The variety of targeting possibilities available to marketers on the YouTube advertising platform is one of its best features.
While there are a few distinct demographics to choose from, there are other techniques to target particular viewer types depending on their viewing habits and activity.
Here is where ad targeting really shines. You can use it to specifically target the individuals who will be most interested in what you have to offer.
Demographic Groups
Targeting by age and gender is one of the most common ways to target your audience on YouTube. For example, if you want to reach people in the 18-24 age range who are women, you would use the following targeting option: age 18-24 and gender female.
You can also target based on regions and languages. If you want to target viewers in Germany, for example, you can select “Germany” as a region or language.
Interests
Interests are the things that you like to do.
It's how YouTube knows to show your ads to people who love cooking, or who love making videos for promotional video production services about the best food they've ever eaten.
When we say "Interests," we're talking about things like hobbies, sports teams, and activities.
You may have heard of these as "interest categories" or "ideation clusters."
Affinity Audiences
Affinity audiences are groups of people who share similar interests, which means they're more likely to watch your video made from animated video production services. They're also a great way to reach a specific audience that you already know exists.
Affinity audiences are based on data you provide about your brand—like the products and services you offer, the topics that interest you, and what your fans like about your content. This information helps us build out a list of people who might be interested in your videos.
Custom Affinity Audiences
Custom Affinity Audiences allow you to target users who have been shown an ad for your product or service in the past, with the goal of getting them to click on your music video production services.
This is a great way to use Youtube ads because it allows you to target a specific audience based on what they've already shown interest in. You can narrow down your search by location, age, and gender, and even by specific interests like gaming or cooking.
When using this type of targeting make sure that you're not including too many interests (like over 10) or else it may seem like you're just blasting out ads indiscriminately.
In addition to targeting users who have clicked on ads for your product/service before, you can also target users who have watched similar content as well as those who have watched similar content from other creators (your competitors).
Life Events
When it comes to YouTube Ads, you have a lot of options for targeting your audience. But one of the most powerful ways is to target people based on their life events.
Life Events are moments in time that are important to your customers—for example, getting married, having a baby, or purchasing a new home.
These are very specific moments in time that mean something special to your customers. And they can be used as an opportunity to connect with them while they're in their most receptive state of mind.
In-market Audiences
In-market audiences are the most common type of YouTube ad targeting. They allow you to target people who are actively searching for your product or service or researching information about it. This is a great way to get your ads in front of people who are already interested in what you have to offer.
In addition, these audiences can be further segmented by location, gender, and age range. For example, if you’re a restaurant looking for customers in San Francisco, you could target people who live in San Francisco and are interested in restaurants or food delivery services.
Video Re-marketing
Video re-marketing is one of the most effective ways to re-engage viewers with your brand.
This tactic allows you to target users who have already viewed your video before, and send them a reminder to come back to watch it again.
This way, you’re targeting those who might be most interested in what you have to offer. This is especially helpful if you are trying to get more views on an older video from corporate video production company, or if you want to promote something else within the same niche as your content.
Placements
Placements are where your ad will appear in YouTube content. You can choose to show your ads on the homepage, in search results, or within videos across YouTube and its family of sites. You can also target placements based on the type of content they contain—for example, targeting sports videos or music videos.
We've also made it easy to exclude specific types of content from your targeting if you'd prefer not to show your ads there—you can opt out of showing your ads on content like News & Politics, Movies & TV Shows, etc.
Topics
By using topic targeting, you can access a wide variety of movies, channels, and websites that are relevant to the themes you choose. To target particular video themes, websites, or channels, utilize topic targeting.
Topic targeting can be used to identify all of the explainer video production services that are comparable to yours, for instance, if you want to target videos about cooking or healthy eating. Your ad will appear in front of people who are interested in the same themes as your content thanks to topic targeting.
Keywords
Keywords are the most important part of your Youtube Ad Targeting. They are what people search for when they are looking for information about a product, service, or topic.
There are two types of keywords: Exact and Broad. Exact keywords are specific words that include all the relevant information that someone might type into the Google search engine to find what you have to offer. Broad keywords are broader, but more general terms that describe your content and services.
You can also use negative keywords to remove unwanted traffic from your campaigns. For example: if you’re running an ad campaign on the keyword “pizza”, but don’t want to get traffic from searches like “pizza delivery” or “cheap pizza” you could add those terms as negative keywords so they won’t show up in your reports.
