Project Overview

Joanna Baker, an accomplished illustrator, sought to transform her passion for fashion illustration into a profitable and scalable online education venture. Faced with the challenge of monetizing her high-effort video content, Joanna turned to Teachable to create comprehensive, engaging online courses. This case study explores how Teachable's video production and editing services enabled Joanna to craft high-quality courses, build a global student community, and generate continuous income.


Joanna Baker's primary objectives for using Teachable were:

  • To create and monetize longer, detailed fashion illustration videos.
  • To develop a structured online course platform that enhances student learning.
  • To reduce the need for constant content creation by producing evergreen courses.
  • To build a global community of fashion illustration enthusiasts.


Before adopting Teachable, Joanna faced several challenges:

  • Limited monetization options for her detailed instructional videos on YouTube.
  • The need to create comprehensive, structured courses that go beyond single videos.
  • Daunting technical aspects of setting up an online course platform.
  • Continuous content creation without a sustainable income model.


Platform Selection

Joanna chose Teachable for its user-friendly interface and robust features that required minimal technical skills. The platform allowed her to focus on content creation and student engagement rather than the complexities of backend management.

Course Development

With Teachable, Joanna transformed her fashion illustration expertise into a structured online course. She utilized the platform's features to create step-by-step instructional videos, complete with add-ons and downloadable PDFs. This comprehensive approach enabled her to deliver detailed, high-quality education to her students.

Ease of Use

The Teachable platform's intuitive setup made course creation less daunting for Joanna. The pre-configured layout and design options allowed her to tailor the course to her brand with minimal effort. This ease of use enabled Joanna to focus on content quality and student experience.

Engagement and Resources

Joanna enriched her courses with downloadable worksheets and reference materials. These resources provided added value to her students, allowing them to print and revisit the materials as needed. This feature enhanced the learning experience and ensured students could continue to benefit from the course long after completion.


The adoption of Teachable led to significant achievements for Joanna Baker:

  • Monetized Content: Joanna successfully monetized her fashion illustration videos, generating a sustainable income from her online courses.
  • Global Reach: Her courses attracted students from all over the world, fostering a diverse and engaged community of learners.
  • Efficient Content Delivery: With Teachable handling the technical aspects, Joanna could focus on promoting her courses and engaging with her students, rather than constantly creating new content.
  • Student Satisfaction: Joanna received positive feedback from students who appreciated the structured, high-quality learning experience and the additional resources provided.

Joanna Baker’s journey with Teachable highlights the transformative potential of a well-designed online course platform for creative professionals. By leveraging Teachable’s video production and editing services, Joanna turned her passion for fashion illustration into a profitable and scalable business.

Check out this blog post.

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“The summit broke records with almost 70k registered, and attendees couldn't stop raving about the value throughout the sessions with over 152,383 leads.”

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"We won a Telly Award! I'm seriously beyond grateful as their work truly represented the passion Teachable and I have for the creators that are saying yes to their passions, big ideas and sharing it with the world."

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