Video marketing has become more and more important for all platforms and channels. It seems as though if you are not making videos, you are falling behind. There are many ways that video marketing can be included in your social media. Continue reading to learn the important elements of video marketing.
Your Video Marketing Goals
You know you want to include video marketing into your plan but what do you want to accomplish? Every video marketing strategy comes with precise and realistic objectives. If you’re just starting out, we recommend creating only a few goals so you don’t become overwhelmed.
Take some time to select a few objectives for your video marketing strategy. An example of a video marketing objective could be creating brand awareness. Maybe you are just looking to boost your reputation on the internet or increase your conversion rates. This step in your video marketing strategy is essential so be sure to take your time.
Video Marketing Types
Before you begin filming, you first need to determine the type of video(s) you want to create. There are many types of videos out there. Determining the type of video that works best for your brand is an important step in your marketing strategy. Videos you create can be used for many different purposes to support your overall content strategy.
An easy way to get started is to transform your existing content into video by repurposing it. As you browse through your created content you can come up with a whole bunch of clever ideas for your video editorial planning. The most important thing is that your videos are supporting your key goals. Here are a few different types of videos and their benefits.
- Demo Videos - These are ideal for helping your customers get the best out of what you're offering them.
- Expert Interviews - With guest speakers, interviews are a great way of introducing your audience to a new influencer and vice versa.
- Educational or How-To Videos - These are informative and can create brand awareness for new customers.
- Animated Videos - These depict situations your potential customers may find themselves in, and how your product or services may aid them.
- Case Study and Customer Testimonial Videos - Satisfied, loyal customers are your best advocates.
- Live Videos - These give a look into company operations and employees.
The Best Platform for You
Making the videos is not the only important aspect of getting your video marketing out there. You must also know how you’re going to distribute it. Every major social media platform and beyond has its own form of video. If you have never used video marketing on any platform, it is easiest to start on the ones where you already have audiences established. Making a list of all the places online where you're active is a great first step.
Here is a list of some great places to think about starting.
- Your website
- YouTube channel
- Your online ads
- Your emails and newsletters
Once you have decided where you want to distribute your video marketing strategy you will have a better understanding of what your actual process of video creation will look like. Depending on the different channels, the formats of your videos can vary. It's crucial to think about this beforehand so that you create videos appropriate for each distribution channel.
If you are not sure how to reach the right traffic, check out this article to learn more.
Creating Your Videos
A good marketing strategy will save you time and money in the long run. You now have concise goals, key messages, and initial video ideas in mind. It's time to start planning to create the videos themselves. Start by aligning your video creation with your overall video marketing plan.
Hiring an agency or production company will alleviate a lot of the stress. They will handle all of the planning, you just need to give the guidance. It's worth taking some time to create an editorial schedule specifically for your video content. As you run through the schedule, you’ll find some ways that you need to tweak it or things you missed earlier.
As video marketing becomes more important you want to be sure to become an expert on this topic. Do you still have some questions after reading this?
Check out this article to learn what so many entrepreneurs get wrong about video marketing.