Lowrie Roofing is a trusted roofing contractor known for high-quality residential and commercial work. As a family-run business with decades of experience, they wanted to elevate their online presence with a professional brand video that could build trust, communicate credibility, and generate new customer leads.
They partnered with Video Supply to create a powerful brand story on film—one that reflects their values, their craftsmanship, and their commitment to doing the job right.
The Challenge
Despite years of experience and strong word-of-mouth referrals, Lowrie Roofing lacked a clear and consistent way to present their brand online. Their website included past work and basic info, but didn’t convey what made their team different—how they approached service, safety, and long-term value.
They needed a video that could:
- Build instant trust with new website visitors
- Show the real people and process behind the business
- Serve as a marketing asset for proposals, social media, and ads
- Reflect the professionalism and care they bring to every roofing job
The Solution
Video Supply delivered a full-service brand video production package tailored to the unique story of Lowrie Roofing.
Scope of services included:
- Messaging strategy and video planning
- On-site video production at multiple job locations
- Interviews with the owner and crew
- Drone footage of project sites
- High-quality b-roll of team workflow, tools, and safety processes
- Editing and delivery of a 2-minute brand video
- Short-form cutdowns for website, YouTube, and paid social
Production Highlights
The video shoot was designed to blend cinematic visuals with down-to-earth storytelling. Our team focused on capturing:
- The team at work on rooftops and job sites
- The company founder’s story and values
- Drone shots of before-and-after project views
- Behind-the-scenes moments that build relatability and trust
The final product delivered a visual experience that mirrors the reliability and skill Lowrie Roofing is known for.
Results
- New customer leads directly attributed to the video within weeks of launch
- Longer time-on-page on the company homepage where the video is featured
- Increased quote requests through social ads using video cutdowns
- Higher conversion rates from proposals embedded with the video
- Stronger brand consistency across marketing channels
Conclusion
For trades and service-based businesses, trust is everything. Lowrie Roofing’s brand video now works around the clock to make that first impression—and it's helping the team close more deals, faster.
Video Supply helps service companies turn their work into story-driven video content that performs.
Ready to tell your company’s story with video? Visit videosupply.com to learn more.
