Meet Michele. This is his story.

Princess Cruises, a renowned name in the cruise industry, wanted to highlight personal stories from their crew members to give a face to the services and experiences they offer. Michele, a long-standing employee with over 20 years of service, provided a compelling narrative of her journey from a school trip in Barcelona to a fulfilling career with Princess Cruises. The goal was to produce a video that would not only share Michele's story but also illustrate the human element behind the company's operations and customer service.

Challenges

• Personal Connection: The video needed to capture Michele’s personal and professional journey in a way that would resonate with viewers emotionally.
• Professional Quality: The production had to meet high standards to reflect Princess Cruises' brand image.
• Narrative Clarity: Michele’s story had to be conveyed clearly and succinctly, ensuring that her experiences and the impact of her role were effectively communicated.

Solution

Princess Cruises enlisted the expertise of a professional video production and editing service to bring Michele's story to life. The process included several key steps:

1. Pre-production Planning:
   • Concept Development: Working closely with Princess Cruises, the production team developed a storyboard that outlined Michele’s journey from her early travel experiences to her long-standing career with the cruise line.
   • Scriptwriting: Creating a script that highlighted key moments in Michele’s story, ensuring it was both engaging and informative.
2. Filming:
   • Interview Setup: Filming Michele in various locations aboard the cruise ship, including the excursion center where she works, to provide authentic and relatable visuals.
   • B-Roll Footage: Capturing additional footage of the ship, passenger interactions, and local excursions to complement Michele’s narrative and provide context.
3. Editing:
   • Narrative Flow: Editing the footage to create a cohesive and compelling story, seamlessly integrating Michele’s interview with relevant B-roll footage.
   • Graphics and Subtitles: Adding text overlays and subtitles to highlight key points and ensure accessibility for all viewers.
   • Sound Design: Incorporating background music and sound effects to enhance the emotional impact of the video.

The professionally produced video featuring Michele’s story successfully met its objectives:

1. Engaging Storytelling:
   • Michele’s journey was presented in a compelling and relatable way, effectively showcasing her personal growth and professional contributions.
2. Emotional Connection:
   • The video resonated with viewers, highlighting the human element of Princess Cruises and fostering a deeper emotional connection with the audience.
3. High Production Quality:
   • The video’s professional quality reinforced Princess Cruises’ brand image and commitment to excellence.
4. Increased Engagement:
   • The video received positive feedback from both internal and external audiences, leading to increased engagement on Princess Cruises’ digital platforms.

The video production and editing services provided for Princess Cruises' “Stories - Michele” project exemplified the power of storytelling in corporate communication. By capturing and sharing Michele’s unique journey, the video not only highlighted the dedication and passion of Princess Cruises’ employees but also enhanced the brand’s connection with its audience. This case study underscores the importance of professional video production in delivering impactful narratives that resonate with viewers and reinforce brand values.

People Stories Video Production Service

Princess Cruises hired Video Supply to produce a series of people stories highlighting crew members, officers, and employees from around the world.

We believe that people are a company's most valuable asset, and we're passionate about showcasing individuals who make a brand great.

That's why we created People Stories, a storytelling-focused solution for companies of all sizes to build relationships with customers and employees—and arm your business with the tools to tell your story in a powerful way.

People Stories use interviews, talking heads and other footage captured by our team and stock content from around the world. These stories can be powerful tools for internal and external communications, company news stories, recruitment stories and other documentary style content to expand your brand's reach and influence.