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Chris “Mercer” Mercer, co-founder of, is a sought after measurement marketing expert. Mercer (as he’s known) and his team have been helping marketers, marketing teams, and agencies know, trust, and grow their numbers.

First by planning out what’s important to measure in their marketing, then how to actually measure it (using tools like Google Tag Manager and Google Analytics), creating dashboards that are actually useful, and pulling actionable insights from what’s being measured to begin forecasting and optimizing future results.

Mercer spends countless hours reading, practicing, adjusting and innovating to improve his skill set. He has a knack for teaching, and is known for his ability to simplify even the most complex ideas for his audience.

He can be found speaking at conferences and events, such as Traffic & Conversion, Social Media Marketing World, Content Jam, TravelCon, Digital Elite Camp, Baby Bathwater Institute, and others. helps you know your numbers so you can make better, profit-generating, marketing decisions.

Chris Mercer (commonly known as “Mercer”) and Junko Mercer started a marketing company in 2011 in Austin, Texas, USA. Initially, our company produced Online Courses to teach people how to use WordPress to create websites. People liked them a lot and started asking us to create the websites for them.

Started a brand to build websites… which quickly moved into Conversion Rate Optimization (CRO) to help differentiate ourselves… but we needed to measure in order to optimize… so we started learning Google Analytics (GA).

We showed our clients a few of our setups and soon realized that no one was really using GA correctly (because they didn’t know how to use it).

We began doing Measurement Setups… Our clients referred us their clients who then referred their clients to us… and eventually we decided to return to our roots and focus on teaching others how to use the incredible free tools that are available to them. was born.
Now our offerings are:

  • Measurement Marketing Academy
  • W.I.N. Courses
  • Workshop Wednesday
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Chris Mercer
Measurement Marketing

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