Whether you like TikTok or not, there's no disputing how its popularity has skyrocketed and permeated the contemporary culture. Also, if you've used the app for any time, you've realized that the material on TikTok tends to have a unique flair.
It may seem like just another social media platform, but TikTok is actually making a big impact on the future of video.
So what exactly is TikTok? It’s an app that allows users to post short videos with music and text overlay—a combination that makes it easy for anyone with a smartphone to create something fun and shareable. And it’s been incredibly successful: As of May 2019, TikTok had over 500 million monthly active users worldwide!
What does this mean for video?
Well, as more people get connected through apps like TikTok, they become more comfortable with sharing their own videos online—and when they do so, they want their animated video production services to stand out from the crowd. That means corporate video production companies are looking for ways to make their videos compelling enough that people will want to watch them again and again (and again).
In fact, according to Forbes magazine, 98% of all content consumed by consumers today is viewed on mobile devices—and most of those views come from short-form video clips like those shared through apps like TikTok.
That being said, here are five trends that we believe have the potential to influence the direction of video and production and were inspired by TikTok.
#1. Short-form material is prioritized above long-form content.
TikTok is changing the way we produce and consume content.
As a platform, TikTok prioritizes short-form content over long-form content. This means that people are more inclined to create videos that are only seconds long and share them with the world. It's not just the platform itself that makes this possible; it's also the fact that users can easily upload their videos to other platforms, like Instagram and Snapchat, as well as Twitter and Facebook.
This new way of creating and sharing content is a major shift from what we've seen in traditional media formats. It's no longer necessary to create an entire movie or TV show—you can simply make a few seconds' worths of content and share it with millions of people around the world! The idea that making something "good" is defined by how much time you spend on it has been turned on its head: now it all comes down to how quickly you can make something great.
#2. Favoring attention-grabbing, fast-paced content.
In a world where people are constantly bombarded with content, it's no surprise that short video contents have taken off in a big way. In fact, video is the fastest-growing format on the internet right now—and TikTok has played a huge part in that.
In 2018, over 200 million people were using TikTok every month. That's more than double what they were getting just two years prior. The platform offers users the ability to create and share short clips that last just 15 seconds or less. These videos often feature fast-paced music and attention-grabbing visuals that are designed to grab your attention immediately—and keep it through the duration of your viewing experience.
TikTok has become so popular because its creators have tapped into what users want: quick bursts of entertainment that are easy to consume and share with their friends. This format allows viewers to watch clips quickly, pause them if they need to get back to work or real life, then resume later when they have time again (or even later if they don't).
#3. Make the writing on screens more than just an afterthought.
When TikTok was first released, it was designed to be a place where you could share short, funny clips of yourself and your friends. It soon took off, becoming the most popular video app in the world—and it's not hard to see why: it's fun and easy to use, and it gives you the ability to create whatever kind of content you want.
But as great as TikTok is for sharing your own creativity, it can also be a great tool for brands who want to use commercial video production services in their marketing strategies. That's because TikTok allows users to include different kinds of text overlays on top of their videos: title cards, callouts, subtitles… basically anything you can imagine!
This makes TikTok an incredibly versatile platform for brands who want their videos to be seen by as many people as possible—not just those who will seek them out on their own accord.
The best part about using TikTok in this way is that there are no limits! If you want people watching your video to know exactly what you're selling or promoting (like a new product launch), then having text overlayed on top will help make sure they get the message loud and clear.
#4. Highlighting the importance of sound.
Sound is at the heart of TikTok's success. The app has a built-in library of music that users can access to create their own videos, and it also allows them to add their own sound effects. These features have given TikTok a unique advantage in the crowded social media space, and many people are excited about what this could mean for the future of video.
In fact, some people are already speculating that sound will overtake visuals as the most important element of promotional video production company in the near future. If this happens, it would be a massive change for all kinds of media—from movies to commercials, from online advertisements to TV shows.
While some people may argue that visual storytelling is more powerful because it's accessible by everyone regardless of hearing ability (even those who are deaf or hard of hearing), others argue that sound has an emotional impact on viewers that visuals just cannot match.
It will be interesting to see what happens as more creators experiment with blending sounds into their visual storytelling techniques.
#5. Enables everyone to express themselves through video.
The impact of TikTok on the future of corporate video production company is that it allows everyone to express themselves through video.
TikTok is a social media app that allows users to create short videos on their phones and share them with friends, family members, and strangers. The videos can be of anything - dancing, singing, talking about your favorite things, or even just a selfie!
The app has become extremely popular because it allows people to show off their talents in an entertaining way that can be viewed by anyone in the world. The app also allows people to connect with others who share similar interests or hobbies which can lead to new friendships or relationships.
Takeaway
We tend to take the Internet for granted sometimes. We're so used to it being there and knowing what we want to see, that we forget that without a consistent platform, sites like TikTok wouldn't exist.
There is something special about this video-sharing app that makes it unique among other video-sharing apps and makes it stand out for those who use it. It could be the real deal for change, or it could just be a stable platform on which to build, but either way, TikTok is an important part of society.
