Video is one of the best ways to increase your brand awareness. It is not only a relatively inexpensive medium; it is also one of the most effective ways to catch people’s attention.
When we find something visually exciting and mentally stimulating, we will stop whatever it is that we are doing to watch or look at it. Because of this, video is one of the essential marketing tools that successful businesses have in their arsenal.
If you have seen commercials on television, you will notice how they showcase their products in action, with their logo very prominent in the ad. This is what companies do to make people remember them.
In nearly all marketing strategies, increasing brand awareness should be one of your main priorities. If no one knows your brand or company, no one will buy your products or avail of your services. So if you want to increase your customer base and boost your sales, you must make a way for people to get to know your brand a lot better.
- 30% of people who shop online claim that they rely on video in discovering new products. These videos can be about anything: tutorials, reviews, or just a funny take on the product itself.
- According to a HubSpot study, 82% of consumers watch videos to learn more about a new product or service. When it comes to making a purchase decision, 81% of consumers are influenced by the video they watch online.
- 80% of marketers say that video has increased time spent on their website
- 83% of marketers believe that video gives them a good return on investment
- 96% of B2B organizations use video in some capacity in their marketing campaigns
How Can Video Increase Brand Awareness?
You already have probably heard the saying “a picture is worth a thousand words”. If that’s the case, can you imagine just how much a video can deliver?
The main reason that video is effective in marketing a business is that it is quite efficient when it comes to sharing information with the viewer. This is because of how many elements in the video can convey a message — the facial expressions of the characters, the silence in between the dialogue, the body language, the text, and many more.
These cues may seem small and easy to neglect, but when all of these add up, you can use them to increase brand awareness, boost your brand recall, and maintain customer loyalty.
Why Video Marketing Works
Videos are known to be an effective marketing tool because it allows people to learn more about a product or service without requiring them to exert too much effort. If that’s the case, then how can you create a video that can increase brand awareness?
Here are some tips that you may want to consider:
Consider all the W's.
To create a video that can help build brand awareness, you need to identify the “5 W’s”: Who, What, When, Where, and Why.
- Who: Identify your target market and ask, who is your target audience? Be as specific as possible when making a buyer persona. Try to figure out where they live, how old they are, what their likes are, what interests them, and more.
- What: Know what type of content your target market wants to see. What kind of content appeals most to your customer base? There are many types of corporate videos that you can choose from: Product overview video (an excellent choice for creating interest in what you are offering), Demonstration video (this can appeal to the customers who are under your target market but have not tried your company yet), or a Brand video (to connect to your target market at an emotional level).
- Why should people watch? What do you want the viewers to do after watching the video? Do you want them to click on a link or sign up for an email list?
- Where should your distribute the video? Do you want to put it up on YouTube, TikTok, Instagram, Facebook, your website, or other traditional channels?
- When will you launch the video? If you plan to post it on social media, you should also know if you’re going to post it in the morning or the evening.
Following these key areas of building brand awareness will give you the clarity you need to create videos that work to get attention and grow your business.
Always remember to keep the main goal of the video in mind.
Keep Your Videos Short
It's true—people love watching videos. But no matter how much people love them, the fact remains that watching a video for too long can be tedious. This is why it's best to keep most of your videos at around 2 minutes or so.
Short doesn't have to mean unappealing, though! If you can tell a compelling story in as short a time as possible, you're probably going to make an impact on your viewers' minds and hearts—and they'll remember your brand once they're done watching.
How Can You Make Brand Awareness Videos
A potent strategy for engaging and connecting with your target audience is to make brand awareness videos. By properly showcasing your company's personality, core beliefs, goods, and services, these videos can raise brand awareness and broaden your clientele. When creating brand awareness videos, keep the following important steps in mind:
1. Establish your goals: Let's say you're introducing a new line of organic skincare goods. You might want to present your company to a larger audience and highlight the distinctive advantages of your organic skincare line with the brand awareness film.
2. Know your target market: If millennials are your target market, your brand awareness video might feature young people who value sustainable and natural products. To learn more about that group's tastes and interests, do some research on well-known influencers in that group.
3. Narrative and storytelling: Write a tale about a young woman who experiences skin problems brought on by harsh chemicals in skincare products. She discovers your line of natural skincare products and goes through a transformation, acquiring self-assurance and beautiful skin. The narrative highlights your company's commitment to using only natural components and their advantages for consumers.
4. Keep it brief and interesting. Aim for a short-form video with around 60-second clip that begins with an eye-catching view of the woman's skin issues and seamlessly switches to her discovering your solution. To keep viewers interested, use lively graphics, seamless transitions, and energetic music.
5. Adapt the video to various platforms by optimizing for them. Make a longer version with more information and product demos for YouTube. Create shorter clips that concentrate on the most important moments for Instagram and TikTok. Adapt the video's aspect ratio to the needs of the platform.
6. Call to action: Conclude the video by urging viewers to follow, subscribe, or visit your website for additional information. This can be done by showing your website URL or social media handles. For new clients to stimulate quick involvement, offer a coupon code.
You can make effective brand awareness videos that pique viewers' interest, encourage interaction, and eventually raise brand recognition by using these techniques and customizing them for your particular business and target audience.
How Can YouTube Increase Brand Awareness
YouTube is a potent medium with the potential to significantly increase brand recognition and reach. Leveraging YouTube may significantly increase the visibility of your company thanks to its enormous user base and broad reach. The following are some practical methods for raising brand exposure on YouTube:
1. Establish a YouTube account that reflects your brand's identity for consistent branding. Put your brand's colors, fonts, and general look into your channel's layout, banner, and logo. Viewers are more likely to connect your content and brand when your branding is consistent.
2. Engaging content: Create captivating videos for your viewers. Produce worthwhile and pertinent content that reflects your company's ideals and appeals to your target market. This may include product evaluations, behind-the-scenes material, educational and amusing videos about your company, or tutorials.
3. Utilize relevant keywords and phrases for your brand and target audience in your video titles and descriptions to optimize them. By making your videos more searchable and discoverable, users will have an easier time finding them.
4. Influencers and collaborations: Work with well-known YouTubers or influencers who are relevant to your business and target market. Your brand can be made known to its audience and reach increased by collaborating with them on sponsored content, product reviews, or group videos.
5. Cross-promotion: Spread the word about your YouTube channel and videos on your website and other social media sites. To enhance engagement and exposure, ask your audience to subscribe to your channel, like, comment, and share your videos.
6. YouTube advertising: To reach a larger audience, think about using YouTube's advertising choices, such as TrueView ads or display ads. To guarantee that your ads are seen by the correct people, target them based on demographics, interests, and keywords.
7. Engage your audience by responding to comments, interacting with viewers, and establishing a brand community. Through word-of-mouth and user-generated content, engaging with your audience can enhance brand awareness by fostering a sense of connection and loyalty.
YouTube can be a potent tool to increase brand awareness, position your business as an authority in your field, and ultimately drive more visitors and conversions by putting these techniques into practice, continuously offering good material, and actively engaging with your audience.
Video is the Perfect Way to Boost Your Brand
In today's digital age, it's becoming increasingly important to have a strong online presence. Businesses that rely on foot traffic and phone calls can no longer afford to ignore online marketing. And with an abundance of online brand-building strategies available, it can be difficult to know where to start.
Videos are one of the most effective ways for businesses to increase their brand awareness, and thus their reach, visibility, and conversions.
There are many ways in which you can use video as part of your online marketing strategy.
When it comes to video content, there are plenty of different types you can try out. You’re probably familiar with the explainer video, which you may have even seen on our website! Explainer videos are a great way to introduce your product or service in a visual and exciting way. Other popular types of video include testimonials and product demos.
We hope this post inspired you to give video marketing a try!