LinkedIn is the world's largest professional network on the internet. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs.
LinkedIn is for anybody and everybody who's interested in taking their professional life more seriously by looking for new opportunities to grow their careers and to connect with other professionals. You can use LinkedIn to find the right job and learn the skills you need to succeed in your career.
LinkedIn Video Types
There are three primary ways of using video on LinkedIn. You can upload videos natively to LinkedIn or record a video with the LinkedIn app. Another way is to upload or create a video in a direct message from within LinkedIn using the Vidyard browser extension. Lastly, you can paste a video link into a LinkedIn post or direct message. LinkedIn gives a slight preference to videos that are uploaded directly because it has an interest in keeping users within the platform. If you need help getting started with your video creation then check out this article.
LinkedIn Video Benefits
Reach a larger audience
Video posts get 3x more engagement than posts with only text or images and a video post on LinkedIn is 5x more likely to start a conversation. Right after its launch in 2017, videos on LinkedIn have generated more than 300 million impressions within a year. Videos on LinkedIn are a great way to reach a larger audience and expand your reach. If you are wondering how to capture the interest of a larger audience, check out this article.
Build trust and relationships
An audience that views a LinkedIn Company Page video is five times more likely to engage in a conversation compared to other types of content. No one buys anything or invests in anyone that they don't "know, like, or trust". Video content is a wonderful and easy way to build that trust. When the time comes for someone to pull the trigger to invest, guess who's door they are going to come 'a knockin'?
Stand out from others
LinkedIn video ads allow you to leverage the platform’s extensive user data and granular targeting feature to reach the right audience, convert leads, and maximize your ROI. Video content is consistently talked about as being one of the best ways to stand out. Video posts grab the attention of your audience much more than regular text posts. Looking to make videos for LinkedIn but not sure where to begin? Check out this article for tips and tricks.
Telling your story
There are many written posts shared on LinkedIn everyday. When someone comes across a video, it causes them to stop. Online videos are projected to drive 80% of all internet traffic. Since viewers are in their professional mindset when using LinkedIn, it’s easier to communicate a “serious” message to position your brand as an authority and industry thought leader.
There are definitely promising benefits to using video marketing on LinkedIn.
LinkedIn Video Specs
When it comes to B2B digital marketing, LinkedIn is one of the most effective platforms there is, and with the right video advertising strategies, you can transform your business.
LinkedIn Specs Overview
- Video file type: MP4
- Video file size: 75 KB – 200 MB
- Length of video: between 3 seconds and 30 minutes long
- Video sound format: AAC or MPEG4. Captions optional (but recommended)
- Recommended 30 frames per second (FPS)
- Adding a custom thumbnail is recommended (but optional)
- Video ratio: 16:9 (landscape), 1:1 (square), or 9:16 (vertical)
For in-feed videos, the minimum size is 256 x 144 pixels while the maximum is 4096 x 2304, and the platform can support ratios between 1:2.4 and 2.4:1. While videos can be up to thirty minutes, it is recommended to keep them under 90 seconds.
LinkedIn gives a slight preference to videos that are uploaded directly so be sure to keep that in mind when choosing how to share your material. Stand out, reach a larger audience and build trust with your existing or new audience with video marketing on LinkedIn. If you are looking to start video marketing on Pinterest then check out this article.