Video marketing is a great way to help your business stand out from the crowd.
But how do you know where to distribute your videos so they can reach the most people?
We’ve compiled a list of 20 places where you can publish and share your videos, and get them ranked so that they’ll show up when someone searches for related topics.
So how do you get your video ranked on these sites?
First, make sure it follows best practices for SEO (search engine optimization). This means that it has a title that accurately describes what the video is about and includes relevant keywords to attract viewers who are searching for content related to that topic.
Then be sure to include tags in the description of your video so that it can be found by people looking for similar content on YouTube and other platforms.
Now let’s look at some places where you can publish your videos!
Video Distribution 101
When it comes to video distribution, your website is always the first place you should be looking.
No matter where else online you post your video content, your videos should live on your website. And we’re not just talking about sharing a single “About Us” video—you should create a place, like a company blog or news page, where you regularly share video content.
Not only is it good to have it all accessible in one place, but adding video to your website increases SEO and increases product comprehension as well as sales.
Plus, 83% of marketers say video has increased dwell time on their website (Wyzowl).
2. Your social media
Social media accounts are a great place to put your videos because they help you grab the attention of new viewers, which is one of the most important things you can do when it comes to video marketing.
If you’re just starting out, it might seem like a good idea to throw your video on your website and call it a day. But, if you want people to watch your video all the way through, you need to be sure that they'll find it interesting enough right off the bat—and social media is a great place to show off what makes your brand unique.
While YouTube is technically not a social network per se (it's owned by Google), it's still one of the best places to publish your videos.
That's because YouTube has more than 1 billion users worldwide—and they're watching billions of hours of content every day! YouTube also has some of the highest engagement rates among all digital platforms: according to VideoMarketingFactors.com, "the average YouTube view lasts over 100 seconds."
Plus, if someone watches your video on their mobile device or computer browser, it's likely that they'll be prompted with an option to subscribe via email updates or notifications
You can post videos directly on your blog or embed them from another site like YouTube or Vimeo (see above). Embedding will allow viewers to skip ads or click links within the video itself; however, it won't give you any control over what happens when those viewers click away from your blog or website after watching the first few seconds of the
5. Instagram and Facebook
However, since advertising on these platforms is such an instrumental tactic for reaching new audiences, posting your video on these sites is also crucial in attracting more viewers. Between the two of them, they’re the first and third most popular social media sites in the world.
Facebook has over 2 billion monthly users, so creating a presence on this platform can be incredibly beneficial. It's also one of the easiest ways to create a Facebook video ad that will be seen by people who aren't already fans of your page. The key is to make sure you have a solid foundation of followers before introducing yourself as a business owner or brand.
Instagram has over 800 million monthly users—and that number grows every day! If you're looking for a way to get your brand noticed without having to pay for it (like Facebook), then this platform is perfect for you. Instagram videos tend to be shorter than their Facebook counterparts (at least at first), so they're easier to create and post more frequently—which can really help keep momentum going when it comes time
LinkedIn is the best professional social networking tool out there, and it's been putting a lot of effort into prioritizing video content.
If you want to use LinkedIn as part of your video distribution strategy, publishing videos natively within the platform will get them in front of more eyeballs than posting links to YouTube or other sites.
LinkedIn is now prioritizing video in its newsfeeds—and it’s been found that people are more likely to watch videos on LinkedIn than they are on other platforms like Facebook or Twitter.
The good news is that you don’t have to start a new channel or invest in expensive equipment to get started. All you need is an idea for what you want to share with potential customers, clients and partners, and some basic knowledge about how videos work on different platforms like YouTube, Facebook and Twitter as well as platforms like Instagram and Snapchat.
Vimeo’s brand emphasizes creativity and higher caliber productions, so you’ll want to place your best videos there to engage with other user-creators on the platform who might be more interested in your content’s artistic merits over its promotional aspects.
Because Vimeo’s brand emphasizes creativity and higher caliber productions, you’ll want to place your best videos on Vimeo to engage with other user-creators on the platform who might be more interested in your content’s artistic merits over its promotional aspects.
Vimeo also has a different model for monetization. While it does offer advertising opportunities, it's also known for being more selective about its advertisers—and more focused on producing quality content than producing views. If you're hoping to get more organic traffic from people who are genuinely interested in your channel and its content, then Vimeo could be a great place to start!
8. Your Email List
Email marketing is one of the most effective ways to drive sales from warm leads. These are leads that have already been attracted and engaged, and are in the consideration stage looking for a reason not to say no. By using your video content in your email marketing, you can provide more value to convince your customers to say yes and give you a chance.
Use your video content as a way to educate and inform customers about your product or service. The goal here is not to sell them something—it’s to create an educational experience that will help them understand how your product or service works.
Build an email list with an offer they can’t refuse. When people subscribe, they get access to exclusive content like white papers, ebooks, videos and more—all designed to help them make better decisions about their business.
If you want to build your audience, publishing your videos on Medium is a great way to do it. Medium is a community-driven platform where people can post their original writing and get feedback from other users. It's also a place where readers can share the articles they find most valuable in the form of claps (the Medium equivalent of likes).
To get started, make sure you have an account with Medium. Once you've signed up, add your video to your blog article in Medium. Click on "Add Media" and select the file that contains your video as an attachment. Then click on "Attach."
The next step is to write a short introduction paragraph which will appear at the top of the page when viewers first load it up. Write whatever you like—this intro text isn't permanent—but feel free to make it interesting so people will want to read more!
Pinterest is a great place to post your videos. In fact, it's one of the best places because Pinterest's user base is already primed to love what you're offering.
If you're posting a video on Pinterest as part of a curated content board, you can use this opportunity to nurture your audience. Posts that relate to DIY projects, beauty tips, fashion trends, and travel destinations are popular on Pinterest—so if your brand or product fits into any of those categories, it's a good idea to share your videos there!
You can even ask followers who pin your video to also share it with their own followers in various ways (such as sharing the link in an email newsletter or tagging them in a tweet).
These 10 are the most essential video distribution channels but of course there are many more based on where your community or audience spends their time online or offline.
Consider these additional publishing channels:
- Live Events
Hopefully, this guide has given you a newfound sense of how to distribute your video content online. There are plenty of video sites out there, and plenty of ways you can get your videos to rank on them.
All you have to do is get your videos uploaded, and then let the site's algorithms take care of the rest. The real key here is giving your videos the best chance possible for discovery.
Now it's your time to take action, schedule a call with our video marketing strategists today to get the guidance you need to distribute videos like a pro!