Expand your brand’s influence, visibility and creativity with video content designed specifically for TikTok.
TikTok has 689 million monthly active users worldwide, and the platform has completely dominated (and surpassed popularity) over other, long-standing channels like Pinterest, Twitter and Snapchat.
TikTok is the place to connect with younger audiences like Gen Z and Millennials. This platform provides several ad options to connect with this target audience.
These full-screen ads appear on the FYP immediately after a user opens the app. Plus, they can also appear in-feed. Users only see one Branded Takeover ad per day which means higher prices but less competition.
In-Feed Ads appear in users’ news feeds or on their For You Page (FYP). They look similar to native TikTok content and blend right into users’ feeds.
TopView Ads blend the best of the Branded Takeover and In-Feed Ads. They occupy TikTok’s prime real estate— the top of the For You Page— where they appear as fullscreen, in-feed posts 3 seconds after users open the TikTok app.
These are sponsored hashtag challenges that are mostly featured at the top of TikTok’s Discover Page to help increase engagement and brand awareness.
Sponsored challenges offer maximum reach and guarantee more exposure for your brand, unlike organic (non-sponsored) challenges.
Branded Effects are sharable stickers, special effects and AR filters that allow users to directly interact with a brand, making them a great option if you’re looking to engage your audience and gain more exposure.
And like emojis, they're easily recognizable across all languages. Filters can go viral, or brands can encourage followers to create content using Branded Effects in exchange for a prize or shout-out.
Ready to start or grow your TikTok channel and reach your audience with optimized video — sign up for our TikTok Video Marketing Service today!
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