When it comes to telling your brand story, videos are the best way to do it. They are very compelling to move your audience in loving your brand.

But it’s never easy to shoot quality videos, right? It’s both time-consuming and requires good management. The best companies have high-quality videos about their brand story. That said, it comes with an excellent video production team.

Are you excited to produce your own videos? Do you know how much it’ll cost you for video production? If you don’t have a clue, then you’re in the right place as we’re going to talk more about it here.

How much is the average cost of video production?

The price of producing videos varies for many reasons. Some of the common factors affecting it are video length, editing requirements, location, graphics, and professional fee of the videographer.

But so far, the average cost of video production is around $880 to $1,500. Take note, this is not the standard price as many videographers offer a custom rate that’s reasonable for the amount of work.

What are the video production rates today?

Many YouTube videographers offer standard rates for their service. They’ve noticed it helps them get more customers since there’s a definite basis for pricing. With that, customers can better picture out how much they’re going to pay, if they want to produce a 5-minute video. Below are some price estimates for video creation and their total runtime:

  • 1-minute video: $499 and shooting time is 2 hours
  • 2-minute video: $599 and shooting time is 5 hours
  • 4-minute video: $699 and shooting time is 8 hours

Take note, the rates mentioned above are just benchmarks from the industry, so they can change through time. Nevertheless, this helps you get an idea of how much you’ll be paying a videographer for their service.

Get a free quote

If you’ll be hiring a professional video production agency, be sure to ask if they give  a free quote. You can search for the best video production companies near you, and then pick the top 5 and solicit a free quote from them. 

Most free estimates are general and there’s less breakdown of the total video cost. If you want to get a more detailed costing, it’s best to schedule a call with them. That way, they can better understand your needs and set your expectations from them.

For less edits, use stock videos if necessary

If your contents don’t need much video editing, you can opt for stock videos. Simple projects for your business awareness and marketing can use stock videos. Some online video production utilizes these pre-made videos for their marketing. It’s easier and faster to complete.

A few YouTube video production service also uses stock videos for their clients. Of course, this has to be approved by the client before moving forward with things. Compared to custom-made videos, this one is cheaper, yet you can’t expect too much uniqueness from them.

Oftentimes, the cost of using stock videos for online video production hits between $500 to $2,500. 

Additional resource: 5 Things Beginner Editors Should Avoid

Animation video cost

If you want less filming, you can opt for animation videos. They are more expensive than stock video production since it takes more time for editing and creating these videos. Typically, an online video production service charges around $1,500 to $5,000 for this.

Professional Video Production

If you want high-quality videos for your brand, you can hire the best video production agency near me. Hiring a professional gives you many benefits and less headache in creating and editing videos. We at Video Supply can help you with that, as we have innovative technology in filming world-class videos for marketing.

Here are the best benefits you’ll get from hiring a professional video agency:

  • They can easily understand your brand story and translate that to videos
  • They have the proper equipment and skills in producing quality contents for your business
  • Trustworthy and reliable professionals
  • Offers you a one-stop-shop video creation and editing services

Additional resource: How to build a successful video marketing strategy

How much are narrative videos?

Narrative videos require greater time for video pre-production and production stages. Some of the things needed to be done are scripting, storyboard, location, actors, and setting up the equipment. 

So far, the average cost of creating narrative videos is between $5,000 to $25,000.

These are complex videos that require more time for pre-production, production, and editing. That’s why they are more expensive than animation and stock videos.

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