Project Overview

David Perell, a renowned online educator, transformed his consulting business into a thriving global community through the power of Teachable. With his course, "Rite of Passage," Perell transitioned from repetitive client services to a scalable online education platform, significantly enhancing his ability to reach and impact a wider audience. This case study explores how Teachable's video production and editing services facilitated this transition, enabling Perell to focus on content creation and student success.


David Perell's primary objectives for using Teachable were:

  • To productize his consulting services into an online course.
  • To eliminate the need for complex coding and backend management.
  • To maximize his time on course content and student engagement.
  • To build a global community of learners and expand his reach.


Before adopting Teachable, Perell faced several challenges:

  • Limited income potential from traditional consulting.
  • Repetitive work with each client, reducing overall efficiency.
  • Frustration with client service and the desire to impact more people.
  • Lack of technical skills to build and manage an online course platform.


Platform Selection

David Perell chose Teachable for its user-friendly interface and comprehensive features that required no coding knowledge. This allowed him to focus entirely on developing his course content and engaging with his students.

Course Development

With Teachable, Perell was able to transform his consulting insights into structured, video-based course material. He created "Rite of Passage" to deliver consistent, high-quality education to a large number of students simultaneously.

Revenue Sharing and Collaboration

Teachable’s platform facilitated easy revenue sharing, allowing Perell to partner with his best friend. This collaboration enabled him to leverage his audience and funnel them into other valuable courses, thus expanding his impact and revenue streams.

Global Community Building

By utilizing Teachable’s extensive reach, Perell attracted students from 28 different countries, creating a diverse and vibrant learning community. This global network of learners connected through shared ideas, ambitions, and goals, enriching the course experience.


The adoption of Teachable led to remarkable outcomes for David Perell:

  • Increased Revenue: The online course generated thousands of dollars in revenue, far surpassing the earnings from traditional consulting.
  • Expanded Reach: Perell’s course attracted students from 28 countries, highlighting the vast scale and potential of online education.
  • Enhanced Efficiency: The platform allowed Perell to deliver his content to hundreds of students at a time, significantly improving his efficiency and impact.
  • Improved Focus: With Teachable handling the backend logistics, Perell could dedicate his time to course development and student success, enhancing the overall quality of education.

David Perell's journey with Teachable exemplifies how online educators can leverage powerful platforms to revolutionize their teaching methods and expand their reach. By transitioning from traditional consulting to an online course, Perell not only increased his income but also built a global community of learners. Teachable’s user-friendly interface and comprehensive features enabled him to focus on what he does best—creating valuable content and helping his students succeed.

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“The summit broke records with almost 70k registered, and attendees couldn't stop raving about the value throughout the sessions with over 152,383 leads.”

Software Company

"We won a Telly Award! I'm seriously beyond grateful as their work truly represented the passion Teachable and I have for the creators that are saying yes to their passions, big ideas and sharing it with the world."

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Setting Up Your Payments with David Perell
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