Project Overview

In the competitive landscape of digital marketing, compelling video content is essential for successful campaigns. This case study examines how Teachable collaborated with Video Supply to create an animated social media ad that significantly boosted engagement and sales for their Reach Summit.

The Challenge

Teachable, a platform dedicated to empowering creators to build and sell online courses, aimed to promote their upcoming virtual Reach Summit. The primary goal was to generate substantial leads and drive sales by creating an engaging and visually appealing social media ad.

The Solution: Animated Social Media Ad

Teachable enlisted Video Supply, a leading video production and editing service, to design and produce an animated ad specifically for social media platforms. The objectives were clear: capture attention, convey the value of the summit, and drive conversions.

Pre-Production: Strategy and Planning

The pre-production phase involved close collaboration between Teachable and Video Supply to define the ad's goals, target audience, and key messages.

  • Concept Development: Video Supply crafted a creative concept highlighting the benefits of attending the Reach Summit, emphasizing creative freedom, scalability, time management, and business growth.
  • Storyboard Creation: A detailed storyboard was developed to visualize the animation flow, ensuring each scene effectively communicated the intended message.
  • Scripting: A concise and compelling script was written to accompany the animation, designed to engage viewers and prompt action.

Production: Crafting the Animation

With the plan in place, Video Supply moved into the production phase, focusing on creating a visually appealing and engaging animated video.

  • Design and Animation: Utilizing cutting-edge animation software, Video Supply's team of designers and animators brought the storyboard to life. The animation featured vibrant colors, dynamic transitions, and clear call-to-action elements to capture viewer interest.
  • Voiceover and Sound Design: A professional voiceover was recorded to match the animation, providing a cohesive narrative. Background music and sound effects were added to enhance the overall viewing experience.

Post-Production: Refining and Finalizing

The post-production phase involved refining the animation to ensure it met the highest quality standards and effectively communicated the desired message.

  • Editing: The animation was meticulously edited to ensure smooth transitions and optimal pacing, crucial for maintaining viewer engagement throughout the ad.
  • Color Grading and Effects: Color grading was applied to enhance visual appeal, while additional effects were integrated to emphasize key points and calls to action.
  • Review and Feedback: The final animation was reviewed by both Video Supply and Teachable, with necessary adjustments made based on feedback to ensure alignment with Teachable’s brand and goals.

Results: Remarkable Impact

The animated social media ad produced by Video Supply for Teachable's Reach Summit exceeded expectations, delivering impressive results.

  • Lead Generation: The ad generated over 50,000 leads, significantly boosting Teachable's reach and potential customer base.
  • Sales Increase: The campaign resulted in thousands of trackable sales, demonstrating the ad’s effectiveness in converting interest into action.
  • Engagement: The visually captivating and informative animation captured the attention of Teachable's target audience across various social media platforms, driving engagement and interaction.

This case study highlights the power of strategic video production and editing in driving successful marketing campaigns. By partnering with Video Supply, Teachable created a compelling animated social media ad that significantly enhanced their Reach Summit’s promotional efforts. The success of this project underscores the importance of investing in high-quality video content to achieve marketing goals.

Learn more about creating a video ad for your next summit here.

About Teachable and the Reach Summit

If you’re ready to have more creative freedom, increase your ability to scale, take control of your time, and make an investment that will change the course of your business, the Teachable Reach Summit is where you want to be.

Get started with Teachable here.

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View Transcript

“We had a HUGE launch and saw an exciting amount of traffic come to the summit landing page [and video]. Conversion rates were above 60%, and an impressive amount of users signed up for Teachable on the spot!”

Teachable
Software Company

“We just showed the video during our end of year all hands and everyone LOVED it. Thank you so much for all your work. This video is amazing and we look forward to working with both of you again in the new year.”

— Sana Ahmed

Teachable
Software Company
Teachable Reach Summit
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