How To Successfully Sell Your Online Course With A Marketing Funnel

In this video, we will be discussing how to successfully sell your online course using a marketing funnel.

If you're struggling to get your online course in front of the right audience or convert leads into paying customers, then this video is for you.

We'll walk you through the steps of building a marketing funnel that will help you attract potential customers, nurture them, and ultimately convert them into paying students.

We'll cover the different stages of a marketing funnel.

We'll also dive into the importance of creating a lead magnet, developing a strong email sequence, and using retargeting ads to keep your course top of mind for potential customers.

Additionally, we'll share tips on how to optimize your funnel for maximum conversions and revenue.

By the end of this video, you'll have a solid understanding of how to use a marketing funnel to successfully sell your online course and grow your business.

So, whether you're a seasoned course creator or just starting out, be sure to watch this video and take your marketing strategy to the next level!

About Teachable

Teachable is an online learning platform that allows anyone to create and sell courses online. The company was founded in 2013 by Ankur Nagpal and is based in New York City, USA.

Teachable is designed to be a user-friendly platform for course creators and students alike. The platform offers a range of tools to help course creators build and market their courses, including customizable landing pages, payment processing, and analytics. For students, Teachable provides a simple and intuitive interface for accessing course content, interacting with instructors, and tracking progress.

Since its founding, Teachable has grown rapidly and now boasts more than 100,000 course creators and over 23 million students. The platform is used by individuals, businesses, and educational institutions around the world to offer courses on a wide range of topics, from cooking and fitness to business and technology.

In addition to its core platform, Teachable offers a number of additional resources and services for course creators, including a blog and podcast with tips and advice on course creation and marketing, a community forum for connecting with other course creators, and a range of paid services for customizing and enhancing courses.

Overall, Teachable is a leading platform for online course creation and has helped countless individuals and businesses monetize their knowledge and expertise.

To successfully sell your online courses or digital products, you need to understand the concept of a marketing funnel. So let's talk about how a funnel works and how you can use it to sell an online course a marketing funnel is a tool you can use to visualize and build a sustainable marketing strategy for your business. It helps you map out and understand the path the customer takes from discovering your business to buying your products to becoming a loyal customer who not only buys your products time and time again, but also champions them to other new customers. Having a clearer view of this path helps you make sure that every customer is delivered the right content at the right time, as well as recognize where there's opportunities or problems you should fix. Ultimately, having a clear marketing funnel helps you take potential customers and turn them into actual paying customers. Keep in mind that your funnel will change and adapt and improve as you go and as you build new products. But having this concept in mind will always help you create a more effective strategy, every business is going to require a different funnel, and it's important to base it off your ideal customers journey. Let's take a look at an example funnel. So we get an idea of how this all works. At the top of pretty much every funnel will be the zone named awareness. This is where a potential customer first discovers your business or brand blog articles, social media, lead magnets, all of these things live in this zone. Your goal here is to cast a wide net and capture the attention of as many ideal customers as you possibly can. The important thing to understand is that awareness alone does not make a funnel, you need to have systems in place to take someone from that awareness stage and move them to the next zone of the funnel. The next zone is called consideration. Anyone who's provided you with an email or a phone number in exchange for a lead magnet past customers, past coaching clients or members of a community. They're all living here, people who know about your brand, and you're building their trust and getting them ready to eventually buy your products. The purpose of this zone is to build trust. So if you have a newsletter or a community where you're regularly engaging these people, you are trying to give them as much value as possible. So when you actually ask them to buy a product, they're excited and ready to do so which brings us to the next zone and that is conversion. A customer in this zone has engaged with your brand, you've built their trust, they're excited about the products you're going to offer. And now they're ready to actually receive direct marketing from you. At this point, you know, these customers are eager and ready to buy products from you. So it's okay to sell to them. You can offer them discounts, you can provide them with regular updates about new products. Most importantly, you're nurturing their journey as they buy your products to make sure that they have a good experience after purchasing. And the final zone of this funnel is called loyalty. These are customers who have not only bought a product, but continue to be interested in your future products. They continue to regularly engage with your brand and they're excited to champion your products to other new customers, it is really important not to ignore this zone of your funnel. Any customer who's bought a product and had a good experience is going to be a valuable asset for your business. Not only are they likely to buy other products, but they are your number one tool for getting new people into the top of your funnel. If people have a transformational experience with a brand or a company, they're going to recommend it to other people. And you need to guarantee that every customer who ends up in this zone is excited and eager to do so these are the people you can offer affiliate links to give exclusive loyalty discounts. You can also get testimonials from these people and use their experience to highlight the value of your products. Ultimately, you want to incentivize these people to stay within your business ecosystem as they continue to get value and help them grow alongside your business. By mapping out your marketing funnel, you can understand how to effectively deliver the right content to the right customer at the right time to turn potential customers into actual paying customers. When it comes to your online course it's important to understand the journey a customer takes from free to paid products. In some cases, you might have customers discover your brand and immediately buy your products. But in most cases, you're going to need to offer them free valuable bite sized products build their trust over time and get them ready to buy your higher priced products. The beauty of an online course is that in the process of building one you are creating a wealth of content that can be used and reused to create this ideal journey. So let's take a look at what this could look like in the awareness phase you are attracting customers. You can use pieces of your online course to offer free mini courses or PDFs sample products that we call lead magnets that you offer in exchange for an email once a customer is engaging with one of your free products. It's all about building trust. So you want to make sure that the content is valuable and connects with their needs. Now it's important to continue building their trust over time, the best way to build trust is to deliver high quality, valuable content. Now that can take many different forms depending on the transformation you're trying to provide to your audience. But the most important part is to make sure your customer feels like you understand who they are, who they want to be, and how you can help them get there within these free products that you're offering now is where you can take a free customer to a paid customer. So if you have a mini course or a PDF, or a newsletter, make sure that there is always a link or an option to buy your other products. It's also important to have a clear pricing ladder, maybe a customer downloads a free PDF that directs them to a free mini course that directs them to a $50 mini course, that directs them to a $200 full video course that eventually drops them into your community, which is your premium product where you want your ideal customer to live throughout this process. Once a customer is a paying customer, it's really important to provide ongoing support, make sure there's avenues for them to give their feedback to tell you what other products they would like to see from you. And to provide you with testimonials you can use to show their valuable experience to other new customers, once you have your ideal customer in your premium product now is when you can incentivize that customer to offer referrals and utilize their valuable transformation to get other ideal customers into your premium products. So hopefully this gives you a clear example of how your funnel is working to offer free products to your premium paid product. This is exactly how you can take potential customers and turn them into loyal repeat paying customers throughout the process of developing your products and building your funnel, it is absolutely critical to take every opportunity to identify where you can repurpose content so that you're not starting from scratch with every new product. This can go in either direction from using your existing free products to build your premium products, or using elements of your premium products to build your free products. Let me give you an example of both strategies. Let's say you're a YouTuber, and you've already created a wealth of video content. But you're ready to create a digital product and take more control over your income rather than starting from scratch and saying I have to refilm all these videos to match this curriculum. Take a moment to see if you can just arrange your existing videos in a logical A to B transformation that you can then sell as an online course we see clever creators doing this all the time. And although it may feel like there's not a lot of value there. Most of what people are paying for in an online course is the experience of the logical A to B step by step format that makes it easy to achieve the transformation you're promising. At the very least start by taking your existing content and see if you can arrange it in this format, then you can identify the gaps or see what other parts you need to fill in. Rather than starting from zero. Even if you end up remaking some of this content down the line. It's valuable to get started, put it out there, start selling it and see what the customer experience is. Maybe it's valuable as it is. Or maybe your customers will identify some pieces that are lacking. And it's an important interaction for you to listen to them and respond with new content. On the flip side, if you have a clear vision of the premium product you want to build, you know that it's valuable, you know that your audience is eager to buy it. But you don't have a lot of free products or all of the steps in between. Take that premium product and identify the bite sized chunks within it that you can piece out and put into mini courses or individual PDFs or webinars. A full online course or membership should have a wealth of content that can be reused to create a clear free to pay journey out of one product. So whichever direction makes the most sense for you and your business take every opportunity to identify how you can reuse every piece of content you create for multiple platforms for multiple purposes for multiple audiences. Here at teachable we see every successful creator finding a way to repurpose their content into other products or valuable lead magnets and making sure that they get the most out of every piece of content they create. The reality is creating content takes a lot of work. So if you're going to put in the time and energy, make sure that you can utilize that content in a variety of ways that serve your business and your funnel along its journey. And always make sure that every piece of content you create can be used in a variety of forms to serve your funnel and your customers. No funnel is perfect and you're going to be continuing to improve and modify your funnel as your business grows. But to do so it's important to track the efficiency of your funnel so that you can improve it. This involves regularly reviewing your funnel metrics such as conversion rates, engagement rates, and customer retention rates by tracking and improving your marketing funnel consistently. You're not only going to make more money and grow your audience but you're also going to guarantee that your customers are having a better experience. as they engage with your brand and buy your products so remember that a funnel is simply a tool that we use to visualize and improve our business ecosystem. It allows us to identify opportunities, make strategic decisions, and ultimately make sure that the time we spend working on our business is going to help it grow over time no funnel is going to have 100% conversion and that's okay. The idea is to recognize which customers are at what point in the funnel and be able to nurture them appropriately. So hopefully now at this point you understand what a funnel is and how you can use it to improve your business. Don't forget to download the free PDF linked in the description which has everything you need to know about marketing your online courses and digital products. If you enjoyed this video, please like and subscribe to our channel. Thank you so much for watching, and we'll see you soon

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