So how do you increase brand awareness using video Welcome to Video Marketing Made Easy, where we believe videos most powerful way to grow your business stand out in the market and monetize your message products and services. In nearly all marketing strategies. Brand Awareness should be the top priority. If people don't know when they're not aware of your business and brand, then how are they going to go down that sales funnel, and buy from your business, learn about your products and services they're not and video is the sole most effective way in your marketing efforts to grab that first attention to generate that traffic from that social media place, or whatever other marketing tactics may exist, where your audience hangs out to guide them to the next step. So let's explore some key ideas and strategies that help your brand awareness skyrocket using video. First, you want to know the five W's who what when, where, why, how, how, how is an H, but you want to know these? So first, who who is your target market? Who's your audience, your ideal customer? The person who's going to buy your product or service? When you know who they are, you can know where they hang out one of the other W's where are they hanging out is oftentimes online, right? Where we distribute video content? are they hanging out on YouTube all day searching for solutions to their pains and their problems? are they hanging out on Instagram scrolling that feed looking for that next dopamine hit from you? Or are they on LinkedIn building out and expanding their network, their professional network over there, they may be going to events in your local community market, or more on a global level. understanding who your audience is, and where they hang out, are some of the most important questions when it comes to marketing overall, but especially when you go to create video content to build that brand awareness. And then what So what type of video content should you create? This comes kind of third to knowing who and where you're going to be distributing content to and to whom. But when you can answer the question, what type of video content do I need to create, that will really guide an easy process of you planning your video content,
let's say your audience is on YouTube. Or you go to prioritize YouTube, which you should because first off, it's the second biggest search engine. And it's easy way to use the power of SEO overall, people being able to search for your content years down the road versus getting lost in the feed on Instagram or Tiktok. So I recommend jumping on your computer, maybe you have a notepad on your desk, and you start jotting out those initial ideas of what videos do I want to create do I need to create for my audience and where they're hanging out, by the way where they're hanging out? Should be aspirationally on your website on their your platform, right? So consider each step of the sales funnel or the customer journey, and what type of content you should be creating. So let's first start off with that and sell the sales content when they purchase a product or service from your business. Is there any kind of video content that needs to be created for them? What type of video content? would that look like? Is it online course? Lessons? Is it product education? Is it internal training, whatever it may be, there's video content content that can exist there, when they're on your website, what landing pages and what areas your website could use video to better communicate your story or the sales message around a certain product or service or other resources available to them on your platform. And then one further step back, which is where most of your content efforts will be invested in. And that is traffic generation, attracting them getting that brand awareness on social media most often in search traffic, in paid advertising at events, building relationships, where you get that brand awareness, identify Hey, where is my audience hanging out? Who are they? And if you're going to say I'm going to prioritize and choose YouTube first, then make a list of some initial YouTube video topic ideas that you know can best serve your audience. Another w is why Why should people care to watch this piece of video content from me? What's in it for them? And then another w the last one is when should I publish my videos figuring out a consistent publishing calendar and schedule is important for one building a consistent video supply and side of your business and to showing up consistently for your audience beyond the five w's and h, it's important to consider other areas to build brand awareness with video. This includes keeping your videos short and relevant to the platform. Most often people are scrolling their feed. So short form content is a better way to go for most of that initial brand awareness. But maybe you're running a an ad, or you're doing a training and the more in depth study on YouTube, the longer form content works, they're understanding what length is essential and works for the relevant channel you're publishing to is a big thing to consider. Let's face it, video is the most powerful way to grow your brand to build up that brand awareness so that way, you're consistently Top of Mind with your best fit clients and customers. But here's a little bit of a struggle for many of us business owners out there producing effective and consistent video content that does help us stand out and grow our business can be truly difficult because one we feel like we don't have the time to we feel like we don't have the resources or equipment and three, we feel like our office or our team is not fully set up with an easy way to produce for our marketing efforts. That's where video spy comes in. We are a global on demand video production service where you can simply go to Video spider comm sign up for free and explore our creative marketplace of different one time or monthly services. And in doing so you can trust an expert team like ours to do all of that effective video production building for you. We have gotten amazing results for brands all around the world generating millions in traffic leads and sales and views and we can do the same for you. So go to Video SWAT calm and get started today.