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How To Write Effective Video Scripts

Discover how to write effective video scripts to build excitement for your products and services.

Here's what we'll cover...
Here at Video Supply, we make it easier than ever to create high-performing video content.

When it comes to creating a video, writing an effective video script is the key to building excitement for your products and services. Keep reading as we share our top video script tips, which can be applied to any project in the future.
chapter one

Find the Aim of Your Video Script

Before you can even start with your video script writing, the first thing to do is start planning for your video content. You need to know why you want to create videos and what results you are striving for. From there, you can decide if this is a one-off project or part of a regular series.

This will have a huge impact on the type of script you write and will ensure continuity within a video series. Knowing in advance the platform you will distribute your video to will also help with your writing. You’ll need a very different length and type of script for Instagram Reels as opposed to YouTube.

Make sure you know the difference between the essential video types which every business should use. Different video scripts have various aims and appeal to different members of the public. You need to find the right length and style of video to match your target audience.

All of these questions need to be answered before you can start putting ideas together to form your video script.
chapter two

Set a Goal for Your Video

Each video we create will be part of a bigger plan to improve your website traffic and sales. We’ll work with you to ensure your goals come to life when writing a video script.

Before you start writing and even thinking about the camera equipment you need, think about the traffic, leads, and sales you are aiming for with this new script.

You can then conduct market research and customer research to ensure you use the right tone and style within your video script writing.

Creative Research

Doing research will help you know what your video messages need to be about and how to better serve your audience.

Use the following research questions to prepare your video strategy.

Market Research — Share market insights on common trends, your competition and what's working now.

Brand Research — Describe what makes your business stand out and unique — including your vision and mission.

Customer Research — Describe your ideal customer's dreams, problems and where they spend their time online.

Product Research — Share all the products and services your business offers.
chapter three

Connect to Your Target Audience

When writing a video script or any other type of online content, you need to know who you are speaking to.

A video that’s designed for teenagers won’t have the same tone of voice as someone looking for a senior living complex. You need to keep in mind who you are addressing and adjust your video script to suit the language they use on a daily basis.

Some videos require a laid-back vibe, whereas others rely on professionalism to build trust. Keep in mind the tone of voice you use elsewhere online and do your best to emanate this within your scripts.

Video Styles

chapter four

Solve a Problem

Anything your business does should strive to solve a problem for your customer.

When you launch a new service or product, it should aim to fill a gap in your customers’ lives. You’ll find that this should be the driving message from your video script.

Make it clear what the problem is your audience has, and then showcase how you will solve this issue by the end of the video. This will help your audience to take action and understand your brand message.

We use Story Supply as our signature brand messaging framework. This allows you to confidently talk about what your company has to offer, and we’ll encourage you to update this before preparing your next video script.

Brand Messaging

Crafting a clear message is essential to business growth.

The more clearly you can talk about what you do and how you can help your customers, the more you will win over your customers.Your unique message is your competitive edge and helps you stand out from the other noise online.

And, it will make video scripting much easier. You’ll be confident in how to create all content online, not only video.

You’ll build a profitable connection with customers and they’ll understand why they need to buy your product or service. Before you prepare video scripts, update your story supply so your messages will resonate from ads to your product communication plan.
chapter five

Think About SEO

Search engine optimization isn’t just reserved for written online content.

When you create a video script, think about SEO-friendly titles and descriptions. You can use tags and thumbnails within your video to attract a wider audience to your online content.

We offer a Video Scripts service that will help you to write your video scripts and make this task much easier than you could ever imagine. Even if it’s your first time writing a video script, you’ll find this service gives you clear outlines to create effective scripts.

Story-Driven Scripts

Consumers today are sick and tired of the same dull video advertisements. You need to do something to stand out online and ensure you convert viewers to paying customers.

That’s why we always recommend taking a story-driven approach to your next video. This will quickly increase views and ensure viewers watch the entirety of your video.

Your story should introduce the customer’s pain point and then go on a quest to introduce your product or service.

The resolution will show the protagonist overcoming their issue with the help of what your brand has to offer. Engagement will go up, and you’ll be blown away by the conversions you experience when your audience feels more connected to your message and brand.
chapter six

Create a Strong Call to Action

The whole point in creating video content is to help convert your customers in some way.

Your video might aim to get them to sign up for your newsletter or purchase your new product. Whatever your aim is, you need to write a clear and strong call to action in order to succeed with this.

Make sure there is a sense of urgency to your call to action, which will provoke emotion and action in your audience. This could be a limited-time offer or a closing date for a promotion, which will inspire them to go straight from your video to your online store to purchase.

Start creating and unlock your full potential of video marketing

As you can see, there’s a lot to consider when it comes to writing an effective video script.

If it’s your first time writing a script, we know this is a huge task to undertake. The good news is that our team is here to help with every aspect of the video creation process.

We offer on-demand video production services for brands around the world, and you can work with us remotely from anywhere. Our aim is to create high-performing videos for your brand, which will boost interest and enthusiasm about your mission and products.

Contact us today for more information and to start working with our team this year to create effective and converting video scripts.

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