In the healthcare market, first impressions matter. For San Mateo Dental, a leading dental practice in the Bay Area, the goal was clear: build trust and attract new patients with a digital presence that reflects the warmth, professionalism, and expertise of their team.

To bring that vision to life, ViziSites led the website redesign while Video Supply produced a custom brand video that captures the essence of the San Mateo Dental experience—authentic, welcoming, and patient-focused.

The Challenge

Before working with ViziSites and Video Supply, San Mateo Dental’s website was functional but lacked the visual storytelling and modern presentation needed to convert website visitors into booked appointments. The team wanted to communicate:

  • Who they are and why they care
  • What makes their practice different
  • The patient experience—before, during, and after a visit

They needed a professional video that felt real—not overly scripted—and that could be used across their homepage, social media, and ad campaigns.

The Solution

Video Supply partnered with the San Mateo Dental team to deliver a high-quality brand video, focused on real people, real care, and real results.

Services included:

  • Pre-production planning and storyboarding
  • On-location video production with interviews and b-roll
  • Direction for team and patient participation
  • Professional cinematography, sound, and lighting
  • Post-production editing with music, branding, and call-to-action overlays
  • Multi-format exports for website, YouTube, and social platforms

Production Approach

Filmed on-site during a regular workday, the shoot highlighted:

  • Doctor and team interviews explaining their approach to care
  • B-roll footage of treatments, technology, and patient interactions
  • Exterior and interior visuals to showcase the practice atmosphere
  • Patient experience storytelling, emphasizing comfort and trust

The tone was natural and welcoming—matching the in-practice experience San Mateo Dental is known for.

Results

  • Increased appointment bookings, with many patients referencing the video before their visit
  • Stronger time-on-site and engagement metrics on the newly redesigned homepage by ViziSites
  • More effective ad performance using short-form video clips from the brand video
  • Stronger online credibility through professional, authentic visual storytelling

Conclusion

By pairing modern website design with strategic video storytelling, San Mateo Dental now stands out in their market as a trusted, patient-first provider.

Video Supply, in partnership with ViziSites, delivers turnkey video production services for dental and healthcare brands ready to grow with confidence and clarity.

Want to elevate your practice with a brand video like San Mateo Dental? Visit videosupply.com to learn more.

View Transcript

“We’ve loved working with you guys, you are who you say you are. Our clients have loved the work you’ve been doing. It’s next level! Really happy with the relationship and partnership we have going on.”

ViziSites
CEO, ViziSites

"We have worked with VS on multiple projects and have been very impressed with their process! They are very thorough in pre-production communications and calls to ensure the shoot day goes off without a hitch, and post-production processing happens in a timely manner. They've been very responsive & accurate with edits when we've needed them, although their editing team has great attention to detail as well, so our edits have not been many. Definitely recommend!"

ViziSites
Vice President of Operations, ViziSites
San Mateo Dental Brand Video
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