The popularity of videos is growing every day. The recruitment process can be extended, drawn-out, and exhausting. More and more employers are incorporating video into the recruitment process. Video is a powerful medium that can help you screen candidates, tell your story, and share valuable information with applicants.
Below are just a few ideas for using video content to transform your recruiting efforts.
Show what your brand is about
Videos are a great way to establish, develop, and strengthen your brand. You want to find the right person to hire, but employees want to know they’re a good match for the company, too. Videos provide aspects like eagerness and passion that are very useful for a company that is looking to attract top talent. Candidates who watch the video content about your company will get to know you better and be more invested in the recruitment process.
Reach more candidates
Using videos in recruitment is a great way to boost your SEO efforts. The more videos you use across your website, the more likely you are to rank highly on search pages. Google loves videos! You can even link to video content within your job descriptions to attract more candidates to each open role. If you don’t know where to start when creating your videos, take a look at this article.
A more efficient process
Since job postings with videos attract more job applicants, you won’t have to waste your time promoting your open job positions. Having video content at the ready can speed up each touchpoint with candidates and give you an asset that you can reuse over and over again. Use video to standardize the candidate screening process by streamlining it. You will significantly shorten your whole hiring process and improve your time to hire.
Reduce recruitment costs
The recruitment process is the foundation of building your business which can be very costly. By conducting video job interviews you can save your business money. It causes a massive reduction in travel costs. Videos have more views, shares and higher application rates so you won’t have to spend so much money on promoting. Do you know you want to start using videos but are not sure when you can make them? Take a look at this article to get you started.
Staying competitive means staying popular, and popular brands do not have to spend much time looking out for their ideal candidate. Video is a highly engaging medium, which means you can use it to keep candidates’ attention while they go through the screening process. When compared to those companies that still fail to integrate video into their hiring strategies, you’re being highly competitive. Candidates want to connect with you, so let them do that through the video content you share online.
Offer a sneak peak
A video is a powerful tool to not only show candidates what it is like to work with your company but also what they will be doing if they join. Using video you can introduce the role and what it entails. It will help you grab the attention of top candidates. You can reuse the same content every time you’re hiring for the role in question which will save time and money as well.
There are many ways video can transform your recruitment process and these are just a few. Video helps you enhance the user experience for candidates and encourages referrals and sharing. What’s most important is that you remember video content should be more than just something you share on social media occasionally. As long as you have a strategy in place and know what to look for, there’s no doubt that video content will benefit your organization.