In partnership with Video Supply, Business Bricks launched a high-performance brand video service designed to help companies clarify their message and scale growth through storytelling. This case study highlights how one client leveraged the service to drive engagement, improve conversions, and unify their marketing strategy across channels.
The Problem
The client, a fast-scaling B2B company, was facing three key challenges:
- An unclear brand message that didn’t resonate with prospects
- A lack of visual content for use across sales, ads, and social platforms
- Inconsistent storytelling that failed to build trust or credibility
They needed a flagship brand video that could serve as a cornerstone for all communications.
The Solution
Business Bricks brought in Video Supply to develop and deliver an end-to-end brand video project, including:
1. Messaging Strategy
Using the Story Supply™ framework, the team helped the client clarify their unique value proposition and narrative arc.
2. Scriptwriting & Creative Direction
A custom script was developed with a focus on simplicity, empathy, and emotional connection—targeting the brand’s ideal audience.
3. Video Production
A professional crew filmed a mix of interviews, product shots, team culture, and customer use cases. The shoot took place in a single day with minimal disruption to the client’s workflow.
4. Post-Production & Multi-Platform Delivery
From one shoot, the team delivered:
- A 2.5-minute brand story video
- Three 30-60 second cutdowns for ads and social
- Optimized formats for website, LinkedIn, YouTube, and email campaigns
The Results
- 47% increase in website video engagement
- 30% boost in ad conversion rates using short-form edits
- Stronger brand consistency across sales and marketing materials
- Increased investor confidence with pitch deck video integration
- Reduced content creation costs by repurposing deliverables
Why It Worked
The success came from aligning story, strategy, and execution:
- Clear Messaging: The brand’s story was refined and scripted with intention
- High-Quality Visuals: The content looked professional, modern, and on-brand
- Multi-Use Efficiency: One video shoot yielded multiple valuable assets
- Strategic Distribution: Videos were published where their audience was already active
Conclusion
For growing businesses, a brand video is more than a creative asset—it’s a strategic growth tool. With the right story and execution, it builds trust, fuels campaigns, and strengthens your position in the market.
Business Bricks and Video Supply continue to offer this powerful service to brands ready to scale with clarity and confidence.
