Have you ever wondered what the best ways to promote your online course are? What about how to create and promote an online course that gets you high returns on investment and generates leads for your business…without spending hundreds of dollars on advertising?
Simple answer, invest in VIDEO MARKETING!
How do you use video marketing to promote your online course?
Creating and promoting your online course isn't as easy as it might seem and today's blog post aims at listing down the best ways to promote your online course and make money. If you have ever thought of creating an online course, this is applicable to you.
To give a quick overview, there are many things that you need to consider before letting the world know that your course exists.
Create a Landing Page for Your Online Course
Before you create your video, build a landing page for your online course. This will be the place where you direct all of your traffic from your video ads and social media campaigns. Landing pages are designed to collect email addresses and generate leads for your sales team. Make sure your landing page has a clear call-to-action that prompts visitors to sign up to receive information about the course.
The key elements of a good landing page include:
- A headline that explains what the course is about and what it offers the potential student
- An image or video that draws attention to the page
- A succinct explanation of what students will learn by taking the class and how they'll benefit from it
- A form where visitors can enter their contact information in exchange for more information on the course
You need a landing page for any marketing you do, including video marketing. A landing page is a standalone web page that your prospective students can "land" on when they click a link from one of your videos.
A well designed landing page will keep people engaged throughout the whole process and increase conversions. This is especially important if you have lots of videos out there promoting your online course - you don't want people clicking off after watching the video because they don't know what to do next.
Make A Solid Course Video
Here's the thing, a solid online course video will have great impact on your sales funnel. It works as an introduction to your course and helps to build trust with your audience.
I would recommend you creating a solid, professional-looking video that is to the point. You can refer to the following points and start creating one:
- Start by introducing yourself and share a little bit about your background
- Tell viewers how your online course can change people's lives
- Explain what are the benefits students will get from taking this course
- Explain what are the main topics you're going to cover in this course
- Provide testimonials from previous students (if you have any)
Promote Your Online Course Using Video Marketing
One of the best ways to promote your online course through video marketing is to create a video variation of your content.
Whether that means breaking up the lectures into shorter clips, or creating other content that complements your course, the goal is simply to offer more variety and value for students. If you're able to offer different forms of content like videos, blog posts, or podcasts, that will only further help you reach a wider variety of students in your niche.
Online courses are a big draw for consumers. One recent survey found that over half of people who took an online course in the last year did so to learn a new skill or hobby. The best part about creating an online course? You can work at your own pace and make it your own.
You're not stuck in a classroom or to a schedule, which means you can devote whatever time you have available to making the best course possible and ensuring that your students are happy with their learning experience.
The better your course is, the better your chances of making money on it—but those chances will be hampered significantly if no one knows about it. So how do you get the word out about what you have to offer? The best way to ensure that people know about your course is through video marketing, also known as video advertising. Here's how to do it... use an existing video for promotion
Most people already have videos that they use to promote their business. If you already have some content, repurpose it for this purpose by adding in something like a call-to-action at the end inviting your viewer to enroll now.
Create a YouTube Channel For Your Business
To help you promote your online course, one of the best ways to leverage video marketing is to create a YouTube channel. You can use your personal account if you wish (although we don't recommend this), or create a new one for your business. The decision is up to you.
Once you have a channel, add videos of your expertise in the field that you teach and don't forget to include a link to your course. It helps to think of your YouTube channel as an extension of your website, so be sure to give it the same look and feel as the rest of your online presence.
If you're still not sure how to start, here are some ideas:
- Create a brief video introduction discussing who you are and what kind of courses you offer. This can be a great way to tell people about yourself and build trust with them before they purchase anything from you.
- Discuss some of the most popular topics related to your course and why they're important. This can help grab people's attention by showing that you're knowledgeable about the subject matter, which will garner interest in taking more courses from you later on.
- Make short videos for each lesson within an online course, then link them together in order so anyone who wants some extra help can watch those lessons again before purchasing anything else with
Start A Blog For Your Business
The main reason to start a blog for your business is that it's an excellent way to create a platform to showcase your expertise.
By having a blog, you will be able to demonstrate to prospective clients that you know what you're talking about and that you are someone worth paying attention to. You can also use the blog as a platform for building relationships with potential customers, so they feel they know you better and are more likely to sign up for your online course when the time comes.
There's nothing quite like having your own blog and being able to share your knowledge and experience with the world, but if you're short on time or just aren't sure where to begin, it's worth outsourcing this part of the process.
There are plenty of reputable companies out there who offer professional blogging services — here at Video Supply we have our own in-house team of writers who are well-versed in all things marketing related — or if you want something more personalized, consider hiring an individual freelance writer for hire. You'll find there are many options available online through sites such as Upwork or Fiverr; just make sure to check references before committing!
A blog is one of the most effective ways for businesses to connect with their audience and build trust among potential buyers, especially for your online course.
Use Social Media to Promote Your YouTube Videos and Your Online Course
Social media is a powerful tool for sharing your online course content. It can also be used to amplify your marketing efforts and deliver more traffic to your videos, landing pages, and course sales pages.
As you start planning out your video marketing campaign, think about how you'll use social media to promote it. Will you create an entire social media campaign exclusively for your video? Or are you going to include a Facebook group or other community-building elements?
As you're creating the content for each social media platform, pay special attention to the formatting requirements of each one. For instance, if you're posting on Instagram, will the images appear correctly both in the feed and as part of an Instagram story?
In addition to posting on social media, consider offering a discount or incentive for people who share your videos with their friends (and make it easy for them to do so!).
You can use video marketing to boost the reach and success of your online course.
If you're not using video marketing to promote your online course, you might want to consider doing so. Many online course participants will find it useful to be able to see and hear their instructor, which a video marketing campaign allows them to do.
Video marketing is a powerful tool that can help your online course reach a bigger audience, which has the potential to lead more students down the path of success.
Get started creating your next online course with Team Video Supply today!