Overview

Business Bricks, in collaboration with Video Supply, set out to solve a key challenge for growing businesses: how to communicate their brand story clearly and persuasively through video. The result? A repeatable, end-to-end brand video service that helps companies connect with their audience, build trust, and drive measurable results across platforms.

In this case study, we explore how the team helped one business define its message, develop its visual identity, and produce a high-converting brand video—used across websites, sales decks, ad campaigns, and social media.

The Challenge

Too many businesses struggle to explain what they do and why it matters. Their messaging is unclear. Their content feels scattered. And their marketing lacks the emotional connection needed to build trust with customers.

The client—a fast-growing B2B tech company—needed a flagship video that could serve as the centerpiece of their brand communications. It had to be authentic, strategic, and tailored for multiple channels.

The Solution

Business Bricks partnered with Video Supply, an award-winning content production company, to deliver a full-service solution:

1. Messaging Strategy & Scriptwriting
Before the camera rolled, the team led a discovery session to craft a clear message using the Story Supply™ framework. This included identifying the target audience, customer pain points, and brand positioning.

2. Pre-Production & Creative Direction
From scripting to shot lists, every detail was planned. The client approved a creative direction that balanced professionalism with storytelling—resulting in a brand narrative that felt real and resonant.

3. On-Site Filming & Cinematography
A one-day video shoot captured interviews, b-roll, team culture, and product visuals. The production team used high-end cinema gear to ensure a polished, brand-aligned final product.

4. Post-Production & Multi-Format Delivery
Video Supply edited a master brand video (2.5 minutes), along with multiple short-form versions (30 to 60 seconds) optimized for YouTube, LinkedIn, email campaigns, and paid ads.

Results

The brand video quickly became a high-performing asset across the client’s marketing funnel:

  • 47% increase in website video engagement time
  • 30% boost in ad conversion rates using short-form cutdowns
  • Stronger investor presentations using the brand video in pitch decks
  • Internal alignment as the team rallied around a clear brand story

The content also supported new campaigns and product launches, saving the team time and money by creating reusable visual assets from a single production.

Conclusion

This project highlights the power of having a clear message paired with professional video storytelling. Through their partnership, Business Bricks and Video Supply helped the client turn their vision into a compelling brand video that performs across channels and builds lasting credibility.

Whether you’re launching a new business or scaling a proven offer, a brand video isn’t just a nice-to-have—it’s a critical tool for growth.

Work With Us

If you’re ready to tell your story and build trust with your audience, explore our Brand Video Services today.

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Business Bricks Brand Video
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