When the pandemic hit, the fashion and beauty industry, like much of the world, was forced to take a major pivot.
They had to stop promoting a closet's worth of loungewear and start allowing consumers to experience virtual reality in the fashion industry.
This shift has opened up new opportunities for brands that were previously unable to compete with the more well-known names in fashion and beauty.
In today's economy, many consumers are feeling the pinch. They're concerned about where their next meal comes from and how they'll get their kids through college.
As a result, fashion and beauty brands have had to work harder than ever before to stay relevant and capture the attention of these cash-strapped consumers.
The best way to do this was by creating videos that helped the consumer visualize how these products would fit into their lives. The key is to make sure the video speaks to them in a way that makes them feel like they can get value out of it.
In this post, we'll break down all the different types of videos that sell best for fashion and beauty brands, so if any of them sound like they'd work well for your business, keep reading!
Product Spotlight Videos
Product spotlight videos are a great way to highlight the features of a specific product in detail.
These videos can be used to show off new developments in your line or to highlight an old favorite that's about to run out.
This type of video is perfect for fashion and beauty brands, which often have many products in their lines that are similar but slightly different from one another.
For example, there may be several ways to apply lipstick or eyeshadow—all of which can be highlighted in a product spotlight video.
You can also consider creating a shorter, more minimal video for your product spotlight.
Social media is a great place for these types of videos because they pull the viewer in quickly and then offer them an opportunity to click out if they don’t want to watch it in full.
How-to videos are a great way to show the viewer how to use your product.
These videos can be very helpful in educating consumers on how to get the most out of their purchase, and they're especially useful for products that have unique features that set them apart from other similar products on the market.
These videos can include everything from a demonstration of how to use your product, to a testimonial, or even a Q&A.
For example, if you're selling a new type of mascara that promises to make lashes fuller and longer, you might want to create a how-to video that shows how to apply it.
Your video should show step-by-step how to put on the mascara and what makes it different from other mascaras on the market.
The key is to keep it as simple as possible. The less stuff in your background, the better (especially if you're filming yourself) because it will make it easier for viewers to focus on you and what you're saying.
Also, try not to move too much around—you'll look more natural if you stay in one place while explaining things.
User-Generated Content Videos
UGC is user-generated content and refers to customer-made content that conveys their authentic experience with your brand.
Consumers are more likely to trust the opinions of other consumers than they are to trust your own marketing materials. They want to see how other people genuinely feel about your products, services, and brand.
In addition, UGC is much more likely than traditional advertising to generate engagement, especially on social media platforms such as Facebook, Instagram, and YouTube.
UGC can take many forms: user reviews, selfies with products in use, photos of you wearing your products in real life, and having fun with friends and family members—any kind of content that shows how people use the product or service in their daily lives.
The best videos for fashion and beauty are the ones that sell to people's emotions. If you want to attract new customers, it's important to show that your business is more than just a product.
When you create a video for your business, there are two main things to consider: the product and the impact. Think about what you're trying to accomplish with your brand video and how it fits into the larger picture of who you are as a business owner.
People want to know what your products will do for them, and how they'll feel after using them.
They want to hear how your products will make them look and feel better like they're part of a community, or that they're helping society in some way.
It's not enough to just tell people how great your stuff is—you need to show them!
Fashion and Beauty Videos- Takeaway
The fashion and beauty industry is one of the most exciting and inspiring industries to watch. It has been a leader in digital marketing for years, and it continues to be one of the top industries for engagement on social media.
As more consumers turn to buy online, digital marketing will increasingly become the fashion and beauty industry's most engaging avenue for advertising.
We know you're busy. You're probably working on a lot of projects at once, and it can be hard to keep up with the demand.
We hope these 4 types of videos will help your fashion and beauty business. If you're looking for a deeper understanding of the types of videos that sell best for fashion and beauty, VideoSupply can help.
We've got a team of experts who have worked in the field for years—and we can help you make the most of your video production budget by taking into account everything from your target audience to the type of video you plan on producing.