Video email marketing is simply including videos in email marketing.

Because video is an extremely popular medium in marketing (in fact, 83% of marketers feel its importance is only growing), including it in your email marketing can engage your subscribers and boost conversions.

Did you know that over 80% of businesses are using video in their marketing efforts? This is likely because of the results they’re getting. While using video in emails can seem like a taboo topic, it can be very effective.

By using video, you can tap into the imagination of an audience that absorbs information visually — sometimes text just doesn’t do it. With video, you have a chance to make dense topics more compelling for your audience.

Let’s talk about ways you can use it in your next email campaign.

How to Use Video in Email Marketing

Videos are great for email marketing, here's why:

  • They increase click-through rate (CTR)
  • For example, B2B software company Igloo Software decided to show off their workplace culture by creating 200 videos in three months for future email content. This approach doubled their CTR.
  • Videos can strengthen your brand identity and voice
  • For example, you can use video to create a more personal connection with customers by showing them what goes on behind the scenes of your company and why they should care about it.

For more information on how to use video in email marketing, schedule a call with our team to start creating videos for your email marketing.

Want to talk about your project, ideas and goals first? Start with a free call. 🚀

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