User-generated content is a great way to reach your audience, whether you’re the one posting it or not.

UGC refers to any social media posts that people across every network share when they’re using or raving about a product or service. When your friend posts a Tweet about a fantastic experience they had with a hotel they stayed at, that’s UGC. When your favorite brand reposts Instagram Stories from customers at an event they hosted, that’s UGC. When someone shares a video on TikTok about finding the best lipstick they’ve ever used, that’s UGC.

How brands leverage that plethora of user-generated treasure is what gives the medium its power. You can use it to build relationships with customers and potential customers by highlighting lifestyles or values that overlap with your brand ethos and audience—like Vans often does by reposting videos of BMX riders, skaters, artists—anyone repping their “Off the Wall” brand aesthetic.

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UGC Video Production

Increases Trust and Credibility

UGC is created by customers themselves, so it provides social proof that the product or service is reliable and trustworthy. Customers are more likely to trust the opinion of other customers than they are to trust the marketing message of a business.

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Cost-Effective Marketing

UGC is a cost-effective marketing strategy because businesses do not have to create content themselves. By leveraging UGC, businesses can save time and resources while still reaching their target audience.

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Boosts Engagement

UGC can increase engagement levels on social media platforms and other digital channels. Customers are more likely to engage with content that they have created themselves or that features other customers.

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Builds Community

UGC fosters a sense of community among customers and businesses. By engaging with customers and showcasing their content, businesses can create a loyal following of customers who feel connected to the brand.

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We develop a strategy that supports your goals and drives massive ROI.

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From your online workspace, access all your videos, raw and completed.

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How It Works

Getting started with Video Supply is easy!
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Browse The Marketplace
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STEP ONE

Browse The Marketplace

The Video Supply platform enables quick and easy purchasing of videos. Search from our curated marketplace of services or build a custom projects.
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STEP TWO

Place An Order

Place your order, complete an intake form and step back as Video Supply manages the entire production process. Our expert team matches your content to your goals and brand while delivering on time and on budget!
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Get Your Video Supply

Video Supply communicates with your team through our platform to track progress, revisions and performance. You'll be assigned an expert producer from start to completion of your videos to help you build your video supply.
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Trusted by brands around the world.

"We're so grateful for your work. And we were we were really happy with the results of our UGC and experienced many top-performing videos for our marketing campaign. Can't wait to work with Video Supply again!"

Lucas Medina
Tiya

"I recently had the pleasure of working with Video Supply, and I couldn't be more impressed. Their communication is outstanding, ensuring we were always in the loop and our needs were met promptly. Their pricing is very competitive, providing excellent value without compromising on quality. Additionally, their team is incredibly supportive, always available to assist with any video needs we had. I highly recommend Video Supply for anyone looking for reliable and professional video services."

Josh Ratta
Create Studio

So far we've only posted one video on TikTok, just to test it out. From a brand new account, the first video got over 1600 views, 28 likes, and 13 new followers so I'd say it was a success!

Patrick Snow
Majority Strategies

“Shout out to Dallin and Video Supply. They are amazing! And help me look great and grow my business.”

Danielle Leslie
Danielle Leslie

"I've gained 18k subscribers in the last month [on YouTube]!"

Lucio Buffalmano
Lucio Buffalmano

“We had been just creating videos with my phone and knew with our recently updated branding that we needed to showcase that in our marketing videos as well. So we hired Video Supply to produce incredible student testimonials that we can add to our sales pages, advertisements, social media, etc...They are so versatile!”

Jordan Gill
Systems Saved Me

Frequently Asked Questions

What is user-generated content (UGC)?

UGC refers to any form of content, such as text, images, videos, and reviews, that is created and published by users of a website or online platform.

Why is UGC important?

UGC is important because it allows businesses and websites to engage with their audience and create a sense of community. It can also help increase brand awareness, trust, and loyalty.

What types of UGC can be created?

Users can create various types of UGC, such as product reviews, blog posts, social media posts, photos, videos, and comments.

How can businesses encourage users to create UGC?

Businesses can encourage users to create UGC by offering incentives, such as discounts or prizes, for submitting content. They can also make it easy for users to submit content by providing clear instructions and user-friendly tools.

How can businesses ensure the quality of UGC?

Businesses can ensure the quality of UGC by setting clear guidelines and rules for submissions, moderating content to remove spam or inappropriate content, and providing feedback to users on how to improve their submissions.

How can businesses measure the success of UGC campaigns?

Businesses can measure the success of UGC campaigns by tracking metrics such as engagement, reach, and conversions. They can also conduct surveys or gather feedback from users to understand their experiences and perceptions of the campaign.

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