Appleseed Communications is a strategic PR firm that helps high-end professionals achieve their goals.
We work with producers who are crafting a better tomorrow through their businesses—businesses such as entrepreneurship, leadership, fashion, bridal, social good, and lifestyle media.
Our alliance of journalists, TV producers, publicists, media trainers, ghost writers, brands, and reporters around the nation are passionate about helping you reach your customers and clients.
What Is Appleseed's PR Specialty?
We're Appleseed, and we want to help you reach your audience.
We're a PR firm that works with high-end thought leaders who want predictable placement in top tier media outlets like ABC, NBC, CBS, Fox, CW, Forbes, Entrepreneur, Business Insider, Yahoo Good Housekeeping and more. We work with the social conscious companies who are crafting a better tomorrow through their businesses.
We have extensive established relationships in the business, entrepreneurship, leadership fashion and lifestyle media space. We have cultivated an alliance of journalists TV producers publicists media trainers brands reporters around the nation who are passionate about helping you reach the customers and clients who need you the most.
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What Value Does Appleseed Provide?
We're here to help you tell your story.
At Appleseed, we believe in the power of stories to change the world. We've been telling stories for decades—every day, we bring our clients' messages to life through TV, print, radio and digital media. We've seen firsthand that when you get your story out there, people listen. They buy your product or service. They share it with their friends and family.
Our goal is to make sure that happens for you. We'll partner with you on everything from developing your strategy to pitching media outlets to getting interviews on podcasts and TV shows. No matter what stage of your project you're in or how big or small it is, we'll be there every step of the way so you can focus on what matters most: making great art!
How Is Public Relations and Marketing Different?
If you're looking to develop lasting relationships with your target audience, you've got a lot of options. But which type of agency should you engage?
The line between Marketing and PR is increasingly blurred. However, here's the biggest difference: Marketing typically pays for media (paid ads, creating social media content and boosting it, SEO keyword payment, email marketing, newsletter optimization), and Public Relations typically earns media (press features, social media features/shares, interviews/highlights). Both agency types use strategy—and both are important for any business—but Marketing strategy often focuses on your bottom line while PR focuses on your goals and objectives through storytelling. Ask yourself what attracts you more as a consumer—an ad or a story? If it's a story, then a Public Relations agency is likely the best fit for you!