Entrata, a leading provider of property management software, sought to enhance their user engagement through custom animation services. The objective was to create animations that would clearly illustrate the functionality of their software, making it easier for users to understand and navigate the platform.

Phase 1: Conceptualization and Planning

The project began with a thorough analysis of Entrata's software and user needs. We held multiple meetings with Entrata's team to define the goals, target audience, and key messages. The planning phase included creating detailed storyboards that mapped out each animation's sequence, ensuring they effectively communicated complex processes in a simple and engaging manner.

Phase 2: Design and Development

The design phase involved creating initial sketches and mock-ups of the animations. Our team focused on maintaining a consistent visual style that aligned with Entrata’s brand guidelines. Once the designs were approved, we moved into the development phase, where we used advanced animation software to bring the sketches to life. Key elements included:

  • Interactive UI Animations: Demonstrating how users can navigate through various features of the software.
  • Explainer Animations: Simplifying complex processes such as property management workflows and data integrations.
  • User Journey Animations: Visualizing common user paths to enhance onboarding and training.

Phase 3: Implementation and Testing

After the animations were developed, they were integrated into Entrata’s software and website. We conducted extensive testing to ensure the animations performed seamlessly across different devices and browsers. Feedback from beta testers was used to make final adjustments, enhancing the clarity and impact of the animations.

Results

The custom animations significantly improved user engagement and satisfaction. Users reported a better understanding of the software's features and felt more confident navigating the platform. The animations also played a crucial role in reducing support queries, as users could now easily access visual guides for assistance.

Developing custom animations for Entrata showcased our ability to translate complex software functionalities into engaging visual content. The project’s success highlights our commitment to delivering high-quality animation services that meet our clients' strategic needs and enhance their user experience.

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Entrata's The Renter Journey
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