Have you ever wondered how to create a product demo video?
If so, you’re not alone. Many companies struggle with this task.
When selling a product or service, one way to stir up your audience’s interest is to give them a seamless experience. The truth is that everyone likes to see how a new product or service will play out for them before committing to paying for it. Interestingly, making demo videos have made their mark in this area.
Creating product demo videos help brands give potential users some experience with the product–in order to help them make up their minds about it. And that experience is gold when it comes to marketing your product or piece of software to your target audience.
Demo videos stand as a persuasive tool to help businesses explain the beauty and the intricate sides of their products or services. Viewers get to enjoy how the offering works and what they can achieve with it.
This is a complete guide on creating demo videos that hit the mark. You will learn everything about how to make a product demo video from scratch without any technical knowledge required at all!
The Fundamentals of Demo Video
A demo video is a short, snappy video that demonstrates what your product does and why it's useful. It's often used to show potential buyers how to use a product, but it can also be used to show off the capabilities of your product—like how many people can use it at once, or the ways in which it can be integrated into existing processes.
A demo video is an important sales tool because they give customers the opportunity to experience your product without having to buy it first. They're great for getting potential clients excited about what you offer without having them spend even one second using your software or service—and they're a great way to convince hesitant prospects that they really need what you have on offer.
Demo videos are a powerful way to showcase your brand, product, or service. They can be used in a number of ways, including:
- To show off the features and benefits of your product
- To highlight the quality of your offerings and set you apart from the competition
- To give viewers an easy-to-follow explanation of how to use your product or service
- To help customers make up their minds about whether or not they should buy from you
Demo videos are a great way to help brands save time and money.
Since they're usually just a few minutes long, they can be used in place of lengthy product descriptions or complicated training manuals. The video can show the features of your product in action, instead of having to explain them in words on paper.
Plus, demos are more engaging than other forms of content. They're visual, so people can quickly understand how something works by watching it instead of reading about it. And if you're creating a demo for an app or website, you don't have to worry about making sure that everything is working properly—you can just record what's already there and show it off!
The fact that people love demo videos is no secret. But we wanted to take a look at why exactly this is the case.
Wyzowl has observed that 86% of people say they’d be more likely to download an app if they could watch a short video demonstrating how it works. That’s more interest visitors have ever shown to any marketing material.
And that’s just one example of how demo videos are an impactful and persuasive educational tool.
It turns out that people love demo videos because they are a quick means to get the information they need to decide on any product or service. They don’t have time to read, but they do have time to watch!
What types of demo videos are important?
Let’s get started by breaking the process down into two categories—intangible products and tangible products.
Let's say you're selling something intangible, like an App or Software (aka SaaS businesses). In this case, you'll need to create a demo video by recording your screen with a screen recording tool. So, here, you may not appear in the video—it can just be a complete screen-recorded walk-through of the service.
Now, here is where most eCommerce businesses fall. This means that you're selling a product or offering something people can actually hold or manipulate (aka something tangible) to achieve satisfaction. So, contrary to intangible services, you will need to make a demo video by setting up a smartphone, laptop, webcam, or digital camera to record you while you break down how people can use your product.
Types Of Demo Videos
There are many types of demo videos you can create for your business. Here are just a few examples:
For example, if you sell a product that is used in the medical field, then it would make sense to create a demo video showing how to use that product.
If your company sells a product and you want potential customers to know more about it, then this type of video is a good idea.
This type of demo video can be used when promoting yourself as an expert or blogger on social media platforms like Instagram or Facebook.
This type of video is great for any kind of business that needs employees who need training on how to use certain equipment or perform certain tasks.
Where should you publish demo videos?
Video marketing is one of the most effective ways to reach and engage with your prospects.
Demo videos are especially helpful because they illustrate how a product works without relying on written text or voice-overs. They can be a powerful tool for communicating with your audience, who will be able to see the product in action and make an informed decision about whether or not it's right for them.
Video distribution strategy is all about where you place your video so that it gets seen by as many people as possible. There are several places you can post your demo video, including:
- A website homepage for your visitors
- A product or software landing page for both visitors and leads
- In a blog article for your readership
- In an email to your subscribers (customers and prospects)
- As part of any marketing materials for potential buyers
- In digital ad campaigns
Easy Steps To Get You Started Creating A Demo Video
Step 1: Brainstorm
What are you trying to explain? What are the steps in your process? What do you want people to take away from your demo video?
Don’t just jump into creating a video. First, prepare what you’re going to say and do. Here’s a plan you can follow.
Describe your product/service.
Begin your product demo video by describing your product or service. This is your opportunity to share a brief, yet comprehensive overview of what you offer.
Present the problem(s) you solve.
Effective messaging is about problem solving, not just about the features. Your product or service is often the core solution to the problem(s) your audience has. It’s important to call out these problems so it’s easier to introduce what you offer to your ideal customer.
Show, Don’t Tell.
This is the moment where your demo video comes in. You need to demonstrate how your product or service works and how someone can be successful with using it.
But keep it simple!
Only focus on 1-3 key features and benefits communicated in an easy to understand way.
Use a clear call to action (CTA).
Make sure to wrap up your demo video with a clear call to action — that way your customers know the next right step to continue on in their buying journey.
Step 2: Plan It Out
Write out a script. Keep it short and simple, with just enough detail to make sure everything is covered. You don't want to be talking for longer than 5 minutes (especially if this is your first time).
Step 3: Shoot It!
Grab your camera and start filming—but remember to make sure everything looks good! Don't forget that lighting is important when shooting a video, so try to find a space that has some natural light coming in through a window or door. You can also use lights if necessary! Just make sure they're not too bright or distracting from the point of view of the camera.
Step 4: Edit Your Video!
Now that you have all your footage, it's time to put it together into something awesome! There are lots of free editing programs available online (such as iMovie on Mac), but if you're looking for more professional options with more features and effects, there are plenty of paid options as well (like Adobe Premiere Pro).
Consider These Best Practices
Are you looking for a way to tweak your demo video to perfection?
Here are a few tactics you can use to make your product/service stand out.
First, ignite what makes your product/service worth the attention. A simple search on the web will show you many companies selling the same service to the same audience as you. You need to bring out the unique value that sets you apart from competing companies. Here are two questions to help you out:
- What is the problem that your product/service solves?
- How will people benefit from using this solution?
If you're just telling, then that's no longer a demo video. As the name suggests, your goal is to demonstrate something specific to your audience. So get your narrative straight and focus on bringing out key aspects you want the audience to understand.
Your opening line can make people watch your video to finish—or bounce at the second they click to play. To avoid the latter scenario, you need to work on your opening line (the first few seconds of your videos) to make them more attention-grabbing.
Keep it short! The sweet spot for a demo video is between two and five minutes when it comes to video length. Depending on what you have to explain, it can be shorter than two minutes, but any video above five minutes exceeds the average viewer's attention span—which you need to watch out for.
Your Demo Video Is A Part Of Your Sales Funnel
Your demo video is a sales funnel tool. It’s not a standalone marketing asset.
So, what do you need to consider when creating your demo video? You need to answer one question: What does your audience want?
To answer this question, you need to know who your audience is and what they need from you. If you can’t answer these questions, then how will you know what to say in your demo video? How will it further your marketing activities? How will it boost conversions?
If you don’t understand who you are selling to and what their pain points are, then how can you create a compelling demo video that speaks directly to them?
That’s A Wrap!
So this is how you can create demo videos to sell your product or service in a more powerful way.
Take note of the ideas and tips in this article and grow your business.
Are you ready to create demo videos to help your business stand out? Let’s talk!