Volterra Dental, a modern and patient-focused dental practice, partnered with ViziSites to elevate their online presence and communicate their unique approach to dental care. As part of this initiative, Video Supply was brought in to produce a high-impact brand video and photography suite that would visually tell Volterra’s story and help attract new patients.

Together, the collaboration delivered a premium content package that showcased the warmth, professionalism, and expertise of Volterra Dental—setting them apart in a competitive healthcare landscape.

Project Goals

  • Capture the authentic personality and values of Volterra Dental
  • Build trust with new patients through video storytelling
  • Create professional photo and video assets for use across their new website and marketing materials
  • Support ViziSites’ custom website design with on-brand, scroll-stopping content

Services Provided by Video Supply

  • Brand messaging consultation and video script development
  • Full-day on-location video production and photography
  • Professional interviews with the dental team and patients
  • Cinematic b-roll footage of the clinic, staff, and patient experience
  • Editing and delivery of a 2-minute brand video
  • Exported video cutdowns for social media and paid ads
  • Full library of high-resolution images, including team headshots, clinic photos, and lifestyle shots

Production Approach

The Video Supply team collaborated closely with both Volterra Dental and ViziSites to plan a seamless content day. The goal was to capture the real people behind the brand—without disrupting the clinic’s operations.

We focused on three storytelling layers:

  1. The Practice: Beautiful visuals of the space to showcase cleanliness, comfort, and technology
  2. The Team: Professional headshots and candid moments highlighting the friendly, expert staff
  3. The Experience: Testimonials and walk-throughs that build emotional connection and patient trust

Photography and video were captured in tandem to maximize efficiency and ensure cohesive visual branding.

Results

  • New brand video featured on Volterra Dental’s homepage, increasing time-on-page and click-throughs
  • Complete content library used in social media, ads, and email campaigns
  • Stronger patient engagement, with many new visitors referencing the video before booking
  • Professional visuals aligned with the new ViziSites-designed website, enhancing credibility and appeal

What the Client Said

“The video and photos brought our story to life in a way we couldn’t have done ourselves. Patients often say they feel like they already know us before they walk through the door. That’s the kind of impact we were looking for.”
– Volterra Dental Team

Conclusion

This project reflects the power of aligned branding, storytelling, and visual content. With the right strategy and execution, Volterra Dental now has the tools to confidently market their services and build lasting trust with patients.

Video Supply is proud to support ViziSites in delivering premium creative solutions to forward-thinking dental practices like Volterra Dental.

Need a brand video and photography package for your dental or healthcare business? Visit videosupply.com to learn more and get started.

View Transcript

All I can say is WOW! Amazing work on the Opticare vid, I’m blown away!

ViziSites
ViziSites

"We have worked with VS on multiple projects and have been very impressed with their process! They are very thorough in pre-production communications and calls to ensure the shoot day goes off without a hitch, and post-production processing happens in a timely manner. They've been very responsive & accurate with edits when we've needed them, although their editing team has great attention to detail as well, so our edits have not been many. Definitely recommend!"

ViziSites
Vice President of Operations, ViziSites
Volterra Dental Brand Video
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