Today, video is the most powerful way of content marketing. Currently, more than 80% of the internet audience spends millions of hours watching videos, and therefore, YouTube has become the second most popular search engine after Google in the world.
Due to the potential, many marketers today rely on video to drive more sales to their brand. Due to this reason, the demand for video marketing is skyrocketing. Many small to large businesses are investing heavily in video marketing compared to the conventional marketing method. But, if you are still unsure how to use the video to its full potential, you can't tap the huge audience who spend billions of hours watching videos daily. This article will educate you on how business owners can use the video to boost sales and marketing.
Video — The most powerful content marketing tool.
Videos come with significant features, and they directly influence the decision-making process of the viewers. Since videos are best to represent your brand and products to a large audience, it will be really exciting to see how they drive more sales to the business.
Investing in video production will certainly give you the edge that will significantly improve your chances of success. In this highly digital era, shooting videos have been eased. With simple gadgets like a smartphone or digital camera, videos can be shot and edited with various editing tools available online. In addition, they can be decluttered using an online video trimmer that is completely easy and faster to use than our expectations.
Marketers face a huge challenge when converting viewers into potential customers. They have to optimize the landing page conversion rates, mainly driving more sales. Thanks to the informative videos, they allow the viewers to learn about the brand's product or service. In this way, if the viewers find it interesting or that product can meet their needs, then they instantly become potential customers. According to experts, when there is a video on your landing page, the chance of conversion increases to 80%.
So, when others consider video an afterthought, it will be in the leading position in your marketing strategy.
Three ways to use video to boost marketing
Due to technical advancement, it has become easier to implement a video marketing strategy to boost sales.
1. Video to boost marketing
One thing you must keep in mind that only quality content and catchy design of your website can't attract the critical attention from the viewer that can boost the sales. It is true that today, people have less retention span with a page, and that gives more strong reasons why the website owners should include video on the landing page.
A welcome video serves as an intro video, and it speaks a volume about the products and service. It offers a huge chance to make a positive first impression. Most marketers use animated videos as intro videos to educate viewers regarding the features of the product or services they offer.
2. Tutorial videos to educate viewers
Marketers use videos on the blog posts to educate the viewers regarding the product's best features. Blog posts play a significant role in terms of customer information. Blogs work as a relay center to convey the brand message to the visitors. In this way, when you put the tutorial video on them, that will work magically. The video will educate more viewers compared to any other form of marketing. The fusion of text, image, and video will lend a new life to your blog post, and that will translate to more leads. While creating the tutorial videos, make sure that you are using good tricks that can educate the viewer about the product within a short time.
3. Inserting video thumbnail in emails
Businesses mainly use email campaigns to market their products. Since most businesses use promotional emails, many people prefer to avoid them. They don't even bother to open and go through the mail. Gone were those days when images and texts were only the options to educate the people. Now videos can be embedded in the emails, and they provide new information regarding the product in an amazing way. If the video is longer, then you can use an online trimmer to reduce the length with hampering the storyline.
Inserting videos in emails deliver an outstanding result that the conventional way of email marketing can't achieve.
Three ways to use videos to boost the sales
1. Videos help to generate leads
A beautifully created video will drive more website traffic. When you have more traffic, the chance of lead generation also grows. When you find that many people are talking about you, it offers high brand recognition, which is one of the crucial objectives of marketing. Video motivates viewers like a pro and helps to generate leads.
2. Enhances brand awareness
When more and more people become aware of your business, the chance of gaining paying patrons also grows. Videos are an effective way to spread brand awareness, and it works through a word-of-mouth method. People worldwide have the chance to learn about the product and the services. Videos successfully showcase the products to the world. In this way, businesses get a chance to achieve greater heights of success due to the video marketing campaign.
3. Videos convince people to purchase
Videos are a powerful tool to educate people regarding the product. Whether you are adopting any marketing campaigns or not, more than 82% of people watch videos before they purchase something. Videos motivate the viewers and convert them into potential customers. Once a viewer gets convinced about any product, surely he will make the purchase sooner than later. A video helps to mold a person to believe, trust and finally pay.
Videos play an excellent role in motivating viewers and making them potential buyers. Due to this special feature, marketers rely on videos rather than text and images. As a result, they yield definite results quickly compared to any other digital marketing method.