from the time they enter the top of the funnel until they're a closed-won customer, so make sure you're making contact across multiple channels and at varying times.
Video is a Powerful Marketing Tool
We know you're already familiar with the benefits of video marketing, but we wanted to take a moment to go over some of the ways that it's been proven to be the most effective form of content on the web.
According to a study by Wistia, people watch an average of 100 million hours of online video per day—that's more than five times as much as they spend watching TV.
And according to Hubspot, 75% of B2B marketers use video for marketing purposes, and 82% are planning on using it more in the future.
So what does this all mean for you? It means that video is a tremendously powerful tool for building relationships with your leads and nurturing those relationships into sales opportunities. And we can help you do that!
Check out: Remote video production
Types of Branded Videos You Can Make
Case Study Videos
Case studies are a great way to show off all the benefits of your product or service from start to finish. From the initial struggle, through the solution, and finally to the result, case studies give leads an opportunity to see what you can do for them—and that's exactly what they're looking for.
When you're looking to get started with video marketing, consider launching a case study video campaign. This type of video features real-life examples of how your product or service has helped other people achieve their goals.
Your customers' testimonies are a great way to give that final push for them to buy your products or services. It's hearing the benefits of a company's products directly from the horse's mouth. It's very persuasive and relatable to your prospect customers.
This is a good way to provide proof from a reliable third-party. It could be an influencer or a present client giving out their experience from using the product.
Frequently asked questions videos are a great way to help prospective clients find the information they need. They also save your internal team a lot of time by answering questions that have been asked repeatedly.
If you don't have the answers to a question on your site, you may be missing out on leads or sales.
Event videos are a great way to show off your company's expertise and knowledge of your industry—and they're also fun to watch! They can feature your team members, other companies or entities, and community members. By the end of the video, viewers will feel like they know you and what it's like to work with you.
An event video can be used in a variety of ways:
- As an introduction video for potential clients or customers
- To promote an upcoming event in your industry
- To introduce yourself as a speaker at an industry event
Helps You to Rank Higher on Google
Video marketing is one of the most powerful ways to market your business online. It can help you generate more leads, increase customer engagement, and even boost your search engine rankings.
That’s because Google loves videos. Sites with videos are 53 times more likely to rank on the first page of Google’s search results than sites without them (source). So if you want your website to be found online, it’s worth investing in creating some video content for your site.
Video Can Help You to Reach A Wider Audience
Video marketing is one of the most effective ways to reach a wider audience. It's easy to create, has been proven to build brand awareness and generate traffic from search engines and video sites, and it can also help you reach users on social media platforms.
To promote your video on your social media platforms, present key information that will help you hook and quickly draw in the user. Social videos that tend to get the most engagement and shares are short, to the point, and provide quality content that is entertaining.
Video Is Shareable Content
You know what's the best way to get people to share your content? A video that makes them feel cool.
Whether it's a cute cat video that can make someone's day a little better or a video with a strong message for a cause, you have to create something that people will want to share with their friends.
Ultimately, you want to make a video that will make people feel cool to share with their friends. You could appeal to their conscience, their interests, or their heartstrings. Videos that alienate or embarrass aren't going to get you the shares you want.
If you're like most businesses, you've been told that video marketing is the key to attracting new customers.
But then you thought: "Wait a second—I don't know how to make videos!"
We totally get it. Video marketing can seem daunting at first. Luckily, hard as it is, video marketing makes it easier. Video as a tool helps your company gain credibility and authority, it makes information easier to understand, and showcases what you're selling in a clear and direct way.