Welcome back to Since3000. I'm Danielle Leslie and this is the place to access our past, present and future selves. Today I want to talk to you a little bit about a recent fascination of mine, which is web three NF TS metaverse. To be honest, we're going to talk that much about the metaverse, but we are going to talk about how identity has really been my common thread across I think every every area that I've been interested in, from my course business to now my NFT collection. So let's get into it. I'm so excited to bring you today's episode. But before we do, I need to make sure you've heard about member up. So community driven products are the future. But Facebook groups are a thing of the past. And after 10 plus years in the online education space, I've taken all my learnings and I've built this incredible platform member up. It's a customizable easy to use all in one platform where you can build a premium course community or membership site without the tech headache. Gone are the days of having to duct tape together, your content, your community, your payments, all on different platforms. I want you to do me a favor, do yourself a favor and head over right now to member up.com Ford slash Danielle. And you can get started for free today. I promise you, I can't wait for you to see this platform. It's beautiful. Okay, the design is amazing your community is going to feel at home here and you are going to take pride in your online business. It is the place to start head over to member of.com Ford slash Danielle. Now let's get into the episode. So when I think about where we are now with web three, the term that comes to mind is shape shifting. So if you think about us, as individuals we have everyday the ability to express ourselves through the items we purchase the items we have in front of us this goblet that matches my kimono that says handle it on it. And then the candle This is my birth year that Helen shot into Halloween my chief of staff so thoughtfully placed in front of me because it's all part of the scheme. These all say something about who I am, what I believe in what I stand for what's important to me. And so when we think about web three NF T's I don't want you to get caught up in the verbiage or it's techie or it's confusing. Just know that the reason it's such a quote unquote big deal and why it seems to be spreading like wildfire across your social media feeds maybe in your group chats in masterminds you may be attending, or maybe at the living room table is because it's all linked to our self expression. It's just our new way of expressing ourselves what we believe in what we're investing in, ATM, investing our attention time and money in, and therefore making it represent who we are. So what I want to share with you is how I got into web three and FTS and what it really means. So let's start first with the difference between web to web three, let's start a web one. So Web 1.0. And y'all I'm not a scientist, I'm not a technologist, I'm gonna break it down how I understand it. So web one was email, it was the ability to open up a browser access some information, I told you that we're not getting technical. If you think about web two, we have Instagram, we have Facebook, we have these platforms where there is a central owner, right, so Facebook or meta, as we know it today owns Instagram and Facebook. And we as users are content contributors. So these platforms are powered by our content, user generated content. We don't own the platform, we don't own the content we put up there. As soon as we upload it, it it is owned by meta. And that's what two, you know, web two is where there's still a central owner, and we are content contributors. It's a great platform for us to display ourselves and share messages. But at the end of the day, we don't receive the profits and the money from the content, we share them, then we move to web three. And web three is about this decentralized ownership. So what it means is we can now share our content, our art, and there is a public record where we can go and see that I created this, this person bought it. So about a year ago, I found myself at this amazing house in Miami. There were people there who knew all about web three and if T's and they were really kind, really nice, really open talking to me about my course business. And because I was in this house, they assumed I was also in the web three and empty space. They assumed I was knowledgeable and that I knew everything there was to know about it, and how it related to my course business and in conversation with them. I found myself shutting down feeling intimidated. I actually didn't know the first thing about NF T's or web three I didn't know how it related to my course business. And as they asked me more questions and made more efforts and attempts to connect with me to vie with me to help show me how this could grow my empire, I just found myself shutting down more and more and more. I didn't get it, it wasn't clicking. And I didn't know why. So what I want to reassure you with is there is a common thread across all of this, and I want to explain how I was able to start understanding and to start resonating with web three and NF T's, I want to start with the reason I was able to finally wrap my head around this. And it was because I put myself in proximity with a trailblazer, I guess I call them into my life, I attract them. But these are futurists, these are people living 1000 years ahead of us 10 years ahead of us, and they're able to come back and share what they're seeing. So I found myself in proximity with these people. And I had a really good friend who was deep in the space was sending me all these projects, sending me all these articles to get me up to speed was oozing with passion, about the space. And it took me like eight months for it to click. When you get into the space, you'll see one of the biggest marketplaces is open sea. So open sea, let's just say it's like the MySpace if you a throwback person like me. So on open sea, there was a NFT collection called loot. And he sent me the loot project, he had been sending me all these other projects, and I was like, okay, okay, okay. And I had, and we'll get into all this a little bit later. But I had set up my wallet, I had loaded up my Coinbase account with eath, you know, had the eath in my wallet, so that on open, see, I could buy collections. And he kept sending me collections, and I would buy into them early. And so this one collection kind of pushed me over the edge where I was like, hold on. Like, I'm open to receiving all of this. But let me let me just say what's coming up for me right now. I'm like, it seems like you're letting the loot distract you from your legacy. What I was seeing from my friend was him like investing in all these different projects, and spending hours a day researching getting articles, and dah, dah, dah. And I was like, but what about your company that you have full ownership of? That's the legacy. This is just Luke, this is just low money. Now there was a lesson in that for me. I will say that one thing that is really powerful about my mindset. And what's helped me up to this point, is my really strong belief in ownership and in full ownership. Right, I came from Silicon Valley, it came from working with an amazing team. Over a decade ago, we raised money from investors, we did an accelerator program. And what I saw there, though, is what happens when you dilute your ownership. Since then, I've been really bent on full ownership 100% ownership in your company. So what I saw in front of me was this person who was investing in all these different companies where they own like this little piece of it. And I said, not don't let the loop distract you from your legacy. Now, what I realized about a month later, was there's a thing around 100% ownership and then there's fractional ownership. And the wealthy know this, they know that yes, you can have 100% ownership, you can have companies that you have full ownership of you're fully integrated. And there are other investments you can make that are fractional ownership. And it means you don't have to be involved in the day to day operations of these companies. You put your money in and that's your contribution, your time, which is super valuable goes over here to the company companies, you have full ownership up, shout out to my friend I learned a very valuable lesson in fractional ownership and how this new web three NFT economy can help support that. So what happened is, it took me about eight months. And I finally he sends me the world of Women Project. World of women is one of the this was the first big project that was centering women. It was by a woman and her partner. It was the first project where he sent it to me and I was shopping I felt like I was on revolves website Akira any of these like shopping sites where I'm looking for this like I felt like that like I was in a retail shopping experience. I was in the mall. I was like oh my god, look at this one. Look at this one. I was like yo, there's something special about this. So that's when it really clicked for me because it was art and I found myself looking for a world of women. And if T that was representative of me, so someone who had hair like mine skin like mine jewelry like mine wardrobe like mine vibe like mine, and I realized the power of that space. And the power of it is just like it's it's art And when I bought my first world of women, I realized, okay, this is a representation of who I am and who I want to be in the world. So I think what helped me start wrapping my head around the web through space was asking myself, what identity? What role do I want to play. And what I've seen myself do is now play three roles. So the first was as a collector, the second was as an investor, and the third was a creator. So I want to walk you through what my journey has looked like. And that way you can decide for yourself what role and identity Do you want to create an embody. So I started as a collector, I collected my world of women piece I collected women tribe, I collected a few other things. And you can check out my collection. If you go to my wallet. I started there, because it's me, essentially going to the art gallery, and looking at what pieces of art inspire me what resonates with me, and buying it. And now you can see it in my collection. That's how I got into the web three in an empty space. Now, the biggest collection piece was a board eight. If you haven't heard anything about board apes, I would say their claim to fame is they have so many celebrities that have purchased them, but they are a 10,000 piece generative collection of apes, essentially, they looked at what is the identity we want to create? And their identity was existential boredom. And they said, what represents that? Well, it's an eight because we came from apes, we evolved from them. So it's this collection of apes, and they have designed different robes and clothes and black T shirts and all the things hats, man created this 10,000 piece collection of board apes. And you've had people like Justin Bieber, collect them. In fact, I feel like he like posted his the same day I posted mine, which is pretty dope. But he found one that resonated with him that looked like him in one of his hit songs, for apes have just raised a ton of money they've got so yeah, so many people who own them, I made the decision to purchase a board ape, because I knew I wanted to make an investment in crypto. So I had and we moving around we friends, but I have like 400,000 that I wanted to invest in crypto, because when we think about the best use for our money, the best return we can get, I could go stock market, I could go real estate, I could reinvest in my business. There's so many things I could invest in. At the time, I wanted a passive vehicle. And I wanted something that was fairly aggressive because I'm not in retirement mode. So I want something that can 5x in a year. For me, I don't know a ton about real estate and I'm not an active person real estate. So the most I could probably get maybe 10 10% 20% return in the year if that if I reinvested in my business, that'd be an active investment, I wouldn't need to, you know, work at it to grow that stock market. If yet if I put it in there without the research again, I'd maybe get like a 20% return this year, more aggressive, but I'd have to learn but probably maybe 10% return. So crypto was the vehicle where it was passive. And from what I knew, from being in proximity with people who are in the know, I could get a 5x return without doing anything if I just invested in the top five to 20 coins. If you are a creative entrepreneur, and your business is unique. Why are you working with a generic accountant? One of the best decisions I made was who I would partner with on my taxes and my accounting. 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Now the reason I know this is because of Patti Johnston. Patti Johnston is incredible. She's of course from scratch member, but even more importantly, she's built multiple multimillion dollar businesses once she learned how to overcome procrastination, so she's created a program where she shares her system on how to overcome procrastination. It's based on emotional intelligence, neuroscience and accountability. She's going to show you step by step how to overcome negative feelings. So you can start taking action and start seeing a difference from day one. So text this number right now to schedule an appointment with Patty and her team to see if this is right for you, and what steps for you to take to overcome your procrastination 813-789-1097. And again, the number to text right now is 813-789-1097. Let's all overcome procrastination together. Now let's get back to the episode. I decided Alright, I'm gonna put 400k into crypto. It was someone another friend who was like, you know, you could put it into crypto, you could put it into Aetherium. Right? Aetherium is the second largest fastest growing right we've gotten Bitcoin and then we have Aetherium. And Aetherium. I think in the previous year had like 4x, four to 5x or something. So he's like you can you can put it all in eath. And it could 4x or 5x. And you could also consider putting it into a board eight because it was right before Super Bowl. And they were rumored to be performing. So like Snoop Dogg owned abort ape, and he was going to like have his board eight perform, potentially. And there were other people who are going to have their board apes perform. So there's all this talk around it, and the price of board a for going up up up, up, up. So I thought okay, well, this could be a multiplier. If I know that if I put this money in Bitcoin II Solana all the the top 20. If I put it here, cool, it'll probably 3x to 4x this year. If I know that a board eight if I invest now, in the board, eight is going to Forex by the end of the year, and the board ape is on Aetherium, then potentially that's a multiplier, the 4x return I could get with all the crypto investments plus the 4x return of my board ape that might mean multiple returns. If I put a portion of the money, I want to invest in the board eight. So that's what I decided to do. So I took a portion of that I bought my board a is cool, because you can see you know what the floor is. So if you log into like open sea, and you search for board, apes board, eight Yacht Club, and if you click for price, you can see what they're valued at today. And then you can sort it by attributes and by features. So my most prominent feature on my board he is he has a pip coat, he got to like a pink and orange pink coat and I have a real life coat to match it. So if you search by the pink coat, like Snoop has one that only has a pink coat. If you search by Pemko, you can see that if you have a board eight with a pink coat, it's a little more rare than some of the others. And so the floor price, the lowest price you can buy a board ape is just higher than the actual floor price of let's say an ape with the black crewneck or with a sailor hat. So knowing that I can now see okay, my pimp coat board ape is valued at x today. And I know that Super Bowl is coming, so it's probably going to go up a little bit more. And then by the end of the year, board ape Yacht Club, they're releasing land. They're gonna have land in the metaverse, so that's going to probably increase the price of it. They're going to drop a coin. So they dropped an eight coin, which we'll get into in a second, the benefits of that, so it's probably going to go up again. So now I have my investment that was just going to be you know, across these 20 Different crypto coins. Now I have them in an eight that is rising in value. Then there's the intangible benefits you get, which is social capital, right? So there's different types of capital. There's intellectual capital, there's the money, capital, and their social capital, and there's a lot of social capital that was around being a board ape owner. It was like the new Lambo, and I frankly never wanted a Lambo. So this is like the web three Lambo. And when you have a board, eight, you are in the club with a Justin Bieber and a snoop. And so that meant something to me, because I knew at that time, if I get into a space, I'm not just going to be a spectator, like I'm going to be a creator, I'm going to be an owner. So I knew that I was going to create a collection of my own. And I knew that it benefited me to be in rooms, maybe virtual and real life with other board ape owners who also had liquid cash who had the foresight, who were futurists maybe got into crypto early who are creatives I knew that this allowed me to be in the room with them right the virtual room is the discord. So we have a discord chat. And all the board ape owners are in the discord chat. So you have the ability to message see what other people are working with. Then we're in real life rooms. So I recently went to my first like aboard ape event in New York. And there were about almost 100 other board ape owners that live in New York and I got to like talk to them about their projects and what they're working working on. So you buy into this new tribe, this new group of futurists that I wouldn't have met otherwise. So that was the social capital, where it's hard to put $1 value on that. When I think we stop at Oh, my God, this is a huge investment is a lot of money. And it's like, yeah, cool, there is a money cost. And then there's the other kind of capital, which is social capital that comes with it. So these are the people I can go to when I launched my collection, share with them about it, have them become collectors of my own collection. So let me talk about how you know that one investment into the board eight has now led to more things, and has helped me grow my portfolio as an investor. So I became a collector of board, ape and ft. Everyone who had aboard eight then was granted access to an eight coin. So what you'll see sometimes is people will launch a collection. In the case of the board, apes had 10,000 pieces in this collection, and 1000s of owners because some people own multiple board apes, they might have five to like 20 in their portfolio or more. So we've got 1000s of owners, and a lot of times, the next step is to launch a coin. So it's like their own currency, every collector aboard eight got an eight coin. And it they gave us, for me, I received 10,008 points, which was equivalent to $100,000 when they launched it. So it's similar to stocks, right, so you have a strike price you have, then you have prices per share. So same thing with eight coin, because of the amount of shares, I owned 10,008 coins, at the time of launch, it was valued that was equivalent to about $100,000. So if I was to sell my eight coin, upon launch, when it was valued at I guess it's $10 per per coin, then I could have liquidated $100,000. So I'm opening up my eight coin today. So I have an app I use called Rainbow. With rainbow, you can see how much you have in your coins and everything. So it looks like today, it's $223,000. So a coin has gone up over the app to x. So if I was to sell me a point today, I could have $223,000. So remember, that is on the back of me making my initial investment in the board eight. Now the final thing that happened here, that's super dope. And I feel super blessed for this. And it was really because of the amazing people in my life, who I have been in proximity to who have been very generous and shared resources, share opportunities with me. Because of that I was invited to invest in yoga labs. And so yoga Labs is the company that owns board apes, they created it, they have the team, the products, the the land that's coming, they own all of it. And so I got to be a part of the one of the first rounds to invest in Hugo labs. So not only do I own aboard ape as a collector, not only am I now an investor with a coin. Now I'm also an investor in Hugo Labs, which is the overarching company that created all of it. It's wild. Because again, it's like a, you know, point 000 1% of people that have the opportunity to like have all those things. But really, it started by me just calling those people into my life and being in proximity with other Trailblazers futurists, by me doing my thing, because by me doing my thing, they were attracted to what I was doing, they said we speak the same language, that's dope. Let me bring you in, let me bring you in. And then them having the patience to keep bringing me in me realizing the difference between the fractional ownership and full 100% ownership, accepting that at this point, I can make these passive investments and then being ready to leap into these opportunities. So that's been my journey going from collector to investor and the final stage was becoming a creator myself. So I was inspired when I saw the women's world of women collection because again, that was the first collection I saw of its size that was centering women and I saw women of color. And then one of the founders is a woman. Now the thing I didn't get to see is a collection that was for and by black women. I have yet to see a collection that is 3d avatars that really looks like us. I have yet to see a collection that bridges fashion from digital to physical, so phygital fashion that takes the Digital fashion piece and trance lates it into a physical fashion piece. And that's one of my interests is how can I represent myself on the outside as I am on the inside. And that's what fueled my interest in fashion. With all of that I decided I'm going to become a creator, I'm going to create my own collection. And so that's how since 3000, was born, and we're creating the sense 3000 collection, so that we have a 3000 piece, Genesis collection, and we're going to have a collection that represents the past, present, and future us. So three 3000 piece collections, and the artists, the 3d artists are going to be women of color, the avatars, the subjects of the pieces are going to be us because I mean, we are art, let's be real, but it's going to be us. So when you see it, you identify with it. And I finally see something where I see myself, in creating this collection, I have the ability to say who is written into the smart contract. So one of the benefits of web three is transparency, full transparency, so you can actually go onto ether scan, and you can see my smart contract for my collection. And you can see that there is a sense 3000 Team wallet that gets paid out, you can see there's a sense 3000 artist wallet that pays out. And that means any of our artists that are creating our pieces get paid out for life, someone bought a board a when it was like one eath. So let's say it was like $1,000, back when eath was 1000 for one eath right, and then it got resold, resold, resold, if they put the artists into the wallet, the artists would be paid out on every resale. So most NFT collections, as far as I know, don't necessarily do that. We want to do that with some 3000 we want to rate the artists into the smart contract. So every time a piece is resold, as we grow our brand equity, as we you know, turn it into a Netflix scripted fictitious series that is like since 3000 theories and it tells the stories of us from the past president future what does that look like? As that happens and as the collection grows in value, the artists are going to get paid out for life. So you can see that in there. You can see the since 3000 foundation piece. So the nonprofits, the schools, the organizations that are promoting education, promoting the arts, that they're getting paid out, you can see all of that in the smart contract. And that's a big part of my purpose. Like I love web three because it's holding me accountable. It's holding all of us accountable, but honestly and truly like it's getting to hold me accountable, like getting for me to say like oh shit, I have to like or I get to think through this from the beginning. Like who do I want to benefit. Not only are the collectors going to benefit because y'all are going to be a part of this amazing community. We're going to do in person events for the since 3000 Genesis collectors, I know that we're all like minded, we might be new to crypto, we might be a little nervous, but I'm gonna welcome you and I'm gonna show you the value of this and show you that when you invest. When you buy one of our NFT pieces. You are also supporting artists who are probably black women and probably women of color, or black men. So the first three pieces and Ascend's 3000 collection we released as a preview to our full collection were designed by Isaac odogwu, who is an amazing Digital Designer. I bought one of his pieces. So I became a collector of one of his NF T's which is beautifully designed and I was like no black man out here doing it like this is so my vibe and this is what I see for since 3000. So I was able to bring him on to our first three pieces, which was a collaboration for an amazing campaign the gowns for good campaign. And we were able to take Julianne Moore, who is a phenomenal actress she's been in the industry have been one of the leading people in the industry for a long time. And we took her one of one out couture gowns and we took three of them that she had one of them different red carpets and we reimagine them for since 3000. So I was able to partner with Isaac and he created these amazing designs. So we had these first three pieces of The Sims 3000 collection and then we auction them off with mogul min mogul is NFT marketplace similar to open see but mogul focuses on entertainment and celebrity type NF Ts. So we auctioned it on mogul the minimum bid was $20,000. And we were able to sell all three one of our collectors is French Montana so as a French Montana which is like super dope I was like oh my god houses happening. So he owns now one of our entities which is so dope because not only does it give visibility for since 3000 Our mission but also for an artist you know Isaac's Super Talent it. So that's what we see for sm 3000 being this platform, putting artists on stages, the largest stage possible that we can create for them, connecting them with people like you who are wondering, you know, is there something out there for me to resonate with? You know, NF T's are the new like status symbol, how can I show what I believe in what I connect with? The beautiful thing about web three is the transparency like I can look up your wallet, you can look up my wallet, you can have multiple wallets. So at some point, I will probably put my valuable pieces in a different wallet that you can't see just saying, but you can look up a wallet for now, if people make it public on Twitter, but you can look up anyone's wallet and you can see what they're buying what they're investing in and truly see who they're supporting. And that speaks volumes to who that individual is, what are the charitable causes that they are supporting? If charitable cause has created an FFT has given you the opportunity to support them. As an example, Nicole Buffett is the granddaughter of Warren Buffett. And she is making waves as an NFT artist, and I'm a collector of her Metamorpho collection, right there was a piece called integrating. And my word for this year was integration, integrating the lessons of last year this year taking that time to integrate, and I saw a piece in her Metamorpho collection called integrating and I was like yo I gotta buy this. So now I am a collector of Nicole buffets pieces. If you go to my wallet, you can see something about me my character what I believe in by seeing I bought this piece, the fact that it's called integrating the fact that it's from you know, Nicole Buffett, Warren Buffett's you know, air right, like someone who's, who's in his he is in her ancestry. And she is the new face of what wealth looks like. Because she's really into well being and that that overlapping intersection of well being and wealth, she's really redefining what wealth looks like, which is amazing. So for me to be a collector and a supporter of her says a lot about who I am. So as a collector of since 3000, someone will be able to see that as a since 3000 Genesis holder, like, we know what you believe, and we know what you're down for when able to support. So another really cool thing is when you purchase a board ape and a lot of entity collections have this as a part of it. But you are really not only a collector, but you become an owner. So I own the IP of my board eight. So the intellectual property that is my board eight, I can license that out to other people. So I've actually been able to do that. But again, because of the people I'm in proximity with going to things like entity NYC and these conferences. I was able to meet people who are in these spaces. They saw my board eight they had an existing relationship with a fashion brand. This fashion brand was bringing their brand online. So their online brand is IOC. And they wanted to sell digital fashion pieces in the for the metaverse. So decentraland is one of the biggest players in the metaverse. It's where you can go and you can have digital avatars and you can buy digital clothing for them. So this brand has a line of clothing IOC that is sold for your use inside the metaverse inside decentraland. So you can actually see my board a on a garment that they have designed. And every sale of that garment, I get paid a royalty, my eight get paid gets paid a royalty. And so that's another really dope thing about web three, like you really have full through and through ownership once you buy that, that piece of art. So we covered a lot in this episode, I hope that you were with me. If there's anything that was overwhelming random out of your current understanding, don't worry, that was me like four months ago. It's a fast moving space. I want you to know that. Just like with everything in life, I don't want you to feel a sense of you're missing out. I don't want you to feel like you have to get involved in everything. What I hope is there was something in this episode that resonated with you, whether it was recognizing that identity runs across everything we do. And web three is just our new opportunity to express ourselves. Personally, I want to help us leverage web three as a way to help us come closer to ourselves. And that's why the Sims 3000 collection is a representation of me of myself expression of the values that we are all made of the same matter. I want to help us get back to our pure essence. I think with web three with IG, we were posturing we were putting up perfect representations of ourselves, which may have taken us you know a little further away from like who we truly are. And so I see this this next evolution of even I G prioritizing more organic content that's like us just chillin. So that's bringing us back to our essence and how we show up with About the Polish without the filters. And now web three, if we use it correctly, we have the opportunity to, I am making it a priority for us to really use it as a way for us to remind ourselves, we are all made of the same matter. Let's create a collection that really represents who we are as we are. And I hope that there was something in this episode that resonated with you, and you see how you could get involved, potentially starting as a collector, and then becoming an investor, and then maybe becoming a creator of your own. And if you don't, at least, you will be a collector and investor who empowers other creators. So thank you so much for joining me in this episode. I hope it alleviated a lot of the smoke and mirrors and everything around with three NF T's this space is for you, just like this space is for you. Just like every room is for you. Web three is really another opportunity for you to express yourself as you are as a culture as a cultural advantage as you. And I hope you take the opportunity to share this with someone who has also had question marks around the space. And maybe you can have a fruitful discussion. And maybe I will see you as a part of the sense 3000 collectors. Listen, sometimes life be life in and we do not know what's coming down that road next. Well, that's what happened to me in 2016 when I was unexpectedly laid off from my job. And I was six figures in student loan debt, I had no savings. And I didn't know what was going to happen next. Now luckily, I had this little voice inside of me at that time that I couldn't ignore. And it was telling me to take the leap. It was saying use this as your opportunity to build your business. Use this as your opportunity to create your dream life. And so I believe that life happens for us, not to us. And that nudge in my spirit, I should listen to it. Luckily I did fast forward to today I have a business that's made over $20 million. And I've helped over 10,000 people create their online businesses and their dream lives. So do you want to learn how to turn your story into an online product and launch in 30 days, head on over to course from scratch.com forward slash since 3000. I want you to join us on this journey so you can listen to that little voice inside of you too. So go now Do yourself a favor of course from scratch.com forward slash since 3000.