Video is more engaging than any other content type, so it’s a natural choice for thought leadership.
Thought leaders often ask me why we should create videos for thought leadership when other strategies like blogs and white papers can convey the same message. I answer this by saying, “A picture is worth a thousand words.” We think in images; our memories are made up of them. The human brain is naturally drawn to visuals more than words.
Why Videos are Good for Thought Leadership?
If you check history, the basic methods of demonstrating thought leadership are white papers, guides, and blogs. There's another popular tool you can use for thought leadership and it has been popular for many years. You got it, I'm referring to videos.
Videos' popularity and vast function have made them an obligatory tool for demonstrating thought leadership. Today is also a great time to use this content, considering that social media networks are putting video first on search engine results. If you want to be on top, you got to adapt to using this content and planning for your video production.
What are the means you can use video for thought leadership?
There are lots of ways to use video for thought leadership. Let's enumerate them below:
Trust is a big part of thought leadership. When you're using video for thought leadership, you're able to connect with your audience and earn their trust.
You're not directly selling or promoting yourself, but rather sharing helpful information that will benefit them and make them feel like they know you as a person. As a result, they'll be more likely to follow your work in the future!
Video is a great way to engage with your audience. A single video can keep people engaged temporarily, but a video playlist will keep motivating them to come back. If you're looking to build loyal followers, it's important to have consistent video content.
Be on top of your audiences' mind
If you want to be always remembered by your audience, you need to have constant video production. Creating a video playlist for different topics on thought leadership is a great way to hook them up. They'll be expecting a series of videos from your social media channels and website.
Essential Strategies for Thought Leadership
Answer the expected questions of your audience
If you want to become a thought leader, you need to answer questions that your audience is asking.
You can't just make up questions and answers—you need to actually find out what people are asking about your industry and your niche, then give them the answers they need.
Create series of videos to answer your audiences' questions
You can break down your answers into a series of content or serial content.
Serial content is a series of articles that are connected to one another in some way, but they're not written in order. You can write the first part of the series, then release later parts as you have time.
Content marketing is one of the most effective ways to build your brand and attract new customers. It's also much more than just writing an article—you need to make sure that your content is engaging and valuable for your audience.
Choose a style for your contents and stick to it
It's tempting to change your style, but when it comes to thought leadership, consistency is key.
If you're writing a blog post about how to do something, make sure your next post is about the same thing—or at least related. If you've been writing about how to make your product better, don't switch to talking about why it's important for your customers to buy from you.
Your readers will get confused and lose trust in you as an authority if they don't see that you're consistent with your message and brand.
Constant and regular publishing of videos
Publishing consistently and regularly is one of the most important strategies for thought leadership.
If you want to be seen as a thought leader, you need to make sure that you are publishing content on a regular basis. If people see that you are out there posting content regularly, they will start to trust that you have something valuable to say.
This is why it's so important to use social media to share your content with the world. People won't know about your blog unless they follow your social media accounts, so if you only post once or twice a month, it's unlikely that anyone will see your posts.
On the other hand, if you post frequently (once a week or more), then people will see your posts and start following along with what you're doing. This means that when new articles are published on your site, they'll be able to find them easily through their social media feeds!
How can we help you create videos for thought leadership?
We know that big ideas are complex, and that's why we're here for you. We'll help you figure out how to break down your big idea into little ideas, then figure out how to help your audience understand those ideas.
We can help with:
- Figuring out what your big idea is in the first place
- Determining the best way to break it down into smaller pieces that make sense
- Identifying how best to communicate those pieces so they're accessible
We believe that the best content is serialized, and that's where we can help you.
We're experts in creating videos for thought leadership that deliver a-ha moments to your audience, and we can show you how to do it.
Contact us today to create all your thought leadership content.