Dr. Will Bulsiewicz, a New York Times best-selling author and board-certified gastroenterologist, faced a common challenge: addressing cost objections for his new online course. Our video production and editing services helped him craft a compelling ad that effectively communicated the value of his course and addressed potential cost concerns. This case study highlights the process and success of this strategic video campaign.

Background

Dr. Bulsiewicz, author of "Fiber Fueled," developed the Plant Fed Gut Online Course, a seven-week program designed to reverse dysbiosis and optimize gut health. Despite the course's comprehensive content, including video lessons, workbooks, live Q&A sessions, and an online community, potential students often hesitated due to the course's cost.

Project Objectives

The primary objectives of the video production and editing project for Dr. Bulsiewicz were to:

  1. Address Cost Objections: Clearly articulate the value of the course and address potential concerns about its cost.
  2. Showcase Course Benefits: Highlight the comprehensive nature of the course and the benefits of improved gut health.
  3. Increase Enrollments: Encourage potential students to see the long-term value and benefits, leading to higher enrollment rates.

Production Process

  1. Pre-Production Planning: The team worked closely with Dr. Bulsiewicz to understand his goals and key messages. Detailed planning ensured the video would be concise, clear, and compelling.
  2. Filming: The filming session focused on Dr. Bulsiewicz delivering his message with authenticity and confidence. The setup was professional yet approachable to create a connection with the audience.
  3. Editing and Post-Production: The editing team crafted a cohesive narrative, emphasizing the value of the course and addressing cost objections directly. Visual aids, including graphics and text overlays, were used to highlight key points and benefits.

Impact

The video production and editing services provided for Dr. Bulsiewicz's cost objection ad resulted in a highly effective and engaging video. Key outcomes included:

  • Increased Enrollment: The video successfully addressed cost concerns, leading to a noticeable increase in course enrollments.
  • Positive Feedback: Viewers appreciated the transparency and detailed explanation of the course's value, resulting in positive feedback and increased trust.
  • Enhanced Credibility: The professionally produced video reinforced Dr. Bulsiewicz’s credibility as a trusted expert in gut health.

Through careful planning, authentic storytelling, and high-quality production, Dr. Will Bulsiewicz's message about the value of his Plant Fed Gut Online Course was effectively communicated. This case study demonstrates the power of well-crafted video content in overcoming objections and driving engagement and enrollment.

If you're looking to address common objections and communicate the true value of your offerings, contact us today to create compelling video content that resonates with your audience.

View Transcript

“I just watched the yoga video. It came out SO GOOD! I'm extremely happy with it and feel like it alone makes this summit.”

Dr. Will Bulsiewicz
The Plant Fed Gut

$314,150+ Sales — “I’ve made so much money since I launched my first online course with your team. I can’t thank you enough. This side hustle has now become my main path for influence now that I left my practice to reach more people worldwide.”

Dr. Will Bulsiewicz
The Plant Fed Gut
Cost Objection Ad with Dr. Will Bulsiewicz
Want to talk about your project, ideas and goals first? Start with a free call. 🚀

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