Tiya, a leading mobile app developer, sought to enhance user engagement and acquisition for their social networking app, Buz. With a focus on community-driven content, Tiya aimed to leverage user-generated content (UGC) to drive app installs and increase user retention.
Tiya partnered with us to implement a UGC strategy that would effectively showcase the app's features, drive engagement, and attract new users. The primary objectives were to generate millions of views, maintain high click-through rates (CTR), conversion rates (CVR), and achieve a low cost-per-install (CPI) for top-performing creatives.
Approach:
- UGC Campaign Strategy: We developed a comprehensive UGC campaign strategy focused on leveraging authentic user content to promote Buz. This involved encouraging users to share their experiences, stories, and interactions within the app.
- Content Curation: We curated and identified high-quality user-generated content that resonated with Buz's target audience. This included user testimonials, success stories, and engaging app experiences.
- Creative Optimization: We optimized creatives for maximum impact, ensuring they were visually appealing, engaging, and aligned with Buz's branding. We A/B tested different ad formats, visuals, and messaging to identify top-performing creatives.
- Targeted Advertising: Leveraging advanced targeting options, we strategically placed ads across relevant platforms and audiences to maximize reach and engagement. We monitored campaign performance closely and adjusted targeting parameters as needed to optimize results.
Results:
- Millions of Views: The UGC campaign generated millions of views across various platforms, increasing brand visibility and awareness for Buz.
- High Click-Through Rate (CTR): Our top-performing creatives consistently maintained an average CTR of 1.80%, indicating strong user engagement and interest.
- Impressive Conversion Rate (CVR): With a conversion rate of 45%, the UGC campaign successfully converted viewers into app installs, driving user acquisition for Buz.
- Low Cost-Per-Install (CPI): Despite the campaign's success, we achieved a remarkably low CPI of $0.66, optimizing ad spend and maximizing ROI for Tiya.
Through strategic UGC campaign management and optimization, we successfully helped Tiya achieve their objectives of driving user engagement and acquisition for Buz. By leveraging authentic user content, we generated millions of views, maintained high CTRs and CVRs, and achieved a low CPI for top-performing creatives.
About Tiya
TIYA is a Singapore based company established in 2019 and fully owned by LIZHI (NASDAQ:LIZI), a US-listed company.With users spanning across the whole world, TIYA has reached nearly 20 million cumulative downloads at the end of 2021 and created a global audio ecosystem that integrates voice and social interactions.Headquartered in Singapore, The team members come from Singapore, the United States, China, Thailand, Indonesia, South America and other countries and regions, with composite backgrounds and a global vision.
