Madison Braids partnered with Video Supply to produce an influencer campaign of video content for the entire sales funnel.

This video sample is a brand awareness feature to engage and inspire customers of all ages and styles!

Strategy:

Madison Braids partnered with Video Supply to develop, produce and launch an influencer marketing campaign using a mix of video and photo ad creative. Our producers hired real customers with large Instagram followings to be the face of the video marketing series.

We strategically produced a variety of high-performing assets included:

Results:

After the launch, testing, optimization and promotion of all top-performing assets, we helped Madison Braids generate over $1.4 million in trackable sales and growing. Plus, we achieved the following for a very successful project.

  • Views: 9.2M+
  • Sales: $2.4M+
  • ROAS: 3:1 Return On Ad Spend
  • Leads: 35k
Services:
About Madison Braids

Madison Braids offers you a passionate selection of high-quality, pre-braided hair pieces to perfectly complement your style.

Madison Braids is owned and operated by a husband and wife duo. Our co-founder is a stay-at-home mom who was inspired to launch Madison Braids by her husband, an avid entrepreneur, and her love for hairstyling.

Being a mother of 3 under 5 she needed a way to quickly get her hair looking great. She is how Madison Braids was born. She quickly realized there must be thousands of women who either didn’t know how to braid their own hair or who simply didn’t have the time to fuss with it. Invested in making life just a bit easier, she made it her mission to launch Madison Braids.

Today, she offers women around the world gorgeous hand braided hair pieces ideal for work, pleasure, and everything in between.

Stunning Braids You’ll Love!

We’re all about effortless glam, that’s why we’ve spent countless hours working with our hairstylists to perfect our pieces! Our goal was to achieve the most natural look which effortlessly blends with your hair while giving you that Wow factor. To do so, we color blend and braid each piece by hand to ensure it’s quality and uniqueness! Each piece is literally made just for You, and no two items in our shop are alike! You will be so satisfied by how similar our pieces look and feel like natural hair!

You’ll also find that our pieces are stretchy and adjustable so you can wear them where you like, how you like! Whether you're looking for a braid perfect for your crown of flowers or a stunning fishtail for your evening out, we’ve got you covered!

The best part is, you never have to rebraid them! They stay looking fab with zero maintenance!

Get the Look You Crave At Madison Braids

We offer distinct braided styles, and would love to hear what you think about our selection! Our customer service team is all about making sure you’re happy with our products and shopping experience! Drop us a love note or send us your feedback, we hope you’ll enjoy shopping with us as much as we love having you!

View Transcript

"447 social shares and over 2,000 impressions with millions in the sales. This has been one of our longest running, most successful ads!"

Madison Braids
eCommerce

"5.3+ million views, 811+ comments, 228 shares and thousands of impressions — so happy with the performance and results!"

Madison Braids
eCommerce
Madison Braids Influencer Campaign
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