YouTube is the most effective video distribution platform for businesses of all sizes. Launching and growing a YouTube channel for your business offers a centralized library for all your content with an easy way for your audience to view and engage with your videos.

Here are four major benefits when you use YouTube to grow your business:

  1. Sales: YouTube engagement helps you acquire new customers
  2. Engagement: People would rather watch videos than read
  3. Preference: Your customers will find you easiest on YouTube
  4. Reach: Your target audience spends their time on YouTube

Your business can use YouTube to address customer questions, solve problems, promote your mission and educate on your products and services.

The opportunity to launch and grow a YouTube channel is available for you with Video Supply — it's just a matter of getting started. Are you ready to say yes to building an evergreen marketing and lead machine with YouTube.

Get started with your YouTube Marketing Plan today to take your business to the next level.

One of the biggest reasons many marketers aren't leveraging YouTube for business growth is well, themselves. One survey found that 83% of marketers would increase their reliance on video as a strategy if it weren’t for perceived roadblocks like time, team, resources and budget. But getting started and consistent with video on YouTube is much easier than you think with Video Supply.

You no longer have an excuse! Your phone works great as a camera and there are simple video editing apps on your phone or computer, available for free. Better yet, Video Supply will do all the heavy lifting for you, all you have to do is record with content with our direction (from the comfort of your home or office). Or, you can choose to batch record 20+ YouTube videos with one of our video production products.

People love videos, so making time to start and grow a YouTube channel should be a marketer's and business owner's top priority. Use the following YouTube video ad specs as your guide to build your YouTube marketing strategy.

Sponsored Cards

These 1:1 cards appear on the right corner of the video you’re currently watching. Sponsored cards can be either 15 or 20 seconds in length. The sponsored card may include links to sponsored products within the video, or other paid content.

  • Aspect Ratio: 1:1
  • Format: PNG, JPG, GIF
  • Size: 2MB max

Whichever option you choose, videos have a maximum pixel size of 3840 x 2160 and can be up to 30s in length.

Display Ads

These are the adverts that are shown on the right column, and while they do not play automatically, they will load when clicked.

  • Dimensions: 300 x 250 pixels
  • Format: GIF, JPG, PNG
  • Size: max 150 KB
Unskippable Bumper Ads

These ads play before you can watch a video. Bumper ads are skippable after six seconds of watch time. They are common for both mobile and desktop YouTube videos.

  • Dimensions: 300×60 pixels
  • Format: JPG, PNG, GIF (static)
  • Size: max 1 KB
Overlay Ads

Overlay ads is common when a simple image or GIF with subtle movement lays over the bottom of your video screen. It’s designed to take up less than 20% of a desktop video’s available space, so it’s considered a less interuptive YouTube ad style.

  • Dimensions: 480 x 70 pixels
  • Format: GIF, PNG, JPG
  • Size: max 150 KB
TrueView Video Ads

TrueView video ads appear on YouTube search results and the mobile and desktop “Watch” pages. Clicking on the ad will take you into its own watching experience, like another channel page.

  • Dimensions: 640×360 or 480×360 pixels
  • Format: AVI, ASF, Quicktime, Windows Media, MP4 or MPEG
  • Size: max 1 GB
  • Must be 30 FPS in 4:3 or 16:9 aspect ratio
In-Stream TrueView Ads

This type of TrueView ad can run on desktop, mobile apps, connected TVs, and other sites in Google’s Display Network (GDN). You can also create this type of ad within Google Ads directly.

  • Dimensions: 640×360 or 480×360 pixels
  • Format: AVI, ASF, Quicktime, Windows Media, MP4 or MPEG
  • Length: 12 seconds to 3 minutes
  • Size: max 1 GB
  • Must be 30 FPS in 4:3 or 16:9 aspect ratio
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