Teachable, a leading online education platform, initiated an ambitious project titled "The Creator's Mind: Fear," a web series aimed at addressing the mental hurdles faced by highly creative individuals.

This series featured prominent figures such as Kim Coles, Seth Godin, Lisa Nichols, and others, who shared their personal experiences with fear, self-doubt, and imposter syndrome. Our marketing agency was engaged to handle the video production and editing services for this project, with the goal of creating a compelling and insightful series that would resonate with Teachable’s audience and drive engagement.

Challenges

  1. Sensitive Subject Matter: The series dealt with personal and often difficult topics like fear and self-doubt, requiring a sensitive and respectful approach in both filming and editing.
  2. Diverse Voices and Stories: The series featured a diverse group of high-profile individuals, each with unique stories and perspectives. The challenge was to weave these stories into a cohesive narrative while maintaining the individuality of each contributor.
  3. High Production Standards: Given the prominence of the featured speakers and the educational value of the content, the production quality needed to be exceptionally high to match Teachable’s brand standards.

Strategy and Execution

  1. Pre-Production Planning:
    • Concept Development: Collaborated closely with Teachable to understand their vision and goals for the series. Developed a concept that emphasized authenticity and relatability, ensuring that each episode would provide both emotional impact and actionable insights.
    • Scriptwriting: Crafted scripts that provided a framework for each episode, allowing the featured speakers to share their stories organically while ensuring that key themes were addressed.
    • Scheduling and Coordination: Coordinated filming schedules with the featured speakers, many of whom had busy and overlapping commitments. This required meticulous planning and flexibility.
  2. Production:
    • Filming: Organized professional video shoots, using high-quality cameras and sound equipment to ensure top-notch production values. Conducted interviews in environments that were comfortable and conducive to open conversation, often in the speakers’ personal or professional spaces.
    • B-Roll Footage: Captured supplementary footage that included behind-the-scenes moments, personal reflections, and visual metaphors to enhance the storytelling.
  3. Post-Production:
    • Editing: Edited the footage to create a compelling and seamless narrative. Focused on maintaining the authenticity of each speaker’s voice while integrating their stories into a unified theme.
    • Visual and Sound Effects: Added subtle visual and sound effects to enhance the emotional impact of the stories. Used background music strategically to underscore key moments without overshadowing the speakers.
    • Optimization: Tailored each episode for various platforms, including Teachable’s website, social media channels, and email campaigns, ensuring that the content was accessible and engaging across all formats.

Results

  1. High Engagement: The series garnered significant engagement on Teachable’s platforms, with high viewership numbers and positive feedback from the audience. Viewers appreciated the authenticity and relatability of the content, which helped to foster a deeper connection with Teachable’s brand.
  2. Increased Traffic: The project successfully drove traffic to Teachable’s website, particularly the registration page for updates on the series. Analytics showed a marked increase in both new and returning visitors.
  3. Enhanced Brand Perception: The series contributed to enhancing Teachable’s brand perception as a supportive and understanding platform for creators. The high production values and insightful content reinforced Teachable’s commitment to providing valuable resources for their community.
  4. Positive Feedback: Feedback from the featured speakers and Teachable’s audience was overwhelmingly positive. The speakers felt that their stories were presented with respect and authenticity, while the audience found the series inspiring and informative.

The production and editing services provided for Teachable’s "The Creator's Mind: Fear" project were a resounding success. By focusing on sensitive and authentic storytelling, our agency was able to create a series that not only engaged viewers but also addressed important mental health issues faced by creators. This case study illustrates the power of thoughtful video production in delivering impactful content that resonates deeply with an audience, ultimately driving engagement.

View Transcript

“We had a HUGE launch and saw an exciting amount of traffic come to the summit landing page [and video]. Conversion rates were above 60%, and an impressive amount of users signed up for Teachable on the spot!”

Teachable
Software Company

“We just showed the video during our end of year all hands and everyone LOVED it. Thank you so much for all your work. This video is amazing and we look forward to working with both of you again in the new year.”

— Sana Ahmed

Teachable
Software Company
The Creator's Mind Trailer
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