‍Teri Ijeoma is a renowned entrepreneur, educator, and speaker, celebrated for her groundbreaking work in the financial education sector. As the founder of Trade and Travel, the #1 course on Teachable, Teri has empowered thousands to achieve financial independence through trading and investing. With over $25 million in course sales, her impact is undeniable. Teri was invited to deliver a keynote at the prestigious ASU+GSV Summit, a premier global event focusing on the intersection of technology, education, and social impact.

Project Brief

The ASU+GSV Summit provided Teri with a unique platform to share her story, insights, and thought leadership with a global audience of educators, innovators, and leaders. Our task was to create a documentary-style video that not only captured the essence of her keynote but also showcased her thought leadership and expertise in a way that resonated with this high-caliber audience.

Objectives

• Capture the Keynote: Produce a high-quality video of Teri's keynote speech that effectively conveys her message and energy.
• Highlight Thought Leadership: Emphasize Teri's innovative approach to financial education and her impact on the industry.
• Engage a Global Audience: Create a video that resonates with a diverse, international audience, positioning Teri as a thought leader in the education and technology space.

Pre-Production

The pre-production phase involved in-depth collaboration with Teri and her team to understand her vision, key messages, and the overall tone she wanted to convey. We conducted detailed planning sessions to map out the storyboard, identify key moments in her keynote, and determine how best to weave in her personal story and insights into the documentary narrative.

Key pre-production activities included:

• Storyboarding: Developing a detailed storyboard that aligned with Teri's vision and the Summit's audience expectations.
• Scriptwriting: Crafting a script that blended Teri's keynote highlights with personal anecdotes, industry insights, and thought-provoking questions.
• Logistics Planning: Coordinating the filming schedule, including on-site location scouting at the ASU+GSV Summit, and ensuring all technical aspects were prepared for a seamless shoot.

Production

Our production team was on-site at the ASU+GSV Summit to capture Teri's keynote, focusing on delivering a cinematic experience that highlighted her dynamic presentation style and the energy of the event. The documentary-style approach allowed us to blend live keynote footage with behind-the-scenes moments, interviews, and B-roll that showcased the Summit's atmosphere and Teri's interactions with attendees.

Key production elements included:

• Cinematic Filming: Utilizing multiple cameras to capture the keynote from various angles, ensuring we had diverse footage to work with during the editing phase.
• On-the-Spot Interviews: Conducting short interviews with Teri and key attendees to gather additional content that enriched the documentary's narrative.
• B-Roll Footage: Capturing dynamic B-roll footage of the event, including audience reactions, interactions, and the general ambiance of the Summit.

Post-Production

The post-production phase was critical in transforming the raw footage into a compelling documentary that not only showcased Teri's keynote but also her thought leadership in the broader context of financial education and technology.

Key post-production activities included:

• Editing: Carefully selecting and editing footage to create a cohesive narrative that flowed seamlessly between Teri's keynote, interviews, and B-roll footage.
• Color Grading and Sound Design: Enhancing the visual and auditory experience to ensure the final video was polished, professional, and engaging.
• Graphics and Animation: Incorporating subtle graphics and animations to highlight key points and data, making the video more informative and visually appealing.
• Client Review and Feedback: Working closely with Teri and her team to incorporate their feedback and ensure the final product met their expectations and vision.

Outcome

The final documentary-style video was a resounding success, effectively capturing the essence of Teri Ijeoma's keynote and her thought leadership in the education and financial sectors. The video was well-received by both Teri's team and the broader audience at the ASU+GSV Summit, serving as a powerful tool for Teri to continue expanding her influence and impact in the industry.

This project exemplifies our commitment to producing high-quality, impactful video content that elevates our clients' messages and positions them as leaders in their respective fields. Our collaboration with Teri Ijeoma at the ASU+GSV Summit is a testament to the power of storytelling through documentary-style video production, and we are proud to have played a role in amplifying her voice on such a significant platform.