Teachable, a leading online education platform, initiated an ambitious project titled "The Creator's Mind: Fear," a web series aimed at addressing the mental hurdles faced by highly creative individuals.
This series featured prominent figures such as Kim Coles, Seth Godin, Lisa Nichols, and others, who shared their personal experiences with fear, self-doubt, and imposter syndrome. Our marketing agency was engaged to handle the video production and editing services for this project, with the goal of creating a compelling and insightful series that would resonate with Teachable’s audience and drive engagement.
The production and editing services provided for Teachable’s "The Creator's Mind: Fear" project were a resounding success. By focusing on sensitive and authentic storytelling, our agency was able to create a series that not only engaged viewers but also addressed important mental health issues faced by creators. This case study illustrates the power of thoughtful video production in delivering impactful content that resonates deeply with an audience, ultimately driving engagement.
So I'll say this. Now I'm a stand up comedian, I've stood on many, many stages with a microphone in my hand, my imposter syndrome, I thought that it was going to be different. And there's this really interesting study where they found 85% of the things you worry about, actually never happened. And beyond that, of a 50% of times, it does happen 97% of the time, and either wasn't as bad as a person thought it was going to be, or they learned something from it. Fear has a really useful function. And its function, which goes back millions of years is to keep us from killing ourselves. The problem is that the world has changed. And part of what it means to be an entrepreneur is recognizing when fear is helping you and when it is hurting you. We're changing the images on our website, or we're playing with the fonts or we're trying to get the report to fit on 12 pages. And it's this fussing, fussing, fussing, and it feels like we're trying to aim towards perfection. But what we're really doing is procrastinating cannot be brilliant, and powerful and amazing. While holding on to some fear or learning how to let go of my fear. can I really be both? For most people, maybe because of how they grew up, maybe because of a cultural means or norm that was placed upon them. All that comes into play, when you have conversations around fear, which in the end is really about the story in your head of how you approach them. Our bodies have a lot of chemical responses going on. And so when we're feeling a lot of fear, we usually have adrenaline and cortisol. So all of a sudden, our brilliance gets dimmed. All of a sudden, all of our great creative thoughts go away for each person. It's really identifying you know, how you feel inside and not allowing yourself to twist the narrative. The opportunity is there. And you have the site to do something great. The right to do something great to fight through the fear.
“We just showed the video during our end of year all hands and everyone LOVED it. Thank you so much for all your work. This video is amazing and we look forward to working with both of you again in the new year.”
— Sana Ahmed
"We won a Telly Award! I'm seriously beyond grateful as their work truly represented the passion Teachable and I have for the creators that are saying yes to their passions, big ideas and sharing it with the world."
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Won 2 Awards, 152,383+ Leads, 1M+ Views — "Their work truly represented the passion Teachable and I have for the creators that are saying yes to their passions, big ideas and sharing it with the world."
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