Telling the Story of North Fulton Smiles Through Video and Photography
White Label Production by Video Supply, in Partnership with ViziSites

North Fulton Smiles, a leading dental practice in Alpharetta, Georgia, partnered with ViziSites and Video Supply to tell a compelling brand story through high-quality video and photo content. The goal: capture the personality, professionalism, and patient-first philosophy of their practice in a way that builds credibility and drives new patient engagement online.

A Partnership Built for Growth

ViziSites—a premier dental website and marketing agency—teamed up with Video Supply to deliver full-service content production under a white-label partnership. This collaboration ensured North Fulton Smiles received best-in-class video and photography assets, all aligned with their existing brand and digital presence.

Why Brand Video and Photo Content Matters for Dental Practices

In today’s competitive healthcare market, potential patients make decisions fast—and often online. A well-produced brand video paired with professional photography helps practices like North Fulton Smiles:

• Humanize their brand and build trust
• Showcase their facility, staff, and technology
• Stand out in local search results and social media
• Drive conversions through emotionally engaging content

The Content We Created

Video Supply’s production team captured a full suite of visual content during a one-day on-site shoot at North Fulton Smiles’ office. Deliverables included:

• Brand Story Video: A 60-90 second flagship video featuring the practice owner, team, and real patients, highlighting the unique culture and care experience at North Fulton Smiles.
• Testimonial Reels: Short-form videos showcasing real patient stories and outcomes.
• Photography Library: Over 100 high-resolution images capturing team headshots, candid moments, patient interactions, dental technology, and the office environment.
• Social Clips: Cut-down versions of the brand video and testimonials optimized for Instagram, Facebook, and YouTube.

From Script to Screen — Our Process

As a white-label provider, Video Supply worked seamlessly with the ViziSites team from pre-production through post:

1. Creative Planning
   We collaborated on a clear shot list, interview questions, and brand story outline that aligned with the dental practice’s goals and messaging.
2. On-Site Filming
   Our lean, professional crew captured cinematic-quality footage with minimal disruption to the practice’s daily operations.
3. Post-Production & Delivery
   Our editors crafted visually compelling stories with music, text overlays, and brand-consistent design elements, delivered on time and ready to upload to the client’s website and social platforms.

Results That Make an Impact

The new brand content not only elevated North Fulton Smiles’ visual identity but also provided them with a full content library for ongoing marketing campaigns. Within the first month of publishing the videos and photos:

• Engagement on their website and social media increased by over 30%
• New patient inquiries rose significantly due to improved trust and clarity in their messaging
• The practice received overwhelmingly positive feedback from existing patients who felt the content reflected their real experience

Why This Works

High-quality brand video and photography create a powerful first impression. For dental practices like North Fulton Smiles, where trust and comfort are essential, showing rather than just telling makes all the difference. Through this white-label collaboration, ViziSites and Video Supply proved that great content isn't just about aesthetics—it's about impact.

Ready to Elevate Your Dental Practice's Brand?‍

If you're a dental marketing agency or practice looking to stand out, Video Supply offers white-label and direct brand video/photo services tailored for healthcare. Partner with us to produce story-driven content that connects, converts, and builds lasting patient relationships.