If you find yourself trapped between stagnating sales, staff turnover and unhappy customers, what do you fix first? The response of, “everything” is the norm.
But it doesn’t work, since at any given time only one issue can be the most important. Only one thing can be top priority. And if we don’t know what it is, we may be fixing the wrong thing at the wrong time.
Or, more insidious, fixing the right thing at the wrong time. We need to pinpoint the right thing to work on at the right time, and the way to do that is by mastering the Business Priority Pyramid.
To proactively correct something in your business, you need solid systems in place. Fix This Next was written for this purpose. I created a powerful diagnostic tool called Business Priority Pyramid so you have a visual of where you are in your business, what to fix first and how to reach your business goals.
So what is Business Priority Pyramid about, anyway? It’s a model of your business needs, based on the same fundamentals as Maslow’s Hierarchy of Needs. Within Maslow’s Hierarchy, you see the base is physiological, then there is safety, followed by belonging and love, esteem, and finally, self actualization. Fundamentally speaking, The Business Priority Pyramid follows this model by replacing our human needs with those of our business.
The Business Priority Pyramid is the compass that will move your business toward the vision you originally had. By applying it, you will assess your business to see what requires repair. You will use the evaluation tools I have created to help you navigate and understand exactly where you are in your business and what needs to be addressed in order to propel you forward.
When something is broken in our business our first instinct is to sell more, when chances are we really need a better profit or efficiency system in place. You may think you want to have an impact and have a legacy, but you don’t have the efficiency to support it. You’ll revert to the base level needs, and then make sure they are met before you elevate to higher levels.
It’s also important to point out that the Business Priority Pyramid model has a get to give component. Often we are told you have to give to get, but here, the model shows the first three stages are about getting. You need to get sales into your organization, you need to get more profit and you need to get more efficiency. You need to get that organization. With that strong foundation in place you can then elevate to being transformational through impact and achieve perpetual life – a legacy for your business. Now that is about giving, because only through legacy can you contribute.
Remember, your business is fluid, living, breathing thing. You will find yourself at different levels within this hierarchy of needs at different times. That’s to be expected, especially as your business evolves. To run a profitable business you know there will be times you ping pong around this model of needs. But, the closer you stick to it, and build that solid foundation, the stronger your business will be.
If you are an entrepreneur, you likely started your business with a burning desire to make an impact and change the world. I know I did. The thing is, you can’t make an impact without the means. By using the Business Priority Pyramid in Fix This Next, you can move forward in a constructive way so you can make that impact and leave your legacy.
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