TikTok has 689 million monthly active users worldwide, and the platform has completely dominated (and surpassed popularity) over other, long-standing channels like Pinterest, Twitter and Snapchat.

TikTok is the place to connect with younger audiences like Gen Z and Millennials. This platform provides several ad options to connect with this target audience.

TikTok Ad Specs Overview
  • 62 percent of TikTok users in the US are between 10 and 29 years old, while only 7.1 percent of users are over the age of 50.
  • 90 percent of all TikTok users access the app on a daily, while spending an average of 52 minutes per day browsing the app.
  • 3 of 5 TikTok’s ad options are full screen, which means you can better captivate viewers with their full attention and potential for click-through.
  • 3 of 5 TikTok’s ad options are full screen, which means you can better captivate viewers with their full attention and potential for click-through.
  • Aspect Ratio: 9:16.
  • Resolution: 720 x 1280px, 640 x 640px, and 1280 x 720px.
  • Length: 5 to 60 seconds, but 9 to 15 seconds is recommended.
Branded Takeover

These full-screen ads appear on the FYP immediately after a user opens the app. Plus, they can also appear in-feed. Users only see one Branded Takeover ad per day which means higher prices but less competition.

  • Video file types: .mp4, .mov, .mpeg, .3gp, or .avi
  • Aspect ratios: 9:16
  • Video length: 3-5 seconds
  • Video size: 500 MB
In-Feed Ads

In-Feed Ads appear in users’ news feeds or on their For You Page (FYP). They look similar to native TikTok content and blend right into users’ feeds.

  • Video file types: .mp4, .mov, .mpeg, .3gp, or .avi
  • Aspect ratios: 9:16
  • Video length: 5-60 seconds (9-15 seconds recommended)
  • Video size: 500 MB
TopView Ads

TopView Ads blend the best of the Branded Takeover and In-Feed Ads. They occupy TikTok’s prime real estate— the top of the For You Page— where they appear as fullscreen, in-feed posts 3 seconds after users open the TikTok app.

  • Video file types: .mp4, .mov, .mpeg, .3gp, or .avi
  • Aspect ratios: 9:16
  • Video length: 5-60 seconds (15 seconds recommended)
  • Video size: 500 MB
Branded Hashtag Challenge

These are sponsored hashtag challenges that are mostly featured at the top of TikTok’s Discover Page to help increase engagement and brand awareness.

Sponsored challenges offer maximum reach and guarantee more exposure for your brand, unlike organic (non-sponsored) challenges.

Branded Effects

Branded Effects are sharable stickers, special effects and AR filters that allow users to directly interact with a brand, making them a great option if you’re looking to engage your audience and gain more exposure.

And like emojis, they're easily recognizable across all languages. Filters can go viral, or brands can encourage followers to create content using Branded Effects in exchange for a prize or shout-out.

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