You must make your customers the HERO in your business! Your customer is the Luke Skywalker. You are the Obi-wan.

The relationship between Obi-wan and Luke was one of trust and support. They needed each other to succeed in their ultimate mission: to defeat Darth Vader and the evil Galactic Empire.

Is that how you see your relationship with your customer? Because if not, then you're missing out on a HUGE opportunity to truly connect with them, and to be seen as a trusted partner who offers value rather than just another pushy salesperson.

First, take a look at what you're selling. Are you selling "products" or "solutions"? If it's products, then you're on the wrong path. You need to start thinking about how your product solves problems for your customer—because that's where their focus is going to be when they're looking for what you're offering. They have a problem, and they have identified your product as a potential solution. So why not just tell them that it's the solution? Why not step into their shoes and feel what they feel?

Why not be like Obi-wan and help Luke succeed in his mission by giving him tools he can use right now?

Share your mission and message with the world using video — get started with Video Supply today!

welcome to contents fly welcome to the show so today we're gonna talk about the hero's journey and how it relates to.

I've been thinking a lot about this lately for new business owners for seasoned business owners and anyone and everyone in between understanding storytelling and how the hero's journey relates to your customer journey is super important but where I feel like a problem exists in this world is that the storytelling element the messaging element loses sight on the customer journey and the focus on your audience with your content with your messaging with your product or service because far too often it's about us we become the face of our brand versus our audience becoming the face of our brand so think of your favorite movie or your favorite book one for me is Star Wars hands-down so think of the original Star Wars we have Luke Skywalker Skywalker I'm here to rescue you we have obi-wan Kenobi although then Luke is obviously the protagonist he's the hero in this journey of his and who's obi-wan obi-wan is a gate keeper he is the enabler of that journey that the hero goes on and so we need to understand how to make our audience the Luke Skywalker who experienced this journey as a hero so there's the Luke and there's the obi-wan in this scenario and as it relates to our business and those Suvi who know Star Wars need to understand that our audience must be the Luke and we must be the Kenobi's or the Obi Wan's the wise ones we're not the ones that go in the hero's journey it's not like obi-wan was like hey I'm old I know all this stuff and I can take care of this all myself I mean he dies in the first movie of three movies and then he's here there is kind of a kind of a constant guide so to speak but we're not gonna die in our in our experience but we be removed from that process from that experience from our content and have it focused on our audience so we need a supply the lightsabers the tools to help our audience go on their journey so first off you know let's talk about what content supply does for its audience as the hero's journey the customer journey goes so the problem that comes for entrepreneurs for people who come to Content Supply is you find yourself doing a lot of the content creation and marketing yourself and then you find you don't have time for family you don't have time for the higher impact priorities in your business because you're doing all the content creation marking yourself so with your audience being Luke Skywalker with you being Kenobi where does content supply exist in this experience for you we are basically the Qui Gon Jinn the trainer's of the Kenobi's for those who don't know who qui-gon jinn is he trained Obi Kenobi train Anakin Darth Vader he trained Luke Skywalker we are those trainers we enabled you we provide the lightsabers had the tools so that way you can then help your customers go on their hero's journey let me do that through story we do that through complete content workflow that then sits on on line platforms across social media funnels websites so to recap you're not the hero in this journey your customers are and you need to remember that every single time you create a piece of content so to learn more of how we can be the qui-gon jinn to your Kenobi then book a call with us chat with us go to go contest by comm and you can learn more about how we can serve you and become a better Jedi Master until next time thanks for watching and we'll see you on the next episode