Project Overview

Dr. Will Bulsiewicz, a renowned gastroenterologist and the author of "Fiber Fueled," has developed an online course titled "The Plant Fed Gut." This course aims to provide in-depth knowledge and practical steps for optimizing gut health. Despite his expertise and the value of his course, Dr. Bulsiewicz faced the challenge of effectively reaching and convincing a broader audience about the importance and benefits of gut health education.

To address this challenge, Dr. Bulsiewicz collaborated with Video Supply, a leading video production company, to create a powerful advertisement that would resonate with potential students and encourage them to enroll in his course.

Challenges

• Effective Communication: Conveying the critical importance of gut health and the comprehensive benefits of the online course in a concise and engaging manner.
• Personal Connection: Establishing a personal connection between Dr. Bulsiewicz’s own experiences and the viewers’ struggles with gut health issues.
• Trust and Credibility: Ensuring that the video builds trust and credibility, positioning Dr. Bulsiewicz as a knowledgeable and empathetic expert.

Solution

Video Supply employed a strategic approach to produce a video ad that effectively addressed these challenges:

1. Initial Consultation:
   • Understanding the Course: Gaining a thorough understanding of "The Plant Fed Gut" course, its content, and the unique value it offers.
   • Defining Objectives: Establishing clear goals for the video, focusing on key messages such as the importance of gut health, the personal journey of Dr. Bulsiewicz, and the benefits of the course.
2. Scriptwriting and Concept Development:
   • Crafting the Narrative: Developing a script that blends Dr. Bulsiewicz’s personal story with the scientific and practical benefits of his course. The narrative was designed to be relatable, informative, and motivating.
   • Concept Approval: Collaborating closely with Dr. Bulsiewicz to ensure the narrative aligned with his vision and messaging.
3. Production:
   • Filming: Utilizing high-quality equipment to capture Dr. Bulsiewicz in various settings, including his professional environment and personal spaces that emphasize his journey.
   • B-Roll Footage: Incorporating supplementary footage that illustrates common gut health issues and the transformative impact of the course.
4. Post-Production:
   • Editing: Carefully editing the footage to create a cohesive and engaging story, incorporating visual aids such as graphics, text overlays, and animations to highlight key points.
   • Feedback Loop: Ensuring Dr. Bulsiewicz reviewed the drafts and provided feedback, allowing for adjustments that maintained authenticity and clarity.
5. Finalization and Delivery:
   • Polishing the Video: Finalizing the video with professional-grade editing to ensure it was polished and impactful.
   • Deployment Strategy: Assisting Dr. Bulsiewicz with strategies for distributing the video across various platforms to maximize reach and engagement.

The collaboration between Dr. Will Bulsiewicz and Video Supply led to the creation of a highly effective online course advertisement that achieved significant outcomes:

1. Clear Communication:
   • The video succinctly and effectively communicated the importance of gut health and the comprehensive benefits of "The Plant Fed Gut" course.
   • Viewers gained a clear understanding of how the course could help them address their gut health issues.
2. Personal Connection:
   • Dr. Bulsiewicz’s personal story of overcoming gut health issues and achieving wellness resonated deeply with viewers, establishing a strong personal connection.
   • The narrative made viewers feel understood and motivated to take action.
3. Increased Trust and Credibility:
   • The professional quality of the video, combined with Dr. Bulsiewicz’s expertise and genuine empathy, built trust and credibility among the audience.
   • Viewers were more likely to see Dr. Bulsiewicz as a trustworthy and knowledgeable expert.
4. Boost in Course Enrollments:
   • The video ad led to a significant increase in enrollments for "The Plant Fed Gut" course.
   • Positive feedback from new students highlighted the video’s effectiveness in conveying the course’s value and motivating them to take the next step in their health journey.

The partnership between Dr. Will Bulsiewicz and Video Supply successfully transformed the way his online course was promoted. By creating a compelling and authentic video ad, they effectively communicated the importance of gut health, established a personal connection with the audience, and increased trust and credibility. This case study underscores the power of professional video production in enhancing educational promotions and driving tangible results.