Case study videos and customer testimonials are a powerful way to highlight your customers' successes—along with how your company helps.
With case studies and testimonials, you're letting someone else do the talking for you. You can add these videos and text reviews to your website for visitors to see, or use them in emails or your social media posts to help attract new customers.
With video testimonials, you can provide the context of your relationship with that customer, so your prospects can learn more about why they chose you over the competition. And with case studies, it's a chance to show off not only what you've done for someone else, but also showcase the results they achieved as a result.
What is a Case Study Video
A case study video is a piece of persuasive content that businesses use to illustrate the value of their products or services. It’s a customer testimonial video that adds authenticity to your marketing efforts.
Case study videos are important pieces of content for businesses to have in their arsenal because they can be used across all marketing channels. Whether you’re looking for something to share on social media, publish on your website, or show at a trade show—a case study video will do the trick.
Successful case study videos:
- Include on-camera interviews with customers
- Show how your business solves a specific customer problem
- Use statistics and figures to back up the customer’s story
- Focus on the benefits, not the features
If you're looking to produce video case studies and testimonials, consider these 3 tips:
- Consider the story
- Don't make it all about sales
- Keep it simple
How Long Should a Case Study Be
A case study's duration can vary based on many elements, such as its goal, target audience, and how difficult the subject matter is. There is no set length requirement, but it's crucial to strike a balance between giving the reader enough information and keeping their attention. The following factors can be taken into account when choosing the right length for a case study:
1. Consider the scope and aim of your case study. Is it intended to give a general overview or go in-depth on certain topics? For an introduction or illustrative purpose, a shorter case study might be sufficient, whereas a larger document might be necessary for a more thorough investigation. To assess the level of information required, specify the case study's objectives and scope.
2. Determine who your target audience is and what level of expertise they possess. If you're writing for researchers or members of the industry, they might anticipate a more in-depth and technical analysis. In contrast, a case study that is brief and simple to grasp might be preferred by a larger audience. Adapt the length and substance to the demands of your target audience.
3. Subject complexity: The length may vary depending on how difficult the case being investigated is. You might require additional room if the issue is complex and multifarious so that you can go into more detail and offer a thorough analysis. On the other hand, if the case is simple, a shorter case study can be adequate.
4. Resources at your disposal: Take into account the resources at your readers' disposal. A shorter case study could be more engaging and approachable if they have a short attention span or limited time. A lengthy case study, on the other hand, can give your audience a better understanding of the subject matter if they are ready to put in more time.
5. Format and organization: Pay close attention to how your case study is set up and organized overall. To make the text easier to navigate and read, divide it into distinct sections and add headers and subheadings. No matter how long it is, make sure your case study is well-organized, interesting, and cohesive.
There’s no one size fits all recommendation for the length of a case study. Depending on the objectives, target market, level of complexity, and resources available. Strive to strike a balance between giving your readers enough information and keeping their interest.
The total length of the case study should ultimately depend on how well it can communicate the most important ideas, revelations, and lessons from the case under analysis.
What are the Benefits of Case Study Videos
Do you know that your customers are the lifeblood of your business, and the best way to show potential new customers how great your product or service is? You guessed it: by showing them how great it is for your current customers. That's why video case studies are an amazing marketing tool. Here’s why you need a video case study for your business:
- They’re persuasive: Having your customers deliver compelling reasons why your product works is powerful. Video is a direct and persuasive medium; viewers retain 95% of your message when they watch it in a video, and only 10% when reading it in text.
- They’re engaging: Your target audience is more likely to watch a short video case study than to read a text version of it. That's because video marketing is more engaging. Around 72% of customers prefer to learn about a product through video compared with any other medium.
- They’re emotional: Video case studies deliver personal testimonials directly from your customers, which helps establish an emotional connection with the viewer. Connecting a human face to a story is powerful, and 95% of our decisions are subconsciously driven by our emotions.
Why Use Case Study Videos
Case studies are a powerful way to showcase your work and tell the story of how your business solved a problem for another company. But if you want to grab the attention of potential clients, you should consider turning your case study into a video.
Video is one of the most effective ways to get your message across, whether you’re looking to attract new customers or sell more products online. Because people process visual information much faster than text, video can help you get your message across quickly while also making an emotional connection with viewers. If a picture’s worth a thousand words, then imagine what an engaging video can do for your marketing efforts!
By featuring a client in case study videos, you add a human element that’s difficult to achieve with a traditional, text-based case study. Interviewing clients in video allows potential customers to better understand how your products and services solve real-world problems. When properly executed, a case study video showcases the value of your work and helps grow your business.
Where to Use Case Study Videos
Once you have a compelling final product, you’ll need to consider how to get it in front of your target audience. Luckily, case study videos are versatile pieces of content that you can use across a variety of marketing channels. Here are some options to consider:
- Your website and blog
- Social media
- Email newsletters
- Trade show booths, meetings, and events
Create Your Case Study Video Today
At Video Supply, we partner with brands to produce compelling case study videos every day to help them achieve their business goals.
We've had the opportunity to work with several clients in a range of industries, from enterprise, tech to consumer goods. All these brands face the daunting challenge of establishing why they are needed in the market. And so, to effectively communicate their unique value propositions, brands need to create a case study video.
Case studies are a powerful way to tell your business’s story. They can take many forms, from simple product benefit videos to multi-person testimonials. By using stories told by real customers instead of corporate jargon, you create engaging content that resonates with your audience.
Get started today on creating your first or next high-performing case study video.