Tony, it is so great to have you on the show today.
Thank you excited to be here.
Yeah, definitely, well, your business is keep elevated. Tell us a little bit more about what inspired you to use that that name, which is incredible name and what your business is up to.
Yeah, so the it's, it's funny because we have elevated worldwide is kind of the main URL, but it's so long that we kind of put it down to, you know, just keep elevated that that's kind of where we landed as far as a URL goes for our website, you know, but if you look at all of our branding, it's all elevated worldwide. And we just got really lucky. I mean, at the end of the day, like to get a name like that, in the personal professional development space was was quite a feat. So we spent some some good money on attorneys fees, trying to lock it down. So but yeah, it's it was it was just a lucky luck of the draw, I guess, a few years ago when we, when we decided to throw that name out there. So
yeah, definitely. Well, you know, I know you offer a development or consulting services, you host events, tell us more about the community and audience that you serve. And really what makes them tick, what makes them want to come and find you and work with elevated worldwide.
Yeah, so to give you a little bit of background about, you know, where I come from, that it will be able to share and put more light into who we serve now. But my background has been in banking for 15 years. For the first 15 years of my career, I spent it in banking. And I thought that that's what I would do the rest of my life, I thought the banking was it, that's my career, this is what I was born to do. And I really didn't know anything different. I didn't know that there was a life out there of entrepreneurship, I didn't know that there was a life out there of creating and making more of my life, and being able to, you know, make more income, I had resigned myself to the fact that, you know, if I could just keep going up the corporate ladder, that I would just keep getting my raises, and by the time I would retire, I'd make a couple $100,000 a year, and that would be it. And then I'd golf the rest days of my life. If so, you know, I think most people they're stuck in this idea of I wake up to go to work to come home to provide money for my family to eat dinner, to, to go to sporting events for my kids to go to bed to wake up to repeat, to live for the weekend. And then when the weekend is over, it's like dang it, it's Monday again, and then they have to go through the whole thing again. And then they they wait for the vacation once a year that they get and and they do this year, over a year, decade over a decade. And to me there came a moment in my life where it's like, this isn't living. This is existing. And, you know, I often share from stage you know, how many of you have that like pressure in your chest? That it's like, okay, there's something more inside. I mean, I just don't know what it is like, I know that I'm built for more, I know that I'm built for 10 or 100 times more. But I don't even know where to start. I don't even know how to like find that more, I don't even know like, why I'm alive. I just felt like I was pushed into this career, whatever it might be. And now I'm kind of stuck, because I've allowed my income to increase. And I've allowed my expenses to increase. And then a person gets to a point where they're making six figures, but they're spending six figures. And so it's like, how do I? How do I jump? How do I move to something completely different? And, and that's where I was at. And so it really is all about psychology, it's about the brain and about the mind, and especially the subconscious. We placed limits on ourselves. And I placed those limits of how much I could earn and what I would do in my lifetime, and what career I would have, like those were limits that I placed on myself. And so we developed I developed a whole curriculum and company around how do I change the subconscious to make quantum leaps in my life. And so that is the essence of what we do. And all of our companies, I own nine companies now. And in all of those companies, there's a little aspect of this development work of how do I change to be able to not just go from A to B, but to go from A to F in one shot? Like how do I do that? I don't I don't want to start at the bottom of the totem pole leaving my company of six figures. You know, for me banking, how do I go from making six figures in banking to making six figures as a speaker, that that is like deep, deep limit work you have to do, it's not just going to happen where you just jump and it's like, oh, now I'm making six figures doing this other thing it's like, or seven figures or whatever it might be. You have to do internal work. And so that's the work we focus on is for people that are like, Okay, I want to go faster. I don't want to just go faster, like I want to go 10 times faster. I want to make 10 times more. I want to make my annual income my monthly income How do I do that? Those are the those are the things we do with people
Oh, man, that that hit me hard. You know, it's, I can relate as far as like, the journey to go down that corporate ladder, I probably wasn't on it maybe as long as you were as it was only about three or four years into it. And I was like, You know what I don't, I don't envision my future, my career, my time spent along kind of this traditional path that's been in place for decades. And and so for you, on this journey, what did it look like when you started to one, identify that change in your career path in your personal development path? And then at what point? Did it make sense to go all in on these, you know, you've got, obviously kind of this main brand here. But you've got multiple businesses like what did that look like?
So I, I share with people that in order to go from where you are, to where you want to go, there has to come a moment in time, where you have like this wake up call. And for every person is different. But it's some sort of event. So there's always an event that causes a person to be like, Oh, wow, I gotta wake up. There's something more out there for me. So I provide those events. That's what I do. I call them pivot points where I provide events where it's like, oh, I yeah, I want to go 10 times higher, because they're just, you don't know what you don't know, people are completely oblivious to what they don't know, it's like, it's just a mystery out there. They're completely unaware of a whole nother realm of possibility outside of their box that they place themselves in. So that's where I was at. And so I needed an event. And it was in 2013, I was over, you know, a few 1000 employees and their personal and professional development plans when I was at the bank and sales leadership. So so my boss would send me or would take me to different workshops, different seminars, different, you know, places where we would go out, we would find information, we would bring it back, we'd create curriculum, and then we'd share it with the bank. And in 2013, she brought me to an event out of Harvard, based off the book, The Happiness Advantage by Shaun Baker, it's all about positive psychology. So I sit down in the seat, and my boss is right next to me. And the first thing the instructor says is, if you change the way you see things, than the things you see will change. I laughed out loud. And I like nudged my boss, and I said, That's the stupidest thing I've ever heard. Can I please leave? And she's like, if you want to get fired, you'll leave. It's like, okay, I'll stay. Like I like folded my arms. I was like, the begrudging. Like, I'm not going to listen, I'm just going to be here. And within 20 minutes, I was hooked within 20 minutes, like, she was giving research and study after study of people or groups of people that when they would change from a negative or neutral thinking to a positive thinking, like their whole, all, their results would dramatically change. And I was like, What is this, I've never heard of this before, I have never, ever heard of positive psychology before. And now that I've been in this for a decade, I now realize that, you know, it's been around for forever, you know, for Christians, it's called faith. For in the early 1900s, it was a Napoleon Hill Think and Grow Rich. So these concepts have been around for for eternity, but I just was completely unaware of how to actually use them in my life. And so it was like hook line and sinker for me. So I was like, I just want to do this the rest of my life, I want to teach this the rest of my life, I thought that I would just teach it in the bank. Because it's like, that was my comfort zone. That was what I was most familiar with. And then I quickly realized as I met some of my other mentors that no, I'm, I'm meant to teach this around the world around the globe. So now, you know, fast forward a few years after that, I did leave the bank in 2016. And then for the last five years, you know, seven, well, last six years, seven years, we've developed, you know, like I say, nine brands, and now we're all over the world. And I'm serving 1000s of people everywhere. And it's been a wild ride. And so yeah,
I love that story. You know, something that jumped out to me, is this detachment in this identity shift that needed to take place around Hey, I am in the banking sector, that is my industry, that is my lane. And to depart from that, probably took a whole lot of psychology work in and of itself, right. I think we put professional identities on ourselves that hey, this is the only lane that I can stay in, because it's the only place that is the comfort zone. What describe a little bit more around the identity shift that you needed to take and what that look like, I guess in practical terms, like someone who's trying to pivot right what Does that look like? So?
It's fascinating because when people would come up and ask me once I got in, so first, let's like rewind the tapes back. So when I was really, really young, like 5678 years old, I found that I was really good at math, like really good at math, I could do math in my head. And I was the top of the class, like in elementary school, in junior high school, in high school in college, like, I just have a very mathematical brain. And so growing up when I would go to my teachers, or I would go to my counselors, or I would go to my parents or my coaches, and I would ask them, like, hey, what, what should I do when I grow up? And they're like, Well, I don't doesn't matter. Like, you're a genius and math, so you got to do something with math. But I also love speaking. So so, you know, on a, I've grown up in a in a religious household that the first Sunday of every month, you could, you could go up and grab the microphone in front of 500 people, you know, and, you know, start talking in the microphone. And I would do that every month, you know, every month, and my parents would like cringe, I'm like, What is this kid gonna say, you know, this time, and it's called a testimony meeting, and I would just get up and I just, you know, go do it. And I loved it, I just found that I loved getting up in front of people. And, and so I was wanting to use that, like, because that was my passion. It's like, I want to speak, I want to be a speaker. But everyone told me like, you can't make money speaking. Now, that's a crock of poop. Like, you can make a ton of money speaking like, I didn't, but I believed it, I believed that like, okay, if I'm gonna make a living, then I need to go into a career, that I can that I can make good money. And that was obviously with my math skills. I chose banking. And but deep inside of me, there was the speaker in me that's like, Tony, you're built to be a speaker, not not in math. And, and so it was this evolution over since I was a child, a beginning to listen to that again, beginning to let that come out again. So I started to come out in the bank a little bit, my bosses would invite me to give presentations in front of, you know, the bank, which was several 100 to 1000s of people. And every time I would do it, it was like, my soul would light on fire. And I was like, I want to do this the rest of my life. But I didn't know how. So here was the identity shift that took place for me, when I knew that this is what I wanted to do, when people would come up to me and ask me strangers on the street saying, Hey, Tony, what do you do? What What's your career? What do you do? When I was saying, I'm a banker, moonlighting as a speaker, nothing changed. Nothing changed. When people would ask me like, What do you do? It's like, I'm a banker. And I'm trying to start this whole speaking thing over here. And I'm trying to be a coach, and I'm trying to do this stuff over here on the side. But my identity, when people would ask me who I was, and what I was doing, it was like, I'm a banker. And then I flipped that there was one day, I just flipped it. It was like a switch. And somebody asked me, Tony, what do you do? It's like, I'm a speaker. And I got this little side gig that I do as a banker, but I'm a speaker. And it was like, that was like this massive switch inside of me of like, Oh, where did that come from? Like, I'm no longer answering the question of I'm a banker. I'm, I'm now a speaker. And so I know a lot of maybe your listeners out there like, Man, I want to move from corporate to entrepreneurship, because there's a rise of entrepreneurship today, lots of people wanting to be entrepreneurs. And I would just give you the council when somebody comes up to you and asks you like, who are you? First of all, I will preface my comments with you are not what you do. That's the first thing I want people to understand. So you are not a banker, or a speaker or anything like you are not what you do, you have deeper, deeper potential because if that ever gets taken away, you'll lose your identity. And, and so your identity needs to be much deeper than that. However, if somebody asks you, what do you do? Start responding with what you want to be doing, not what you have been doing. And you'll start to build that identity about yourself that no, this is what I do. This is who I am. And it'll be a really, really powerful switch for people.
Oh, man, that you're I feel like you're giving me some using your speaker skills and really digging deep into things that I need to hear. I'm perceptually asking questions that I would like further insight on this is amazing. You know, and I think there's something so empowering and elevating about this idea that using language to speak into power, both with how you're perceiving what that professional identity looks like. I literally wrote down that quote, you're you. You're not what you do. And I think you know, it's it's very I think of a transactional relationship with yourself right if you are doing better Again, and you if you give yourself that identity of a banker you know that, of course, for those listening or watching, it can go on many different levels for you based on your industry and skill set. But I think there's, we're all very multifaceted, right? Like, I'm also a husband and father, and person of faith, things like that. And so it's fascinating. One thing I wanted to hit on, as well was this idea of achieving success in life and business with purpose. Describe to me what that means to you and how you support others in your business with that. Yeah.
So I remember sitting in a workshop, sorry, I'm at home and he can probably hear that door just rang and now my dogs are going nuts. So always apologize for anybody that's hearing my dogs go nuts right now. So let me rewind my tape here in my head. You would ask me about ask your question. One more time. Yeah. My memory here
what it means to achieve success in life in business with purpose. Yes. So
I've been around like some of the best, the best of the best Now, John C. Maxwell, then, you know, trained by him with him side by side with him. Bob Proctor, I was his number one consultant in the world. And so, you know, Paul Shealy, he taught Tony Robbins, I hired him as one of my coaches. So, I mean, I've, I've been around now some of the industry's best. And here's, here's what I found, that is lacking in this industry. And this is something I really harp on. Or I really coach on to where when people come and they want to really go 10 levels higher, it's like, yes, and let's make sure that we don't do it out of that's not out of like, I want to make sure that it's in integrity, it's not out of integrity to you to who you are. And so, you know, I remember after I went to that workshop, that I went to a few other things to the other events. And I was sitting in the, in the audience with one of my mentors, and he was yelling on stage. And he's, he's a huge guy. He's now passed on a huge icon in this industry. And he's now passed on but he's yelling from stage like, what do you want? Like, what do you guys want? What? What's your vision? What's the big thing? What's the levels either? Like? What's the crazy impossible dream that you're all dreaming about? Like, what do you want? And, you know, everyone was writing down what they want it, whether it was like, Man, I want to be a millionaire, I want to be a billionaire. I want to have a home on the beach, or I want to have this or I want to build a business that operates all over the world, or I want to be on stages across the nation, whatever it is, like, what do you want. And so people were writing all these things down that they wanted. And here's what I found people that go after vision without knowing their purpose, destroy everything, and they value in the process of their vision, like, I got to catch my dream. And so they'll destroy their faith. They'll destroy their family, they'll destroy their relationships with their kids in the name of dream catching, I gotta go after this dream. And they'll catch their dreams. But then they're miserable. They're miserable, misers. They're miserable people that have Yeah, millions of dollars, but they have no one to share it with, they have no one to celebrate with. And I see it time and time again. And it it like really was like, I would be distraught over it of like, what is going on. And so I just found that there has to be something that that a person has to catch before they catch their dream. And that is their purpose. Why are you alive? When you know why you are alive before? What do I want to create? When I know here's why I'm alive, then what I create, the visions that I go after the businesses I create, or the millions of dollars I make, or if it's in alignment with why I'm alive, then I will have fulfillment. And that's what people are searching for. I just want to be fulfilled. It's like, alright, if you want to be fulfilled, figure out why you're alive. And then go create with that premise in mind, and what what I call knowing why you're alive, it's your purpose. And so I do a lot of purpose work with people, not just, you know, what do you want to create? Because we can create anything we want. We are creators as human beings, we were given those gifts, you know, born into this planet. And so it's not if I can create, it's what am I going to create? And I have to know why I'm alive before I figure out what I want to create. And so that's in my definition of fulfillment is when my visions are in alignment with my purpose that I can feel find fulfilment.
That was powerful. Thank you. Thanks so much for that. To really tie this up in a bow, I know you host a lot of events, of course, you are a world renowned speaker around these topics. Where can people learn more about your events and your speaking, listening opportunities? Yeah. So if
you can go to, you know, follow me on social media, just put in my social media, you know, at Tony child underscore, I think, is my Instagram. So follow me on social media, we're always posting there. But if not, just go to my website, Tony child.com, you'll be able to find wherever I'm speaking or whatever events we run right there, we do run an event. It's called pivot point. And pivot point is a two day event. And, and so we run it in person. And towards the end of this year, we're going to be running it online. And and so for anybody that wants to join us there will give you 75% off your ticket price, just be because you were listening to this podcast. So I'll shoot you over a link that you can give your listeners you know, as you as you publish this podcast that they want to come they can put that link in and it's it's live here in Utah, if you enjoyed this segment, or if you're struggling was like, Man, I don't know my purpose. I don't know why I'm alive. And I really feel like I need to know that. This This probably for you. Or if you're wanting to uplevel it's like man, I want to go faster, I want to make a quantum leap, I don't want to go from A to B, I want to go from A to F and I want to do it now. I want to make my annual income my monthly income, I want to travel every month, I want to have vacation once a month instead of once a year, like whatever that is. You can't keep doing what you've always done and expect different results. That's the greatest secret that I've found is that I have to be willing to think differently. And then when I think differently, I'll act differently. And when I think and act differently, then I'll get different results.
Amazing. Well, we'll definitely include those links and information down below. Tony, it's been a pleasure. Thank you so much for sharing your insights and knowledge.
Thank you. Yeah, it's been awesome. Thank you for having me. And it's been a great podcast and I'm excited to learn more about you and what you do and how I can best support you and and you know video supply. So yeah, excited to dive into that as well.