In the competitive landscape of digital branding and education, creating engaging and informative content is crucial for capturing the attention of your audience. Tiyana Robinson's latest course sample, a detailed tutorial on brand development using Canva and Wix, exemplifies how effective video production and editing can enhance learning experiences and support brand identity. This case study explores the key elements of Robinson's video production, the editing process, and the impact on course participants.

Project Overview

Tiyana Robinson's course sample focuses on guiding participants through the process of establishing a strong brand identity. The video tutorial is designed to walk viewers through the implementation blueprint for choosing a brand archetype and using Canva to create a comprehensive style guide. The ultimate goal is to equip users with the tools they need to develop a cohesive and professional brand presence online.

Video Production: Key Elements

1. Introduction and Context Setting

The video begins with a motivational message: “Alright, it is time to take some action.” This opening sets a proactive tone and encourages viewers to engage with the content. Robinson introduces the concept of brand archetypes and emphasizes the importance of visual identity in branding. By connecting this introduction to the practical steps that follow, she effectively prepares the audience for the learning process.

2. Step-by-Step Instruction

Robinson's video is structured to provide clear, actionable instructions. She outlines the key components of the brand development process, including:

  • Choosing a Brand Archetype: Robinson explains how to select a brand archetype that aligns with the viewer’s vision and goals.
  • Customizing Brand Elements in Canva: Viewers are guided through using Canva to select a color palette, design a logo, and choose inspiration photos.
  • Creating a Style Guide Document: The tutorial emphasizes the importance of a style guide, which serves as a reference for maintaining brand consistency. This document can also be shared with designers or freelancers to ensure alignment with the brand’s essence.

Editing and Post-Production

1. Enhancing Clarity and Engagement

The editing process for Robinson’s course sample focused on making the content clear and engaging. Key editing techniques included:

  • Visuals and Overlays: The use of visual aids and overlays helped to illustrate complex concepts and processes. This includes on-screen text, icons, and Canva interface demonstrations.
  • Smooth Transitions: Transitions between different segments of the video were handled smoothly to maintain a seamless flow of information. This ensures that viewers can follow along without interruptions.
  • Engaging Narration: Robinson's narration is direct and supportive, providing encouragement and clarity. The tone is designed to motivate viewers and make the learning process enjoyable.
2. Practical Application

By incorporating practical examples and hands-on instructions, the video ensures that viewers can immediately apply what they learn. The tutorial culminates with a call-to-action: “Go ahead and get started with the blueprint.” This encourages participants to begin implementing their new skills right away.

Impact on Course Participants

1. Empowering Self-Sufficiency

One of the primary benefits of Robinson’s video tutorial is its focus on empowering viewers to create their own branded style guide. By the end of the course, participants are equipped with a fully customized document that reflects their brand’s identity. This not only enhances their professional presence but also provides a valuable resource for future design projects.

2. Simplifying the Design Process

The integration of Canva and Wix Templates simplifies the design process for users, even those without extensive graphic design experience. Robinson’s step-by-step approach demystifies the process of brand development, making it accessible and manageable.

Tiyana Robinson’s course sample is a prime example of how effective video production and editing can elevate educational content. Through clear instructions, engaging visuals, and practical applications, the tutorial provides participants with the tools they need to build a strong and cohesive brand identity. The video’s thoughtful production and editing ensure that viewers gain valuable skills while enjoying an informative and motivational learning experience.

In summary, Robinson’s approach highlights the power of well-executed video content in supporting personal and professional growth. By focusing on actionable steps and providing a comprehensive guide, she successfully delivers a valuable resource that enhances the branding efforts of course participants.

Learn more about creating and launching your online course with Video Supply here.

View Transcript
Tiyana's Course Sample
Want to talk about your project, ideas and goals first? Start with a free call. 🚀

More Projects Like This

TruView LED Display

Product explainer video for Media Resources' Indoor TruView LED Display.
View Project

Get Paid To Exist with Paige Michelle

Podcast video production services for Danielle Leslie's Since3000 show.
View Project

Bitcoin vs Traditional Banking

Custom animated short-form video for Bitcoin Voter Project.
View Project

Your Business Needs More Videos

Video Supply offers easy, on-demand video production services worldwide — from ideation to publication. Powered by our creative marketplace software, global supplier network and trusted marketing methodology, you'll get results every time!

Shop From Our Curated Marketplace

Start creating professional videos immediately with a custom project or an on-demand, a la carte service.

Create Now
video production

Amazing Client Experiences

When you create with Video Supply, you’re joining 6,000+ entrepreneurs, brands and experts around the world — people just like you!

Won 2 Awards, 152,383+ Leads, 1M+ Views — "Their work truly represented the passion Teachable and I have for the creators that are saying yes to their passions, big ideas and sharing it with the world."

Jess Catorc
Teachable

100,000+ Views — "Thanks for the FHL video ad. It's actually in our top 10 best FHL promo videos at the moment. Appreciate it."

John Parkes
ClickFunnels

$270,000+ Launch — “This video is f#*$ing perfect. This is PERFECT! Love how it is tight and clear call to action.”

Mike Michalowicz
Entrepreneur

$5M+ Lifetime Sales — "Seamlessly came into my team and helped with messaging and thinking through the story and pain points that my audience have."

Teri Ijeoma
Trade and Travel

$53,000+ Launch — "Video Supply is who I use to capture true storytelling in a way that uses video to scale a brand and message! They've done amazing work for my 7-figure clients and hits the nail every single time."

Echo Summer Hill
Soul Up

$4M+ Sales, 260,000+ Views — Scaled her visibility and business to the next level — including messaging, scripting, production, editing and promo videos for the entire sales funnel.

Danielle Leslie
Culture Add Labs

$2.9M+ Sales, 3.7M+ Views — Launched an influencer marketing campaign using a mix of video and photo ad creative that generated millions in sales.

Madison Braids
E-Commerce

300,000+ Views — "It worked so well I ended up featured on Forbes. Dallin Nead and his team over at Video Supply is the only choice. My business will never be the same again."

Julie Stoian
Business Consultant

$283,500 Sales, 2500+ Leads — "We had 1.2k people opt into the challenge video series. 1.3k people registered for our webinars (we 3x'd our usual opt-ins). This resulted in 63 sales for Accelerator for $4500."

Adrienne Dorison
Run Like Clockwork

Transform Your Company, Guided By Our Experience

Carnival corporation logo
Course From Scratch logo
Marines logo
Princess Cruises logo
Teachable company logo
deadline funnel logo
Clutter brand logo
match group logo
The best way to succeed is with the hands-on experience, guidance, and innovation that you only get with our global team of video production and marketing experts. We’ve perfected working with cutting edge brands, while eliminating roadblocks, to transform your marketing and grow your business.

Work Featured In

Telly awards logo
Forbes logo
Entrepreneur logo
clickfunnels logo
HBO Max logo

We make it easy to create branded content worldwide.
Are you ready to get started?

Join hundreds of the world’s top brands in trusting Video Supply with your video content.

Create Now